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Create & manage your brands brands
Brand guidelines are a detailed set of rules and standards that establish a brand’s visual and verbal identity. They act as a reference to maintain consistent brand representation across all marketing and communication platforms.
Access brands generative-access
To access the Brands menu in ÃÛ¶¹ÊÓƵ Journey Optimizer, users need to be granted the Managed brand kit or Enable AI assistant permissions. Learn more
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In the Permissions product, go to the Roles tab and select the desired Role.
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Click Edit to modify the permissions.
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Add the AI Assistant resource, then select Managed brand kit or Enable Ai assistant from the drop-down menu.
Note that Enable Ai assistant permission only provides read-only access to the Brands menu.
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Click Save to apply changes.
Any users already assigned to this role will have their permissions automatically updated.
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To assign this role to new users, navigate to the Users tab within the Roles dashboard and click Add User.
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Enter the user’s name, email address, or choose from the list, then click Save.
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If the user was not previously created, refer to the this documentation.
Create your brand create-brand-kit
To create and manage your brand guidelines, follow the steps below.
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In the Brands menu, click Create brand.
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Enter a Name for your brand.
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From the Writing Style tab, click
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From the Visual content tab, click
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To add an image showing correct usage, select Example and click Select image. You can also add an image showing incorrect usage as an exclusion example.
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Once configured, click Save, then Publish to make your brand guideline available in the AI assistant.
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To make modifications to your published brand, click Edit brand.
note note NOTE This creates a temporary copy in edit mode, replacing the live version once published. 
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From your Brands dashboard, open the advanced menu by clicking the
- View brand
- Edit
- Duplicate
- Publish
- Unpublish
- Delete
Your brand guidelines are now accessible from the Brand drop-down in the AI assistant menu, enabling it to generate content and assets aligned with your specifications. Learn more on the AI assistant
