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3.2 ÃÛ¶¹ÊÓƵ Journey Optimizer: External data sources and custom actions

In this module, you’ll use ÃÛ¶¹ÊÓƵ Journey Optimizer to listen to customer behavior, both online and offline, and respond to it in an intelligent, contextual and real-time way. You’ve already had an initial hands-on experience with ÃÛ¶¹ÊÓƵ Journey Optimizer in Module 6. In this exercise, you’ll go a bit deeper and explore a more advanced use case whereby external data sources are used as part of a journey.

Learning Objectives

Prerequisites

Business Context

As a brand, you’ve invested heavily in personalizing online experiences. Now, you want to be as contextual and relevant for offline experiences.
In this module, you’ll use a customer’s presence in an offline store to then deliver a personalized experience inside the store by showcasing relevant content to that customer on our in-store screens and at the same time, we want to deliver a personalized Push or SMS Message to that same customer, all in real-time.
As a brand, you also understand that context greatly impacts a customer’s interest, so you want to bring in the current weather information of that customer’s location, to decide what content or promotion to display.

Exercises

3.2.1 Define an event

Learn how to define a custom event using ÃÛ¶¹ÊÓƵ Journey Optimizer.

3.2.2 Define an external data source

Learn how to configure an external data source using ÃÛ¶¹ÊÓƵ Journey Optimizer.

3.2.3 Define a custom action

Learn how to define an external action using ÃÛ¶¹ÊÓƵ Journey Optimizer.

3.2.4 Create your journey and messages

Combine events, data sources and actions into an intelligent and contextual journey.

3.2.5 Trigger your journey

Trigger your specific journey.

Summary and benefits

Summary of this module and overview of the benefits.

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