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Save audience save-audience

The Save audience activity allows you to create a new audience from the population computed upstream in a composition. The audiences created are added to the list of ÃÛ¶¹ÊÓƵ Experience Platform audiences, and are made available via the Audiences menu. Learn how to work with audiences

This activity is essentially used to keep population groups computed in the same composition, by converting them into reusable audiences. Connect it to other targeting activities such as a Build audience or a Combine activity.

IMPORTANT
The Save Audience activity requires a Profile-enabled schema and dataset. Learn more.

Configure the Save audience activity save-audience-configuration

Follow these steps to configure the Save audience activity:

  1. Add a Save audience activity to your composition.

  2. Specify the label of the audience to create.

    note important
    IMPORTANT
    The audience label must be unique within the current sandbox. It cannot be the same label as any existing audience.
  3. Use the Audience Mappings section to select the fields you want to bring over with the newly created audience. To do this, click Add Audience Mapping then choose the source and target audience fields.

    Repeat the operation to add as many audience mappings as needed.

  4. Select the primary identity and namespace to use to identify the targeted profiles in the database:

    • Primary identity field: Select the field to use to identify the profiles. For example, its email address or phone number.
    • Identity namespace: Select the namespace to use to identity the profiles, i.e. the type of data to use as identification key. For example, if the email address has been selected as primary identity field, the identity namespace Email should be selected. If the unique identifier is the phone number, then the identity namespace Phone should be selected.

Access your audience in ÃÛ¶¹ÊÓƵ Experience Platform access-audience

After executing the composition, the resulting audience is saved in ÃÛ¶¹ÊÓƵ Experience Platform as an external audience, and available into ÃÛ¶¹ÊÓƵ Real-Time Customer Data Platorm and/or ÃÛ¶¹ÊÓƵ Journey Optimizer. It is made accessible in the Audiences menu. Learn more

The created audience includes all the fields selected in the Audience Mappings section. You can target this audience in Journey Optimizer or activate it to any destination supported by ÃÛ¶¹ÊÓƵ Experience Platform.

Learn more in ÃÛ¶¹ÊÓƵ Experience Platform documentation

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