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Access the Campaigns menu, then click Create campaign.

Select the type of campaign that you want to execute

• Scheduled - Marketing: execute the campaign immediately or on a specified date. Scheduled campaigns are aimed at sending marketing messages. They are configured and executed from the user interface.

• API-triggered - Marketing/Transactional: execute the campaign using an API call. API-triggered campaigns are aimed at sending either marketing, or transactional messages, i.e. messages sent out following an action performed by an individual: password reset, cart purchase etc.

In the Properties section, edit your Campaign’s Title and Description.

To define your target audience, click the Select audience button and choose from the available ÃÛ¶¹ÊÓƵ Experience Platform audiences. Learn more.

In the Identity namespace field, select the appropriate namespace to identify individuals within the chosen audience. Learn more.

In the Actions section, choose the Direct mail.

Select or create new configuration a Direct mail configuration to use. Learn how to create a direct mail configuration.

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Campaigns can be scheduled for a specific date or set to recur at regular intervals. Learn how to configure the Schedule of your campaign in this section.

Configure the columns and the information to be displayed in the extraction file:

1. Click the Add button to create a new column.

2. The Formatting pane displays on the right-hand side, allowing you to set up the selected column. Specify a Label for the column.

3. In the Data field, select the profile attributes to display using the personalization editor.

4. To sort the extraction file using a column, select the column and toggle on the Sort by option. The Sort By icon displays next to the column’s label in the Data Fields section.

From the campaign configuration screen, click the Edit content button to configure the extraction file content.

Adjust the extraction file properties:

1. Specify the desired Filename for the extraction file.

2. Optionally, enable the Append timestamp to export filename option if you want to add an automatic timestamp to the specified file name.

3. Sometimes you may need to add information at the beginning or at the end of the extraction file. To do this, use the Notes field then specify if you want to include the note as header or footer.

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Configure the columns and the information to be displayed in the extraction file:

1. Click the Add button to create a new column.

2. The Formatting pane displays on the right-hand side, allowing you to set up the selected column. Specify a Label for the column.

3. In the Data field, select the profile attributes to display using the personalization editor.

4. To sort the extraction file using a column, select the column and toggle on the Sort by option. The Sort By icon displays next to the column’s label in the Data Fields section.

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5. Repeat these steps to add as many columns as needed for your extraction file. Note that you can add up to 50 columns.

   To change the position of a column, drag and drop it to the desired location in the Data field section. To delete a column, select it and click the Remove button in the Formatting pane.