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Munchkin API Reference

Munchkin provides several functions which can be called manually through Javascript. These can allow for customized tracking of browser events, such as video plays, or clicks on non-links.

Functions

The Munchkin API is comprised of the following functions: init, createTrackingCookie, munchkinFunction.

Munchkin.init()

Munchkin.init() must be called before any other functions. It sets up Munchkin on the current page to send activities to a specific instance and generates a “Visits Web Page” activity for the current page.

Munchkin.init('299-BYM-827');

Munchkin.createTrackingCookie()

When called, this checks to see a _mkto_trk cookie exists in the browser, and if not, creates one. This is useful for tracking users during specific actions, such as registration or downloading an asset, if cookieAnon is set to false.

Munchkin.createTrackingCookie(true);

Munchkin.munchkinFunction()

Used for generating custom tracking behaviors, such as video player plays and pauses, or page visits for non-standard navigation, such as hash codes.

visitWebPage

Calling munchkinFunction() with visitWebPage sends a ‘visit’ activity for the current user to Marketo. You can customize the URL and querystring which are sent with the data object in the second argument.

For example, foo=bar&biz=baz.

Munchkin.munchkinFunction('visitWebPage', {
        'url': '/Football/Team/Seahawks',
        'params': 'defense=legion_of_boom&qb=wilson'
    }
);

clickLink

Calling munchkinFunction() with clickLink sends a click activity for the current user to Marketo. You can customize the click URL with the href property in the data object.

For example, if href is /index.html and domain name is www.example.com, then the link click is recorded as www.example.com/index.html.

Munchkin.munchkinFunction('clickLink', {
        'href': '/Football/Team/Seahawks'
    }
);

associateLead

This method has been deprecated and is no longer available for use.