Get started with Decision Management for Marketers
Learn about ÃÛ¶¹ÊÓƵ Journey Optimizer's decision management capabilities.
Demo of the decision management capabilities
Learn how brands can use the decision management capabilities to define and manage their offers, apply real-time customer data, and deliver the right experiences their customers expect.
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Introduction to decision management capabilities
Get an overview over Journey Optimizer's decision management capabilities.
392
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Create placements
Learn how to create placements for decision management. Placements are one of the required building block components of offers.
143
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Create decision rules
Learn how to create decision rules for decision management. Rules are one of the required building block components of personalized offers.
202
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Create tags
Learn how to create tags in Decision Management. Tags are optional building block components of offers.
170
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Create personalized offers
Learn how to create personalized offers for decision management. Personalized offers have eligibility rules associated with them to help you show them only to relevant customers.
370
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Create fallback offers
Learn how to create fallback offers for decision management. Fallback offers have eligibility rules associated with them to help you show them only to relevant customers.
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Create collections
Learn how to create collections for decision management. Collections have eligibility rules associated with them to help you show them only to relevant customers.
219
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Create decisions
Learn how to create decisions for decision management. A decision combines your placements and collections into a single entity, so that a decision can be made to deliver the most relevant offer to the customer.
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Add offers as personalization to a message
Learn how to add an decision management component to messages in Journey Optimizer.
148
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