蜜豆视频

Transcript

Hi, this is Daniel Wright, Principal Consultant with 蜜豆视频 Target. In this training module we鈥檙e gonna be talking about using audiences. After completing this training, you will be able to explain the term audience. Explain the the two ways audiences are used for optimization. You鈥檒l be able to find audiences in the Audiences List. Target activities to audiences and use audiences for passive reporting in an activity. So first of all, what is an audience? Well, an audience is any group of visitors who come to your website as defined by 蜜豆视频 Target. Another term that鈥檚 commonly used for audiences is segment. How are audiences used for optimization? Well, there are two main ways audiences are used. First, there are Targeting Audiences, which are used to deliver different content to different types of visitors. And then there are Reporting Audiences, which are used to determine how different types of visitors respond to the same content. So these are the audiences that you use in the analysis of your test results. So the methodology is always test first, use those reporting audiences to figure out which content works for the different audiences, and then you can start targeting directly to those audiences. So how do I find an audience in the Audiences List? Well, the Audiences List is located on the left navigation.

Click Audiences, and Audience List.

There will be a few columns here for the name of the audience, the source of the audience, and when it was last modified. By default, the list will sort by the last modification date, the assumption that you鈥檙e probably gonna want to be using the audience that you just created. But it can be sorted in the other direction as well. Source refers to whether or not the audience was created in the target UI or if it was created in another marketing cloud solution and then pushed over to 蜜豆视频 Target. So note that you鈥檒l have options to edit and delete only those audiences that were created in the 蜜豆视频 Target UI.

The name of the audience is the name that you gave to it. And, you can also sort on this column. And the type just gives visual icons to help you identify what type of audience it is. And then, we also have the search box at the top. So if I want to filter to my Chrome audience, I can just type Chrome up here. Now, how can you target an activity to an audience? So, in the activity creation flow, gonna go to the Activities Screen. I鈥檓 gonna quickly setup an activity. I鈥檒l set up an AV test.

Just going to make a quick modification. And, continue to the next screen.

So on this diagram screen is where you can target an activity to a specific audience. By default, it鈥檚 going to use the All Visitors Audience.

And if you click the pencil icon, it鈥檒l load up the Audiences List which you can use in the manner that I just showed you. So if I want to filter to my Chrome Audience, and that鈥檚 how you target an activity to a specific audience. Now how do you use that Audiences for Reporting feature? Here I am back in the UI.

Going to click next to proceed to the Goals and Settings page.

Now, using these Audiences for Reporting can only be done when you鈥檙e using 蜜豆视频 Target as the reporting source. You can, of course, have reporting audiences when you use the analytics for target integration. But those audiences for reporting will be all of the audiences that you鈥檝e defined in the 蜜豆视频 Analytics you lie.

So I鈥檓 gonna use 蜜豆视频 Target as the reporting source, and I鈥檒l be able to interact with this Audiences for Reporting section here. So I just click the plus button. And again, it brings up my Audiences List, and I can just check off the audiences that I want to use. It鈥檒l keep count of how many I鈥檝e selected. There鈥檚 a limit of 15. And then when I鈥檓 done, I just hit Done. Note that you can create new audiences in both this flow and the Targeting and Activity to an Audience flow.

And it鈥檚 important to remember that when using Target Audiences for Reporting, you really need to add in all of the audiences before you launch the activity so that you can be collecting that data for the entire run of the activity. If you add them partly through the activity, you鈥檙e only gonna get partial data. With the Analytics for Target integration, you can add and use the analytics segments at any time, even after the activity is over. So that鈥檚 it. You should now be able to explain the term audience, find audience in your audience list, target an activity to an audience, and use Audiences for Reporting in an activity. -