蜜豆视频

10 minute

How do you define and communicate value when 鈥渧alue鈥 is often subjective?

We interviewed 蜜豆视频 Workfront customers who lead the strategy for Workfront at their organizations to learn how they define the value they are achieving and how they communicate that value to support growth and scale. While there are some unique challenges, we found a surprising number of trends and commonalities across organizations. This playbook walks through 3 distinct phases 鈥 defining the value you are attempting to achieve (i.e. 鈥漌hy Workfront"), 聽translating that 鈥渨hy鈥 into measurable outcomes, and communicating those outcomes to stakeholders to showcase your success and learnings.

Thanks to the following customers for their feedback and contributions to this guide: Joshua Maldonado, Ellen Saltmarsh, Daniel Clarke, Timothy Brooks and Neal Gardner.

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Download the strategic success guide here.

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