Buying group stages
Buying group stages represent the different phases that a buying group goes through in the decision-making process. They are designed to track the progression of buying groups by converting opportunities into customers and identifying the next best actions for buying group members.
With this feature, you can create multiple buying group lifecycle stages within a single stage model and specify the transition rules. By setting up these rules, you will have complete control over how a buying group can move from one stage to another. Stage transitions can then be automated within a Journey, combining these functionalities into one powerful flow.
