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Use conditional content to adapt your email content based on conditional rules. Define the rules using profile attributes or contextual events. You can create conditional rules in the rule builder, and you can store them for reuse across your account journeys.

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In an account journey, use the Add to list action node to add people to a Marketo Engage static list. These lists give you full flexibility for repurposing and targeting specific audiences. You can build a list and then create a campaign around it, or add a person directly to an existing campaign. Additionally, use the Remove from list people action to refine and change your targeting in Marketo Engage based on account journey progression.

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Use the image assets in your Marketo Engage instance, across Design Studio workspaces. Built-in guardrails prevent edits to the Marketo Engage assets from Journey Optimizer B2B Edition. These protections ensure that the Marketo Engage source assets are maintained while allowing seamless read and reuse in Journey Optimizer B2B Edition. For assets that are exclusively for use in Journey Optimizer B2B Edition, a specific workspace provides full asset management functions.

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Generate LinkedIn Ad audiences through Account Matched Audiences to help you fill empty roles in your buying groups. By defining a set of buying group filters, you can maintain a LinkedIn Matched Audience to target prospects who match your buying group parameters. This feature leverages Experience Platform Destinations to manage some aspects of the integration.

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Quickly get up to speed with account-based marketing concepts and learn about the Journey Optimizer B2B Edition features that are designed to maximize your team’s strategies.

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Elevate your content to the next level with AI Assistant for email content in ÃÛ¶¹ÊÓƵ Journey Optimizer B2B Edition, powered by generative AI. AI Assistant can help you optimize the impact of your deliveries by generating entire emails, targeted text content, and even images specifically tailored to resonate with your audience.

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