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Ads and ad placement overview

The Insights Ads view shows a list of ads for the connected channel ad account. An ad is a promotional asset that includes visual and interactive content intended for distribution to a specific audience as part of a marketing campaign. For Facebook, the ads are Meta ad names.

The Ads table is organized using Ad names. Click the settings (cog) icon above the right side of the table to toggle the viewable columns. The filter (funnel) icon above the left side of the table opens the Filter menu where you can select from multiple lists. Select Clear all above the table to remove all filters.

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Click the download (arrow pointing down) icon above the right side of the table to download a CSV file based on the viewable table. The download automatically begins and places the CSV file in your default download location. Some tables may have multiple pages, which you can see below the right side of the table. The CSV file includes data from all pages of the table.

Ad details

Select an ad and view the performance metrics, text attributes, and placements associated with each ad. The Ad details page includes metrics for the ad click-through rate, cost per action, and spend—how much of the budget has been spent on the ad. Since ads can have multiple placements, such as a feed or a banner, you can see a breakdown of the same metrics for each ad placement. Use the left and right arrows under Performance by ad placement to cycle through the placement metrics.

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Text attributes

Below the ad preview is a list of Text attributes associated with the ad. When assets and ads are approved and stored in Content, GenStudio for Performance Marketing generates tags based on their inherent features. See Media details for details about system metadata.

Ad placements

At the time that you created a campaign with Meta ads, you may have selected where to run your ads based on the campaign objective. Ad placements broaden the audience reach for your ad.

GenStudio for Performance Marketing supports ad formats, such as asset feeds, link ads, and single image or video. The following is a list of ad formats by platform:

Unsupported placements

GenStudio for Performance Marketing does not support the following ad placements:

Ad performance

Insights metrics can help you evaluate which ads contribute to the success of a campaign and which ad placements are most effective.

The following table provides definitions and insights for key digital marketing metrics in the Ads table view. Each metric includes a brief definition as it relates to ad names, how the metric is calculated, and one or more insights to help understand its significance and impact on an ad.

Placement performance

In the Ad details page view, the top three metrics reflect the overall performance of the selected ad. However, the Performance by placement section shows the detailed metrics for each ad placement. Use the right and left arrows to navigate through the different ad placements.

The following table provides definitions for ad placement performance metrics: