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Custom Data Events

This method sends custom events for tracking and real-time personalization. It can be used to send third-party data, or to trigger your own custom event based on the visitor behavior. Custom data events are counted once in a visitor’s session.

You must become a Web Personalization customer and have the RTP tag deployed on your site before using the User Context API.

Examples

Send Event using String for Custom Data

var customData = {value: 'MyEvent'};
rtp('send', 'event', customData);

Send Event using Array of Strings for Custom Data

The custom data array can contain a maximum of four elements.  If you must send more than four elements, then call Send Event API repeatedly (with a maximum of four items) until all items are sent.

var customData = {value: ['MyEvent', 'download - example whitepaper']};
rtp('send', 'event', customData);

Send Event Based on Button Click

Marketo personalizes content on their website to web visitors who download a specific white paper. They do this by capturing the visitor’s click the white paper download button, which sends a custom data event. RTP segments in real-time all visitors who clicked the download white paper button, showing each visitor a personalized campaign offering 2 clicks later. This is achieved by displaying another piece of content related to the white paper downloaded.

<button id="download-whitepaper" onclick="rtp('send', 'event', {value :'download - example whitepaper'})">Download</button>