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ÃÛ¶¹ÊÓƵ GenStudio for Performance Marketing Activation

Activation is the process of making ÃÛ¶¹ÊÓƵ GenStudio for Performance Marketing-generated assets and experiences available for delivery through your select channels and ÃÛ¶¹ÊÓƵ Experience Cloud products. You can easily export approved content from GenStudio for Performance Marketing in the optimal formats for the third-party applications you included in Products.

The GenStudio for Performance Marketing activate feature is natively integrated into ÃÛ¶¹ÊÓƵ’s experience delivery products: Journey Optimizer, Journey Optimizer B2B edition, Experience Manager, Marketo, and Target.

To activate an approved asset:

  1. Select the asset from Content.

  2. Click the Download (down arrow) icon above the Details view.

    The asset is downloaded as a ZIP file to your local Downloads folder.

To activate an approved experience:

  1. Select the experience from Content > Experiences.

  2. Click the Export for activation button on the experience’s Details view. GenStudio for Performance Marketing displays the Export for activation popup and provides two download formats: CSV and HTML. (Alternatively, you can access the Export for activation* button from the More options menu (represented by ...)).

  3. Select your preferred download format by clicking the Export CSV or Export HTML button on the popup.

    The export process creates a ZIP package in your local Downloads folder. This folder name is the same as the experience name.

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