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In the Target interface, click Audiences > Create Audience.

Name the audience and add an optional description.

Drag and drop Site Pages into the audience builder pane.

Click the Select drop-down list, select one of the following options, then configure the rule as desired.

The available options and evaluators in subsequent drop-down lists in the rule vary depending on which option you choose. The following illustration shows the available options if you choose Current Page:

The following options are available in the initial drop-down list when you choose Select.

• Current Page: The page the user is viewing.

  The following options are available in the second drop-down list if you choose this option:

  • URL (For more information about how Target evaluates URLs, see Targets and audiences FAQ.)
  • Domain
  • Query
  • Subdomain
  • Top-Level Domain
  • Path
  • Hash (#) fragment

• Previous Page: The page the user was viewed before clicking to the current page. The user must click from the previous page to the current page for the page to be tracked. The previous page is not tracked if the user types a new URL in the browser. The actual content of this page depends on the design of your site. For example, if the current page displays information about a specific product, the previous page might be a category page where the visitor selects the specific item. For example, a page displaying several cameras of a certain type, or it might be the home page that leads to the final page.

  The following options are available in the second drop-down list if you choose this option:

  • URL (For more information about how Target evaluates URLs, see Targets and audiences FAQ.)
  • Domain
  • Query
  • Subdomain
  • Top-Level Domain
  • Path

• Landing Page: The landing page is the first page the visitor sees when accessing your site. For example, if the visitor clicks a link on Google that leads to a category page, then the category page is the landing page. If the link leads to your home page, then the home page is the landing page. The landing page is remembered for the visitor’s session. You can target deeper in the site based on what the visitor’s landing page was in this session.

  The following options are available in the second drop-down list if you choose this option:

  • URL (For more information about how Target evaluates URLs, see Targets and audiences FAQ.)
  • Domain
  • Query
  • Subdomain
  • Top-Level Domain
  • Path
  • Hash (#) fragment

  note note
  NOTE
  The landing.url object is reset on a subdomain change or direct URL replacement.

• HTTP Header: This option evaluates the information in the HTTP header of the Target request. For example, if the HTTP header contains language information, you could create a rule that contains the Accept-Language: es condition to target visitors who access the page in Spanish.

  The following options are available in the second drop-down list if you choose this option:

  • Accept
  • Accept-Charset
  • Accept-Encoding
  • Accept-Language
  • Authorization
  • Cache-Control
  • Connection
  • Content-Length
  • Content-MDS
  • Content-Type
  • Date
  • Expect
  • From
  • Host
  • If-Match
  • If-Modified-Since
  • If-None-Match
  • If-Range
  • If-Unmodified-Since
  • Max-Forwards
  • Pragma
  • Proxy-Authorization
  • Range
  • Referrer
  • TE
  • Upgrade
  • User-Agent
  • Via
  • Warning

If you chose Current Page, Previous Page, or Landing Page, the Domain and Query options are available. Consider the following when choosing these options:

• Domain: The full domain of the page. When specifying a domain, best practice is to use “contains.” For example, “Domain equals facebook.com” does not accept m.facebook.com or www.facebook.com. “Domain contains facebook.com” accepts any variant of facebook.com.

• Query: The content of the URL after the first question mark (?).

  foo.html?e0a72cb2a2c7

(Optional) Set up additional rules for the audience.

Click Done.