Decision management data collection data-collection
Understanding data collection
You can collect offer decisioning feedback in ÃÛ¶¹ÊÓƵ Experience Platform, including which offers are displayed and how users interact with them. This data can be used for:
- Composing Decision management reports;
- Using frequency capping rules;
- Building AI models that can be used as a ranking method.
Types of events
The way data is collected varies according to the event type you want to capture.
Decision events
Each time Decision management makes a decision, information related to that decision event is automatically sent to ÃÛ¶¹ÊÓƵ Experience Platform for all channels. Learn more
Impression and click events
Decision management impressions and clicks are defined as follows:
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An impression event is when an offer is displayed to a user.
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A click event is when a user clicks or interacts with an offer.
Feedback on impressions and clicks is captured depending on the Journey Optimizer channel that is used.
Emails authored by Journey Optimizer automatically track impressions and clicks.
However, most channels require impressions and clicks data to be sent into ÃÛ¶¹ÊÓƵ Experience Platform as an experience event. This includes:
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Web pages using the ÃÛ¶¹ÊÓƵ Experience Platform Web SDK to render offers
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Mobile apps using the ÃÛ¶¹ÊÓƵ Experience Platform Mobile SDK to render offers -
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Kiosks
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Messages sent through third-party applications
Custom events
Feedback on custom events tied to an offer can be sent into ÃÛ¶¹ÊÓƵ Experience Platform according to your own preferences. For example, if an offer has multiple buttons such as Interested, Not interested, etc., you may want to send in those events separately, but these can also be sent in as experience events.
Sending in feedback data
To send in feedback data, you need to create a dataset to collect events and, for each event type, define an experience event that will be sent into ÃÛ¶¹ÊÓƵ Experience Platform.
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Learn how to create a dataset where the experience events will be collected in this section.
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Learn how to define experience events to send in feedback data in this section.