Account-Based Web Marketing with TAM account-based-web-marketing-with-TAM
Marketo offers a Target Account Management (TAM) application.
When you use Marketo Web Personalization and Target Account Management (TAM):
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TAM is the source for your Account Lists
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Account Lists are managed (created, edited, and deleted) in TAM
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Account Lists are synced to Web Personalization for use in Segmentation. Select them from the drop-down
- Note: The sync can take up to 5 minutes
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In Web Personalization, you can create segments targeting accounts from the Account List you created in TAM, and personalize content for these accounts
For Existing ABWM Customers for-existing-abwm-customers
If you’re already using ABWM:
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You can create Account Lists in ABWM and in TAM
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You can create, edit, and delete Account Lists in TAM and in ABWM
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Account Lists (from both ABWM and TAM) are synced to Web Personalization for use in Segmentation
- Note: The sync can take up to 5 minutes
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In Web Personalization, you can create segments targeting accounts from Account Lists created in both ABWM and TAM and personalize content for these accounts
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You can upload CSV files on the Web Personalization Account List page