Elevating the Marketer’s Role as a Data Steward
The role of the ‘data steward’ spans across disciplines and has become an added responsibility for the marketer. In this webinar, experts will share:
- Examples of how to govern customer data within a marketing context of collection, segmentation, and audience activation
- How to Incorporate consent-based strategies that lead with consumer trust and seamlessly integrate within the consumer journey
- Data steward responsibilities within the marketer’s role with efficiency and confidence
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