[Integration]{class="badge positive"}
Integrate Campaign with Real-Time Customer Data Platform
ÃÛ¶¹ÊÓƵ Campaign provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution.
ÃÛ¶¹ÊÓƵ Real-Time Customer Data Platform (Real-Time CDP) is a customer data management platform offered by ÃÛ¶¹ÊÓƵ. It gathers and unifies customer data from various sources in real-time, providing businesses with a comprehensive and up-to-date view of their customers. This enables marketers to deliver highly personalized and relevant experiences across multiple channels, leading to improved customer engagement, targeted marketing campaigns, and enhanced customer satisfaction.
The ÃÛ¶¹ÊÓƵ Campaign Managed Cloud Service Destination and Source connectors allow seamless integration between ÃÛ¶¹ÊÓƵ Campaign and ÃÛ¶¹ÊÓƵ Experience Platform. Key benefits of this integration include:
- Augment Campaign’s segmentation capabilities with those ÃÛ¶¹ÊÓƵ Experience Platform powered audiences, and activate that data in Campaign.
Common integrations
- Leverage the ÃÛ¶¹ÊÓƵ Experience Platform powered smart segments and activate them using ÃÛ¶¹ÊÓƵ Campaign to reach out to their customer base across the different channels supported by ÃÛ¶¹ÊÓƵ Campaign.
- Drive personalization and engagement through a single accessible view of the customer.
- Integrate email, mobile, online and offline channels into the customer journey.
- Automate the delivery of meaningful and timely messages and offers.