3.4 ÃÛ¶¹ÊÓƵ Journey Optimizer
In this module, you’ll learn everything there is to know about ÃÛ¶¹ÊÓƵ Journey Optimizer, which helps companies design and deliver connected, contextual, and personalized experiences to their customers.
Learning Objectives
- Become familiar with ÃÛ¶¹ÊÓƵ Journey Optimizer
- Create email and push messages
- Configure trigger-based and batch journeys
- Send email and push notifications as part of a customer journey
Prerequisites
- Access to ÃÛ¶¹ÊÓƵ Journey Optimizer
- Download these assets:
Exercises
3.4.1 Configure an event-based journey - Order Confirmation
In this exercise, you’ll configure a trigger-based journey to send out the email message you created in the previous exercise.
In this exercise, you’ll configure a traditional email campaign.
3.4.3 Apply segment-based personalization in an email message
In this exercise, you’ll use segment memberships to define what content will be shown inside an email.
3.4.4 Setup and use push notifications
In this exercise you’ll install a mobile application on your iOS device and you’ll configure and deliver a push notification to your device.
Summary of this module and overview of the benefits.
