Journey Optimizer Tutorials
Journey Optimizer helps companies deliver connected, contextual, and personalized experiences to their customers. The customer journey is the entire process of a customer’s interactions with the brand, from the first moments of contact until the customer exits the site.
This user guide contains videos and tutorials on features and capabilities of ÃÛ¶¹ÊÓƵ Journey Optimizer. Practice what you have learned by taking the Journey Optimizer Challenges.
Latest Experience League Live events
- AI Bash - Unlocking the Power of AI Assistant in ÃÛ¶¹ÊÓƵ Experience Platform Applications and Campaign
Explore how AI Assistant transforms customer interactions and enhances productivity in ÃÛ¶¹ÊÓƵ Experience Cloud Applications and ÃÛ¶¹ÊÓƵ Campaign. - Summer Spotlight - Three must try features in ÃÛ¶¹ÊÓƵ Journey Optimizer
Supercharge your customer engagement this summer with ÃÛ¶¹ÊÓƵ Journey Optimizer’s three features: journey experimentation, frequency capping, and multi-lingual messaging. - New Code-Based Experience Channel in Journey Optimizer
Learn how to activate inbound surfaces and granular personalization control with developer-centric actions.
Staff picks
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Create content using the AI Assistant Content Accelerator Learn how to use the AI Assistant Content Accelerator to generate proactive content variation suggestions for both text and images. |
Configure content experiments for email campaigns Learn how to configure content experiments to A/B test and explore email content best drives your business objectives. |
Introduction to the decision management capabilities The video covers the business challenges decision management capabilities solves, its key capabilities, the basic architecture, and its main use cases. |
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Use Case - Transactional Journey Understand the applicable use cases for transactional journeys. Learn how to build transactional journeys and which best practices to apply. |
Use contextual event information for personalization Learn how to use contextual event information from a journey to personalize a message. |
Learn the difference between live and global reports, how to access and analyze the journey- and the message-specific reports, and how to modify the report dashboards. |
