Email Insights Overview email-insights-overview
Email Insights provides powerful insights from historical data for Email Marketers. It consists of two separate but associated sections: Analytics and Sends.
To access Email Insights, simply click its tile in My Marketo (or the Analytics home screen).
Analytics analytics
Use Analytics to explore the aggregate time-series data for email delivery and engagement metrics.
Filters
Used advanced filters to break down results by Audience, Content, or Platform. The same filters apply to both Analytics and Sends.
Quick Charts
Quick Charts are thumbnails you create and save, providing a quick view of charts that are important to you.
Sends sends
In the Sends page, examine the characteristics of recent email communication.
Metrics
Click on Metrics bars to translate the colors into numbers.
Custom Dimensions custom-dimensions
All of the standard Marketo dimensions are included, but you have the option of adding up to 10 custom dimensions. Custom dimensions consist of segmentations and program tags.