Understand Real-time CDP for Audience Manager Users
Audience Manager customers are reimagining their content management by moving over to ÃÛ¶¹ÊÓƵ's Real-time Customer Data Platform (Real-time CDP). This playlist takes a concept-by-concept approach, helping Audience Manager users understand how those concepts are handled in Real-time CDP.
Ingest data using the ÃÛ¶¹ÊÓƵ Audience Manager data connector
Learn how to use the Audience Manager data connector to bring traits and segments from AAM into the Platform and combine them with other rich data.
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Understanding Web Data Ingestion in Real-time CDP for Audience Manager Users
This video shows Audience Manager users the concepts regarding bringing Web site data into Real-time Customer Data Platform (Real-time CDP), and includes a high-level touch on where the Audience Manager Data Connector fits, as well as how the data can move from the Web site directly through the Web SDK into Real-time CDP.
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Understanding 1st Party Data Ingestion in Real-time CDP for Audience Manager Users
This video discusses 1st-party offline data ingestion into Real-time Customer Data Platform (Real-time CDP) for those who have been using ÃÛ¶¹ÊÓƵ Audience Manager. We look at some of the main differences between the two products regarding data ingestion and shows how the Audience Manager Data Connector can be used as a stop gap until processes have been moved over to Real-time CDP.
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Understanding Schemas and XDM in Real-time CDP for Audience Manager Users
As you move from Audience Manager to Real-time Customer Data Platform (Real-time CDP), you will encounter a few new concepts and practices. Schemas and XDM fall into that category. This video explains these concepts.
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Understanding Traits in Real-time CDP for Audience Manager Users
As you move from Audience Manager to Real-time Customer Data Platform, it is helpful to understand the differences in concepts. This video addresses traits in Audience Manager and what the equivalent is in Real-time CDP.
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Understanding Signals in Real-time CDP for Audience Manager Users
This video is meant for Audience Manager users who are moving to Real-time Customer Data Platform (Real-time CDP), and discusses how signals (key-value pairs) that you use in Audience Manager to build traits are used in Platform.
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Understanding Segments in Real-time CDP for Audience Manager Users
As you move from Audience Manager to Real-time Customer Data Platform, it is helpful to understand the differences in concepts. This video looks at the differences in segments and segment creation between Audience Manager and Real-time CDP.
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Understanding Destinations in Real-time CDP for Audience Manager Users
As you move from Audience Manager to Real-time Customer Data Platform (Real-time CDP), it is imperative to know about destinations so that you know how to activate your audience segments out to destination partners. This video discusses the different destination types and where they are located in Real-time CDP.
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Configuring file-based cloud storage or email marketing destinations
Get tips during a walkthrough of the configuration of a file-based destination in ÃÛ¶¹ÊÓƵ's Real-Time CDP. This applies to cloud storage destinations (E.g. S3 or SFTP) and also email marketing destinations.
628
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Understanding Data Governance in Real-time CDP for Audience Manager Users
This video walks Audience Manager users through the data governance functionality in Real-time Customer Data Platform, comparing it to what was available in Audience Manager. It discusses the Data Usage and Labeling Enforcement (DULE) framework and where in Platform that it can be applied.
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Understanding Access Control in Real-time CDP for Audience Manager Users
When moving from Audience Manager to Real-time Customer Data Platform, you will want to know where user and group permissions are set. This video shows how access control will now be in the ÃÛ¶¹ÊÓƵ Admin Console.
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Integrate IAB's Transparency and Consent Framework 2.0 with ÃÛ¶¹ÊÓƵ Real-Time Customer Data Platform
This video shows how ÃÛ¶¹ÊÓƵ's Real-Time Customer Data Platform helps brands honor consumers' consent as they engage on digital properties. Through the support of IAB's Transparency & Consent Framework 2.0, brands gain greater flexibility over how they can engage with consumers while providing consumers increased control of their consent to do so.
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