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Select the elements that you want to change and make the desired changes.

While creating an Experience Targeting activity, step one of the three-part guided workflow (Experiences) displays the default Experience A with an All Visitors audience.

Any changes you make now apply to Experience A. In a step below, you click Add Experience Targeting to create additional experiences.

As you hover over the elements on your page, the elements are highlighted. Any highlighted element can be altered using the VEC. For a list of actions that can be performed on an element to change the experience, see Visual Experience Composer Options.

To create additional experiences, click Add Experience Targeting.

The Add Audience dialog box displays. To target an experience to an audience, select the audience before you add the experience.

The audience library contains audiences that have previously been defined, including some common audiences that are pre-built as a part of Target. You can select an audience from the library or create a new audience.

In addition to selecting an existing audience, you can combine multiple audiences to create ad hoc combined audiences rather than creating a new audience. For more information, see Combining Multiple Audiences.

When creating an audience, you can select a location and specify parameters for that location. Under Custom (Create Audience > Custom), select the location, then specify the desired parameters.

Select one or more audiences to target with the experience, then click Done.

Experience B now displays in the preceding illustration and this experience is targeted to the US Visitors audience.

Select the elements that you want to change for this experience and make the desired changes, as explained in Step 1 above.

Repeat the preceding steps to create additional targeted experiences, as needed.

Click Next when you are finished designing your experiences.

The activity diagram displays:

(Conditional) Drag and drop audience and experience pairs while creating or editing Experience Targeting activities to arrange the pairs in the desired order.

Visitors are evaluated for experiences in order, from top to bottom.

Experience Targeting assumes that order matters. If a visitor falls into the first audience and experience pair, the first experience is delivered.

For example, suppose you were not aware that order matters while creating an Experience Targeting activity. You later realize during testing that visitors that you think should qualify for experiences B or C are instead qualifying for experience A. This could be because the audiences are not mutually exclusive and are not in the proper order (for example, experience A = United States, experience B = San Francisco, and experience C = California). In this scenario, all users from the United States qualify for experience A, even if they are in San Francisco or elsewhere in California. You can reorder the audience and experience pairs from most restrictive to least restrictive (San Francisco > California

United States) without recreating the entire activity.

If you have an All Visitors audience, ensure that it is not the first audience in the diagram. An experience targeted to “All Visitors” can be used as the last experience in the Experience Targeting activity to “catch” any visitors that have not fallen into any other experience.