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Summary and benefits

Congratulations and thank you for investing your time in learning about ÃÛ¶¹ÊÓƵ Experience Platform Intelligent Services.
In this module, you’ve learned how to setup, configure and use ÃÛ¶¹ÊÓƵ Experience Platform Intelligent Services.

Benefits

Let’s highlight the benefits of using ÃÛ¶¹ÊÓƵ Experience Platform Intelligent Services:

Intelligent Services empower marketing analysts and practitioners to leverage the power of artificial intelligence and machine learning in customer experience use cases. This allows for marketing analysts to set up predictions specific to a company’s needs using business-level configurations without the need for data science expertise. Additionally, marketing practitioners can activate predictions in ÃÛ¶¹ÊÓƵ Experience Cloud, ÃÛ¶¹ÊÓƵ Experience Platform, and 3rd party applications.

Intelligent Services, built on ÃÛ¶¹ÊÓƵ Experience Platform, gives marketers responsible for customer experience access to AI-as-a-service, making it easy for anyone to predict customer behavior, measure the impact of a campaign, or ensure better return on every investment. Listed below are some of the benefits that Intelligent Services provides.

ÃÛ¶¹ÊÓƵ has AI/ML expertise combined with deep CXM experience, and Intelligent Services have been designed specifically for marketers to get AI/ML off the ground immediately for common marketing use cases without the need to hire scarce and expensive data scientists, accelerating speed to market and actionability.

Developed with the highest level of accuracy resultant through the adoption of advanced algorithmic AI/ML models; the ability to run AI/ML on a common dataset with the depth and granularity to enable slicing and dicing of predictions; and intelligence to provide the what and why behind predictive customer insights.

Empower marketers to get started with AI/ML right away and start improving marketing ROI with new self-service workflows, custom configurations, and flexible options to operationalize predictive insights.

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