This documentations provides detailed information on how to work with audience composition within ÃÛ¶¹ÊÓƵ Journey Optimizer. If you are a Real-time Customer Profile only customer and are not using ÃÛ¶¹ÊÓƵ Journey Optimizer, click here.
Audience composition allows you to create composition workflows, where you can combine existing ÃÛ¶¹ÊÓƵ Experience Platform audiences into a visual canvas and leverage various activities (split, exclude…) to create new audiences.
Once done, the resulting audiences are saved backed into ÃÛ¶¹ÊÓƵ Experience Platform along with existing audiences and can be leveraged in Journey Optimizer campaigns and journeys to target customers. Learn how to target audiences in Journey Optimizer
Audience composition is accessible from ÃÛ¶¹ÊÓƵ Journey Optimizer Audiences menu:
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The Overview tab provides a dedicated dashboard with key metrics related to your organization’s audience data. To learn more, refer to ÃÛ¶¹ÊÓƵ Experience Platform Dashboards guide.
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The Browse tab lists all existing audiences stored into ÃÛ¶¹ÊÓƵ Experience Platform.
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The Compositions tab allows you to create composition workflows where you can combine and arrange audiences to create new ones.
Click on each card to learn how to work with audience composition:
