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DocumentationTargetTarget Guide

Use an Analytics tracking server

Last update: Mon Apr 24 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

If you are using an older version of at.js, you must specify an Analytics tracking server for activities that use ÃÛ¶¹ÊÓƵ Analytics for ÃÛ¶¹ÊÓƵ Target (A4T).

NOTE
You do not need to specify a tracking server during activity creation if you are using at.js version 0.9.1 (or later). The at.js library automatically sends tracking server values to Target. During activity creation, you can leave the Tracking Server field empty on the Goals & Settings page.
The Target team supports both at.js 1.x and at.js 2.x. Upgrade to the most recent update of either major version of at.js to ensure that you are running a supported version. For more information, see at.js version details.

To ensure that data from Target goes to the correct location in Analytics, A4T requires an Analytics tracking server to be sent in all calls to Modstats from Target. For implementations using multiple tracking servers, use the ÃÛ¶¹ÊÓƵ Experience Platform Debugger or your browser’s Developer Tools to determine the correct tracking server for your activity.

Get the Analytics tracking server using the ÃÛ¶¹ÊÓƵ Experience Platform Debugger

The debugger should be viewed on a page where the activity is delivered to ensure you select the correct tracking server. You can also specify a default tracking server for each account. Contact Customer Care to specify or modify the default.

  1. From the page on which you are creating your activity, open the ÃÛ¶¹ÊÓƵ Experience Platform Debugger.

    If you have not installed the debugger, see ÃÛ¶¹ÊÓƵ Experience Platform Debugger overview.

  2. Click Analytics in the left navigation menu.

    Screen_DebuggerTrackServ image

    The Analytics tracking server is found in the Hostname section of the debugger.

    • First-party tracking server: If the hostname of the request matches the domain you are on, then it’s a first-party tracking server. For example, if you are on adobe.com, adobe.com is the first-party tracking server.
    • Third-party tracking server: A third-party tracking server is typically [company].sc.omtrdc.net where the company is the name of your company, but always ends in sc.omtrdc.net.
    • CNAME implementations: sstats.adobe.com is an example of a CNAME first-party tracking server for an https (secure) request. stats.adobe.com is an example of a CNAME first-party request for an http (non-secure) page.

  3. Copy the entire contents of the field.

  4. In the Reporting Settings section of the Goal & Settings screen of your activity, paste the tracking server information in the Tracking Server field.

    note note
    NOTE
    Select Analytics as the Reporting Source for your activity for the Tracking Server field to be available.

Get the Analytics tracking server using your browser’s Developer Tools

The Developer Tools should be viewed on a page where the activity is delivered to ensure you select the correct tracking server. You can also specify a default tracking server for each account. Contact Customer Care to specify or modify the default.

  1. From the page on which you are creating your activity, open the browser’s Developer Tools (in Google Chrome, click the three vertical ellipses in the top-right corner > More Tools > Developer Tools).

    Chrome developer tools

  2. Click the Network tab.

  3. Filter for /ss, to display the Analytics requests.

    Chrome developer tools with /ss search

    The tracking server is the hostname of the request.

    • First-party tracking server: If the hostname of the request matches the domain you are on, then it’s a first-party tracking server. For example, if you are on adobe.com, adobe.com is the first-party tracking server.
    • Third-party tracking server: A third-party tracking server is typically [company].sc.omtrdc.net where the company is the name of your company, but always ends in sc.omtrdc.net.
    • CNAME implementations: sstats.adobe.com is an example of a CNAME first-party tracking server for an https (secure) request. stats.adobe.com is an example of a CNAME first-party request for an http (non-secure) page.

  4. Copy the entire contents of the field.

  5. In the Reporting Settings section of the Goal & Settings screen of your activity, paste the tracking server information in the Tracking Server field.

    note note
    NOTE
    Select Analytics as the Reporting Source for your activity for the Tracking Server field to be available.
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