Activate a Google Campaign Manager 360 ad
ÃÛ¶¹ÊÓƵ GenStudio for Performance Marketing enables GenStudio system managers and editors to publish ad creatives to the Google Campaign Manager 360 platform.
You can initiate publication of a Google Campaign Manager 360 ad experience from either the Content gallery or Activate home.
Step 1: Set up your Google Campaign Manager 360 accounts
Before launching an activation, . Confirm that you have access to Google Campaign Manager 360 advertisers. When you publish a Campaign Manager 360 creative from GenStudio for Performance Marketing, it is delivered to the advertiser account selected during creation.
Campaign Manager 360 allows marketers to organize campaigns and ads within different advertisers. Each advertiser includes a creative library. GenStudio for Performance Marketing publishes ad experience creatives into a creative library.
Step 2: Connect to your Google Campaign Manager 360 accounts
Before your organization can publish assets in a creative library, a GenStudio system manager must connect your Google Campaign Manager 360 accounts to GenStudio for Performance Marketing. This user must have admin access to the advertiser to read and write into Campaign Manager 360. See Connect paid media accounts.
After the sync is complete, you can view the added accounts.
Step 3: Choose content for your creative
You can start the publication process from either the Content Experiences gallery or the Activate home. Approved experiences cannot be edited. Each experience can contain only one asset.
To select an experience:
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Use the Content gallery’s search and filter tools to identify the experience you want to activate, then click Activate. (Alternatively, you can select an experience from Activate by clicking New on the Google Campaign Manager 360 product card.)
The Google Campaign Manager 360 Creative setup page opens for this experience. It is pre-populated with details, which you cannot revise, from the selected experience.
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Select an advertiser from the Advertiser drop-down menu.
Your Google Campaign Manager 360 account settings determine the available advertisers.
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After selecting your advertiser, click Next to confirm your Google Campaign Manager 360 setup.
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Assign a name to your experience. After activation, you can use this name to search for this experience in the Activated experiences table.
Step 4: Confirm Google Campaign Manager 360 account setup
After selecting your ad experience, you must confirm the Google Campaign Manager 360 account advertiser to publish the asset to. The Google Campaign Manager 360 account view is populated with options that are derived from the configured Google Campaign Manager 360 accounts.
Tracking ID
The creative name is also known as a tracking ID in GenStudio for Performance Marketing. Tracking enables the collection of performance metrics. Enter the creative name in the Creative name field.
Click Next in the upper right to preview your ad experience and finalize activation.
Step 5: Preview and activate your ad
The Review page provides a final opportunity to view your ad experience before publishing.
If you launched this activation from Activate, you can click Edit section next to the Creative setup label to make your changes. You can also click Back in the upper right to return to the Creative setup page. You cannot edit experience content.
Step 6: Complete publication of your ad experience
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Click Publish.
The complete Campaign Manager 360 ad experience is pushed directly to the creative library within the selected Campaign Manager 360 advertiser.
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to manage the final steps of set up and deploying your ad within the published creative.