ÃÛ¶¹ÊÓƵ Target Profiles API overview
ÃÛ¶¹ÊÓƵ Target creates and maintains a profile for every individual user. This profile is stored on the Target edge cluster and is updated in real time after every visit.
Structure of a Target profile
A Target profile consists of the following objects:
Object
Details
clientcodeThe Target client code to which the profile is associated.
visitorIdThe identifier for the profile. This can be a
tntid, thirdpartyid, or marketingcloudvisitorid.modifiedAtThe timestamp of when the profile was last updated.
profileAttributesList of all the profile attributes stored as key-value pairs on that the individual profile.
Sample profile structure
{
"client": "<your-tenant-name>",
"visitorId": "a1-mbox3rdPartyId",
"modifiedAt": "2017-08-18T17:53:39.003-04:00",
"profileAttributes": {
"insurance": {
"value": "false",
"modifiedAt": "2017-07-31T20:34:55.625-04:00"
},
"country": {
"value": "france",
"modifiedAt": "2017-07-31T14:26:30.879-04:00"
},
"checking": {
"value": "true",
"modifiedAt": "2017-07-31T20:34:55.625-04:00"
},
"user.memberlevel": {
"value": "0.0",
"modifiedAt": "2017-08-09T18:18:04.661-04:00"
},
"param1": {
"value": "value1",
"modifiedAt": "2017-08-09T18:18:04.659-04:00"
},
"param2": {
"value": "value2",
"modifiedAt": "2017-08-09T18:18:04.659-04:00"
},
"firstSessionStart": {
"value": "1500648715286",
"modifiedAt": "2017-07-21T10:51:55.286-04:00"
},
"entity.name": {
"value": "my-entityName",
"modifiedAt": "2017-08-09T18:18:04.659-04:00"
},
"entity.id": {
"value": "my-entityId",
"modifiedAt": "2017-08-09T18:18:04.659-04:00"
}
}
}
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