Update profiles
A user profile contains demographic and behavioral information of a web page visitor, such as age, gender, products purchased, last time of visit, and so on. ÃÛ¶¹ÊÓƵ Target uses this information to personalize the content it serves to each visitor.
The profile information for each visitor is either stored in cookies or in third-party apps.
If your web page implements the Target code (at.js or the ÃÛ¶¹ÊÓƵ Experience Platform Web SDK), the profile information from the cookies is passed to Target using profile parameters. Target identifies each visitor uniquely through a pcID that it generates in the visitor’s cookies. However, you can pass profile parameters from an external app through mbox calls using mbox3rdPartyIds.
Use the ÃÛ¶¹ÊÓƵ Target profile APIs when you have profile data about your visitors to send to Target that you either can’t or don’t want to send as part of your page-based integration with Target. This might be data from a Customer Relationship Management (CRM) or Point of Sale (POS) system that isn’t available on the page. Or this data might be of a more sensitive nature that does not make sense to pass on the page.
There are two ways to update profiles via API: