Paid media orchestration
Your customers are trying to engage with their customers through multi-channel tactics in order to acquire, nurture, and qualify for sales. This requires the ability to orchestrate from multiple channels, which can lead to a lot of manual work for marketing ops teams and a lack of true orchestration.
As a solution to this challenge, AJO B2B gives you the opportunity to:
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Automate paid media engagement and architect your paid media through a visual journey interface.
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Automate your engagement across multiple channels in a single journey view.
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Engage key members of an account at the same time through channels best fit for different account members.
In this video, we will demonstrate using a journey to move people into an external audience, which you can then push to any supported paid media destination in the AEP destination catalog.
