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2.5.1 Create an ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection Event Forwarding property

What is an ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection Event Forwarding property?

Typically, when data is collected using ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection, it is collected on the client side. The client side is an environment such as a website or a mobile application. In Getting Started and Data Collection, the configuration of a ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection Client property was discussed in depth and you implemented that ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection Client property onto your website and mobile application, so that data could be collected there when a customer was interacting with the website and mobile application.

When that interaction data is collected by the ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection Client property, a request is sent by the website or mobile app to ÃÛ¶¹ÊÓÆµâ€™s Edge. The Edge is ÃÛ¶¹ÊÓÆµâ€™s Data Collection environment and is the entry-point for clickstream data into the ÃÛ¶¹ÊÓÆµ ecosystem. From the Edge, that collected data is then sent to applications like ÃÛ¶¹ÊÓÆµ Experience Platform, ÃÛ¶¹ÊÓÆµ Analytics, ÃÛ¶¹ÊÓÆµ Audience Manager or ÃÛ¶¹ÊÓÆµ Target.

With the addition of an ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection Event Forwarding property, it’s now possible to configure a ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection property that listens to incoming data on the Edge. When the ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection Event Forwarding property that is running on the Edge sees incoming data, it has the ability to use that data and forward it to somewhere else. That somewhere else can now also be a non-ÃÛ¶¹ÊÓÆµ external webhook, which makes it possible to send that data to for instance, your data lake of choice, a decisioning application, or any other application that has the ability to open up a webhook.

The configuration of a ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection Event Forwarding property looks familiar to a client side property, with the ability to configure data elements and rules just like in the past with ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection Client properties. However, the way that data will be accessed and used will be slightly different, depending on your use case.

Let’s start by creating the ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection Event Forwarding property.

Create a ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection Event Forwarding property

Go to . In the left menu, click Event Forwarding. You’ll then see an overview of all available ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection Event Forwarding properties. Click the Create Property button.

ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection SSF

Alternatively, if other Event Forwarding properties have already been created, the UI will look a bit different. In that case, click New Property.

ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection SSF

You now need to enter a name for your ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection Event Forwarding property. As a naming convention, use --aepUserLdap-- - Demo System (DD/MM/YYYY) (Edge). For instance, in this example, the name is vangeluw - Demo System (22/02/2022) (Edge). Click Save.

ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection SSF

You’ll then be back in the list of ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection Event Forwarding properties. Click to open the property you just created.

ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection SSF

Configure the ÃÛ¶¹ÊÓÆµ Cloud Connector extension

In the left menu, go to Extensions. You’ll see that the Core extension is already configured.

ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection SSF

Go to Catalog. You’ll see the ÃÛ¶¹ÊÓÆµ Cloud Connector extension, along many others. Click Install to install it.

ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection SSF

The extension will then be added. There’s no configuration to do at this step. You’ll be sent back to the overview of installed extensions.

ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection SSF

Deploy your ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection Event Forwarding property

In the left menu, go to Publishing Flow. Click Add Library.

ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection SSF

Enter the name Main, select the environment Development (development) and click + Add All Changed Resources.

ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection SSF

You’ll then see this. Click Save & Build for Development.

ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection SSF

Your library will then be built, which might take a 1-2 minutes.

ÃÛ¶¹ÊÓÆµ Experience Platform Data Collection SSF

Next Step: 2.5.2 Update your Datastream to make data available to your Data Collection Event Forwarding property

Go Back to Module 2.5

Go Back to All Modules

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