Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		Message Feedback Event Schema
Address	string	_experience > customerJourneyManagement > emailChannelContext > address	The technical address, for example, 'name@domain.com' as commonly defined in RFC2822 and subsequent standards.		Message Feedback Event Schema
Email Namespace	string	_experience > customerJourneyManagement > emailChannelContext > namespace	Email namespace associated with the email address in the consent preferences in the Profile, e.g. email or Email		Message Feedback Event Schema
IP Address	string	_experience > customerJourneyManagement > emailChannelContext > outboundIP	Outbound IP address of the customer used to deliver the message.		Message Feedback Event Schema
Feedback Status	string	_experience > customerJourneyManagement > messageDeliveryfeedback > feedbackStatus	Provide status of a delivery attempt across different channels(Email,Push,SMS etc.), Not all enums are used for all the channels, so follow the detailed documentation.	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered	Message Feedback Event Schema
Exclude Code	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageExclusion > code	Provide top level exclusion reason, like typology rule, mandatory parameter missing.		Message Feedback Event Schema
Exclude Reason	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageExclusion > reason	Provide exclusion subcode, like exact typology rule-id.		Message Feedback Event Schema
Failure Category	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > category	Classifies whether it is a sync bounce or async bounce.	sync: The delivery failed synchronously. async: The delivery failed asynchronously.	Message Feedback Event Schema
Failure Code	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > code	Failure code for a failed delivery attempt.		Message Feedback Event Schema
Failure Reason	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > reason	Failure reason for a failed delivery attempt.		Message Feedback Event Schema
Failure Type	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > type	Classifies whether it is a soft bounce or hard bounce.	soft: The reason for failed delivery is temporary. hard: The reason for failed delivery is permanent.	Message Feedback Event Schema
Offer details	object	_experience > customerJourneyManagement > messageDeliveryfeedback > offers	Describes offer(s) involved in a message feedback.		Message Feedback Event Schema
Offer Activity ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > activityID	Unique Offer Decision identifier.		Message Feedback Event Schema
Offer Count	integer	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > offerCount	Count of offers included in the offer proposition.		Message Feedback Event Schema
Offer ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > offerID	Unique Identifier for Offer.		Message Feedback Event Schema
Placement ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > placementID	Unique Identifier for Offer Placement.		Message Feedback Event Schema
Proposition ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > propositionID	Unique Identifier for Offer Proposition.		Message Feedback Event Schema
Proposition Time	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > propositionTime	Time at which the Offer proposition was generated.		Message Feedback Event Schema
Offer Decision Scope ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > scopeID	Unique Offer Decison Scope identifier(offer-activity-id+placement-id BASE64 encoded).		Message Feedback Event Schema
Retry Count	integer	_experience > customerJourneyManagement > messageDeliveryfeedback > retryCount	Number of failed attempts before the current event. The retryCount starts with '0', for message which is sent in first attempt will have 'retryCount' as 0.		Message Feedback Event Schema
AJO Campaign ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignID	Unique ID of the AJO Campaign that triggered this message execution.		Message Feedback Event Schema
AJO Campaign Version ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignVersionID	Version ID of the AJO Campaign that triggered this message execution.		Message Feedback Event Schema
Batch Instance ID	string	_experience > customerJourneyManagement > messageExecution > batchInstanceID	GUID created at invocation of each new batch instance for a scheduled Journey or Campaign Action. E.g: If a scheduled Journey or Campaign Action runs at 8.00am and 10.00am, there will be two separate different batchInstanceID’s.		Message Feedback Event Schema
Campaign Action ID	string	_experience > customerJourneyManagement > messageExecution > campaignActionID	Action ID of the Campaign that triggered this message execution.		Message Feedback Event Schema
Campaign ID	string	_experience > customerJourneyManagement > messageExecution > campaignID	Unique ID of the Campaign that triggered this message execution.		Message Feedback Event Schema
Campaign Version ID	string	_experience > customerJourneyManagement > messageExecution > campaignVersionID	Version ID of the Campaign that triggered this message execution.		Message Feedback Event Schema
Journey Action ID	string	_experience > customerJourneyManagement > messageExecution > journeyActionID	Journey Action ID, for which MessageExecution is triggered.		Message Feedback Event Schema
JourneyVersion ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionID	JourneyVersion Id triggerieng the MessageExecution.		Message Feedback Event Schema
JourneyVersion Instance ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionInstanceID	Identifier of the journey version instance, specific to one individual (uuid).		Message Feedback Event Schema
Journey Version Node ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionNodeID	Identifier of the journey version node, triggering the Message Execution.		Message Feedback Event Schema
MessageExecution ID	string	_experience > customerJourneyManagement > messageExecution > messageExecutionID	The CJM activity originating this message.		Message Feedback Event Schema
Message ID	string	_experience > customerJourneyManagement > messageExecution > messageID	Unique ID representing a non-personalized message sent to the end user.		Message Feedback Event Schema
Message Publication ID	string	_experience > customerJourneyManagement > messageExecution > messagePublicationID	The Publication ID of parent Message ID of a MessageExecution originating this message.		Message Feedback Event Schema
Message Type	string	_experience > customerJourneyManagement > messageExecution > messageType	Message Type, whether it's marketing or transactional message	marketing: Marketing transactional: Transactional	Message Feedback Event Schema
Experience channel	object	_experience > customerJourneyManagement > messageProfile > channel	Experience channel related to the ExperienceEvent.		Message Feedback Event Schema
isSendTimeOptimized	boolean	_experience > customerJourneyManagement > messageProfile > isSendTimeOptimized	True if the message execution is send time optimized.		Message Feedback Event Schema
isTestExecution	boolean	_experience > customerJourneyManagement > messageProfile > isTestExecution	True if the message is sent as Test Execution.		Message Feedback Event Schema
MessageProfile ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileID	A unique id refers to every single message sent as part of a MessageExecution activity.		Message Feedback Event Schema
Content Variant	string	_experience > customerJourneyManagement > messageProfile > variant	A message execution can have multiple variants e.g. Multilingual (translated variants for the same content) or A/B testing (different content to test what works better) but a message delivered to a recipient always contains one of them.		Message Feedback Event Schema
Push Platform	string	_experience > customerJourneyManagement > pushChannelContext > platform	Push provider service, e.g. apns or fcm	apns: Apple Push Notification service fcm: Firebase cloud messaging service	Message Feedback Event Schema
SMS Provider	string	_experience > customerJourneyManagement > smsChannelContext > smsProvider	SMS provider , e.g. sinch or twilio	sinch: Sinch sms provider twilio: Twilio sms provider vibes: Vibes sms Provider	Message Feedback Event Schema
Proposition Action	object	_experience > decisioning > propositionAction	The specific element that was interacted with which caused the proposition event to be triggered.		Message Feedback Event Schema
id	string	_experience > decisioning > propositionAction > id	The customer generated id of the element with which the end-user interacted.		Message Feedback Event Schema
label	string	_experience > decisioning > propositionAction > label	The customer generated display name of the element with which the end-user interacted.		Message Feedback Event Schema
Proposition Event	object	_experience > decisioning > propositionEventType	A record of how the user interacted with the proposition. All propositions recorded on this event will be associated with the same event that is recorded here.		Message Feedback Event Schema
dismiss	integer	_experience > decisioning > propositionEventType > dismiss	User dismissed or rejected the proposition without any other direct interaction.		Message Feedback Event Schema
display	integer	_experience > decisioning > propositionEventType > display	Proposition was displayed to the user.		Message Feedback Event Schema
interact	integer	_experience > decisioning > propositionEventType > interact	User interacted with the proposition, usually in a positive way.		Message Feedback Event Schema
send	integer	_experience > decisioning > propositionEventType > send	Proposition was sent to the client. This does not guarantee the proposition arrived or was displayed to the user.		Message Feedback Event Schema
trigger	integer	_experience > decisioning > propositionEventType > trigger	Proposition was chosen to be displayed by the client SDK. Other factors may prevent it from actually being displayed.		Message Feedback Event Schema
unsubscribe	integer	_experience > decisioning > propositionEventType > unsubscribe	User has requested to not be shown the proposition in the future.		Message Feedback Event Schema
Involved Propositions	array	_experience > decisioning > propositions	An array of decision propositions that contributed to the experience event. The experience event is attributed (at least partially) to those prior decisions/propositions. An individual profile's proposition-response history is maintained with these decision identifiers.		Message Feedback Event Schema
Decision Event Details (deprecated)	object	_experience > decisioning > propositions > items > decisionEventDetails	A snapshot of properties from the decision event when it occured. (deprecated)		Message Feedback Event Schema
Algorithm Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		Message Feedback Event Schema
Experience Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > experienceID	Unique identifier for the proposition's content. Recipients of propositions with the same value will receive the same content experience in the targeted placements. Moreover, propositions with the same value to the same user mean that the content of the propositions has not changed. Propositions with values indicate that the decision selections are different and a different experience resulted from the decision. Note that adding a placement to the decision scope always changes the experience value.		Message Feedback Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionEventDetails > trafficType	The class of algorithm/policy that was used to serve this decision. Contextual indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	Message Feedback Event Schema
Decision Event Identifier (deprecated)	string	_experience > decisioning > propositions > items > decisionEventID	The unique identifier of the decision event that proposed the 'items' (options). For a given decision request and profile identity the output of the decision is a unique event. If a decision is requested again for the same profile and the output are the same options, it is still considered a different proposition with a unique event ID. Multiple propositions can be associated with the same decision event. See https://ns.adobe.com/experience/decisioning/proposition. (deprecated)		Message Feedback Event Schema
Decision Event Scope (deprecated)	string	_experience > decisioning > propositions > items > decisionScope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made. See https://ns.adobe.com/experience/decisioning/scope-details.(deprecated)		Message Feedback Event Schema
Decision Event Scope Details (deprecated)	object	_experience > decisioning > propositions > items > decisionScopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst. (deprecated)		Message Feedback Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		Message Feedback Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		Message Feedback Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		Message Feedback Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		Message Feedback Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > id	A unique, immutable identifier for the decision activity.		Message Feedback Event Schema
Activity Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		Message Feedback Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		Message Feedback Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > decisionScopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		Message Feedback Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		Message Feedback Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		Message Feedback Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > decisionScopeDetails > experience	The experience that was selected when the decision was made.		Message Feedback Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > experience > id	A unique identifier for the decision option.		Message Feedback Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		Message Feedback Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		Message Feedback Event Schema
Event observation	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		Message Feedback Event Schema
Field name	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		Message Feedback Event Schema
Mapping type	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	Message Feedback Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		Message Feedback Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		Message Feedback Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		Message Feedback Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		Message Feedback Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		Message Feedback Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		Message Feedback Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		Message Feedback Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > id	A unique identifier for the decision placement.		Message Feedback Event Schema
Placement Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		Message Feedback Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > decisionScopeDetails > strategies	The steps that were executed when the decision was made.		Message Feedback Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		Message Feedback Event Schema
Execution Step	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter	Message Feedback Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		Message Feedback Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	Message Feedback Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		Message Feedback Event Schema
Decision Proposition Identifier	string	_experience > decisioning > propositions > items > id	The unique identifier of the proposition that originally contained the decision options that are being acted upon (see the corresponding 'items' field in this object). When this identifier is present, direct attribution is given to a unique proposition. If the identifier is missing, the action for the items could not be assiciated with a unique proposition.		Message Feedback Event Schema
Selected Options	array	_experience > decisioning > propositions > items > items	One or more of the previously proposed options that this experience event is related to. Those items were returned as output of the decision for a requested scope and are now part of an interaction. For instance, if the decision returned five proposed videos to watch and the user selected two in a "Save For Later" interaction, then this experience event could record the user's reaction with an event type "custom.savedToWatchLater" and list the two selected videos in the 'items' array.		Message Feedback Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsProfile > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Message Feedback Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsTotal > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Message Feedback Event Schema
Decision Option ETag	string	_experience > decisioning > propositions > items > items > items > _repo > etag	The revision that the decision option object was at when the snapshot was taken.		Message Feedback Event Schema
Decision Option Characteristics	object	_experience > decisioning > propositions > items > items > items > characteristics	Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.		Message Feedback Event Schema
Decision Option Identifier	string	_experience > decisioning > propositions > items > items > items > id	A unique identifier for the decision option.		Message Feedback Event Schema
Decision Option Name	string	_experience > decisioning > propositions > items > items > items > name	Option name. The name is displayed in various user interfaces.		Message Feedback Event Schema
Option Content	object	_experience > decisioning > propositions > items > items > items > optionContent	Additional properties or attributes related to offer content		Message Feedback Event Schema
Content Component Type	string	_experience > decisioning > propositions > items > items > items > optionContent > _type	Content Component Type. An enumerated set of URIs where each value maps to a type given to the content component. Some consumers of the content representations are expecting the @type value to be a reference to schema that describes additional properties of the content component.		Message Feedback Event Schema
Format	string	_experience > decisioning > propositions > items > items > items > optionContent > _dc > format	The physical or digital manifestation of the resource. Typically, Format should include the media-type of the resource. Format may be used to determine the software, hardware or other equipment needed to display or operate the resource. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of [Internet Media Types](http://www.iana.org/ assignments/media-types/) defining computer media formats).		Message Feedback Event Schema
Language	array	_experience > decisioning > propositions > items > items > items > optionContent > _dc > language	The language or languages of the resource. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		Message Feedback Event Schema
Decision Option Score	number	_experience > decisioning > propositions > items > items > items > score	Calcuated value for that option in the context of a single scope. The value is only available if a score was calculated.		Message Feedback Event Schema
Decision Option Tags	array	_experience > decisioning > propositions > items > items > items > tags	The set of tags associated with this option. The tags are used indicate catetoegies (dimensions) that the option belonged to at the time the proposition was made.		Message Feedback Event Schema
Decision Scope	string	_experience > decisioning > propositions > items > scope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made.		Message Feedback Event Schema
Decision Scope Snapshot	object	_experience > decisioning > propositions > items > scopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst.		Message Feedback Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		Message Feedback Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > scopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		Message Feedback Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		Message Feedback Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > scopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		Message Feedback Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > scopeDetails > activity > id	A unique, immutable identifier for the decision activity.		Message Feedback Event Schema
Activity Name	string	_experience > decisioning > propositions > items > scopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		Message Feedback Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		Message Feedback Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > scopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		Message Feedback Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > scopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		Message Feedback Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > scopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		Message Feedback Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > scopeDetails > experience	The experience that was selected when the decision was made.		Message Feedback Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > scopeDetails > experience > id	A unique identifier for the decision option.		Message Feedback Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > scopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		Message Feedback Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		Message Feedback Event Schema
Event observation	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		Message Feedback Event Schema
Field name	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		Message Feedback Event Schema
Mapping type	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	Message Feedback Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		Message Feedback Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		Message Feedback Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		Message Feedback Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		Message Feedback Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		Message Feedback Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > scopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		Message Feedback Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		Message Feedback Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > id	A unique identifier for the decision placement.		Message Feedback Event Schema
Placement Name	string	_experience > decisioning > propositions > items > scopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		Message Feedback Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > scopeDetails > strategies	The steps that were executed when the decision was made.		Message Feedback Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		Message Feedback Event Schema
Execution Step	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter	Message Feedback Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		Message Feedback Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	Message Feedback Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		Message Feedback Event Schema
ExperienceEvent merge ID	string	eventMergeId	An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.		Message Feedback Event Schema
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product (Cart) Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content location.entry: Location entry location.exit: Location exit	Message Feedback Event Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		Message Feedback Event Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		Message Feedback Event Schema
Produced By	string	producedBy	Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.	self: Self system: System salesRef: Sales Representative customerRep: Customer Representative	Message Feedback Event Schema
Timestamp	string	timestamp	The time when an event or observation occurred.		Message Feedback Event Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		Email Tracking Experience Event Schema
Address	string	_experience > customerJourneyManagement > emailChannelContext > address	The technical address, for example, 'name@domain.com' as commonly defined in RFC2822 and subsequent standards.		Email Tracking Experience Event Schema
Email Namespace	string	_experience > customerJourneyManagement > emailChannelContext > namespace	Email namespace associated with the email address in the consent preferences in the Profile, e.g. email or Email		Email Tracking Experience Event Schema
IP Address	string	_experience > customerJourneyManagement > emailChannelContext > outboundIP	Outbound IP address of the customer used to deliver the message.		Email Tracking Experience Event Schema
AJO Campaign ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignID	Unique ID of the AJO Campaign that triggered this message execution.		Email Tracking Experience Event Schema
AJO Campaign Version ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignVersionID	Version ID of the AJO Campaign that triggered this message execution.		Email Tracking Experience Event Schema
Batch Instance ID	string	_experience > customerJourneyManagement > messageExecution > batchInstanceID	GUID created at invocation of each new batch instance for a scheduled Journey or Campaign Action. E.g: If a scheduled Journey or Campaign Action runs at 8.00am and 10.00am, there will be two separate different batchInstanceID’s.		Email Tracking Experience Event Schema
Campaign Action ID	string	_experience > customerJourneyManagement > messageExecution > campaignActionID	Action ID of the Campaign that triggered this message execution.		Email Tracking Experience Event Schema
Campaign ID	string	_experience > customerJourneyManagement > messageExecution > campaignID	Unique ID of the Campaign that triggered this message execution.		Email Tracking Experience Event Schema
Campaign Version ID	string	_experience > customerJourneyManagement > messageExecution > campaignVersionID	Version ID of the Campaign that triggered this message execution.		Email Tracking Experience Event Schema
Journey Action ID	string	_experience > customerJourneyManagement > messageExecution > journeyActionID	Journey Action ID, for which MessageExecution is triggered.		Email Tracking Experience Event Schema
JourneyVersion ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionID	JourneyVersion Id triggerieng the MessageExecution.		Email Tracking Experience Event Schema
JourneyVersion Instance ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionInstanceID	Identifier of the journey version instance, specific to one individual (uuid).		Email Tracking Experience Event Schema
Journey Version Node ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionNodeID	Identifier of the journey version node, triggering the Message Execution.		Email Tracking Experience Event Schema
MessageExecution ID	string	_experience > customerJourneyManagement > messageExecution > messageExecutionID	The CJM activity originating this message.		Email Tracking Experience Event Schema
Message ID	string	_experience > customerJourneyManagement > messageExecution > messageID	Unique ID representing a non-personalized message sent to the end user.		Email Tracking Experience Event Schema
Message Publication ID	string	_experience > customerJourneyManagement > messageExecution > messagePublicationID	The Publication ID of parent Message ID of a MessageExecution originating this message.		Email Tracking Experience Event Schema
Message Type	string	_experience > customerJourneyManagement > messageExecution > messageType	Message Type, whether it's marketing or transactional message	marketing: Marketing transactional: Transactional	Email Tracking Experience Event Schema
The entity in whose context this event is published	string	_experience > customerJourneyManagement > messageInteraction > entityType	The entity in whose context this event is published	landing_page: Event is related to landing page entity message: Event is related to message entity	Email Tracking Experience Event Schema
Interaction Type	string	_experience > customerJourneyManagement > messageInteraction > interactionType	Specify action made by user on a message.	click: Message link clicked. open: Message opened. unsubscribe: Unsubscribed from messages. spam_complaint: Message is marked as spam by the user. subscription: Subscribe / Unsubscribe to a subscription list. submit: Submit message. visit: Message visited.	Email Tracking Experience Event Schema
Tracker URL Label	string	_experience > customerJourneyManagement > messageInteraction > label	Human-Friendly label.		Email Tracking Experience Event Schema
Landing Page Details	object	_experience > customerJourneyManagement > messageInteraction > landingpage	Describes landing pages involved in a message interaction.		Email Tracking Experience Event Schema
Additional Data	object	_experience > customerJourneyManagement > messageInteraction > landingpage > additionalData	Additional data added by the marketer while authoring the landing page.		Email Tracking Experience Event Schema
Form Data	object	_experience > customerJourneyManagement > messageInteraction > landingpage > formData	Data filled by the user on the landing page form.		Email Tracking Experience Event Schema
Consent details.	object	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > consents	Consent details input by the end user in the landing page.		Email Tracking Experience Event Schema
Channel level consent details	object	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > consents > channel	Consent details specific to channel like email/push etc		Email Tracking Experience Event Schema
Consent choice	string	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > consents > channel > additionalProperties > _experience > customerJourneyManagement > messageInteraction > val	Consent choice for the channel.	y: Subscribed to channel n: Unsubscribed to channel p: Subscription Pending u: Subscription Unknown	Email Tracking Experience Event Schema
Contact address level consent details.	object	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > consents > idSpecific	Consent details specific to contact address.		Email Tracking Experience Event Schema
Consent choice	string	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > consents > idSpecific > additionalProperties > _experience > customerJourneyManagement > messageInteraction > val	Consent choice for the contact address.	y: Contact address subscribed n: Contact address unsubscribed p: Subscription Pending u: Subscription Unknown	Email Tracking Experience Event Schema
Contact address specified by the subscriber.	string	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > subscriberContactAddress	Contact address specified by the subscriber.		Email Tracking Experience Event Schema
Subscription details.	object	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > subscriptions	Subscription details input by the end user in the landing page.		Email Tracking Experience Event Schema
Subscription Type	string	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > subscriptions > additionalProperties > _experience > customerJourneyManagement > messageInteraction > type	The type of subscription.		Email Tracking Experience Event Schema
Subscription Choice	string	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > subscriptions > additionalProperties > _experience > customerJourneyManagement > messageInteraction > val	Subscription Choice for the Subscription List.	y: Subscribed to Subscription List n: Unsubscribed to Subscription List p: Subscription Pending u: Subscription Unknown	Email Tracking Experience Event Schema
Landing Page ID	string	_experience > customerJourneyManagement > messageInteraction > landingpage > landingPageID	Unique Identifier for Landing Page.		Email Tracking Experience Event Schema
Landing Page Name	string	_experience > customerJourneyManagement > messageInteraction > landingpage > landingPageName	Human-Friendly name of landing page.		Email Tracking Experience Event Schema
Source	string	_experience > customerJourneyManagement > messageInteraction > landingpage > source	Source of the Landing page.		Email Tracking Experience Event Schema
Source Type	string	_experience > customerJourneyManagement > messageInteraction > landingpage > sourceType	Type of the Source of Landing Page.	internal: Internal for AJO Landing Page external: External for Non-AJO Landing Page	Email Tracking Experience Event Schema
Offer Details	object	_experience > customerJourneyManagement > messageInteraction > offers	Describes offer(s) involved in a message interaction.		Email Tracking Experience Event Schema
Offer Activity ID	string	_experience > customerJourneyManagement > messageInteraction > offers > activityID	Unique Offer Decision identifier.		Email Tracking Experience Event Schema
Offer Count	integer	_experience > customerJourneyManagement > messageInteraction > offers > offerCount	Count of offers included in the offer proposition.		Email Tracking Experience Event Schema
Offer ID	string	_experience > customerJourneyManagement > messageInteraction > offers > offerID	Unique Identifier for Offer.		Email Tracking Experience Event Schema
Placement ID	string	_experience > customerJourneyManagement > messageInteraction > offers > placementID	Unique Identifier for Offer Placement.		Email Tracking Experience Event Schema
Proposition ID	string	_experience > customerJourneyManagement > messageInteraction > offers > propositionID	Unique Identifier for Offer Proposition.		Email Tracking Experience Event Schema
Proposition Time	string	_experience > customerJourneyManagement > messageInteraction > offers > propositionTime	Time at which the Offer proposition was generated.		Email Tracking Experience Event Schema
Offer Decision Scope ID	string	_experience > customerJourneyManagement > messageInteraction > offers > scopeID	Unique Offer Decison Scope identifier(offer-activity-id+placement-id BASE64 encoded).		Email Tracking Experience Event Schema
Subscription Details	object	_experience > customerJourneyManagement > messageInteraction > subscription	Describes subscription involved in a message interaction.		Email Tracking Experience Event Schema
Source	string	_experience > customerJourneyManagement > messageInteraction > subscription > source	Source of the Subscription List.		Email Tracking Experience Event Schema
Source Type	string	_experience > customerJourneyManagement > messageInteraction > subscription > sourceType	Type of the Source of Subscription List.	internal: Internal for AJO Landing Page external: External for Non-AJO Landing Page	Email Tracking Experience Event Schema
Subscription Choice	string	_experience > customerJourneyManagement > messageInteraction > subscription > subscriptionChoice	Subscription Choice for the Subscription List.	yes: Subscribed to Subscription List no: Unsubscribed to Subscription List pending: Subscription Pending unknown: Subscription Unknown	Email Tracking Experience Event Schema
Subscription List ID	string	_experience > customerJourneyManagement > messageInteraction > subscription > subscriptionListID	Unique Identifier for Subscription List.		Email Tracking Experience Event Schema
Link Tags	array	_experience > customerJourneyManagement > messageInteraction > tags	The tags present on this link.		Email Tracking Experience Event Schema
URL Tracking Type	string	_experience > customerJourneyManagement > messageInteraction > trackingType	The tracking type of the URL. It may be `subscription`, or a user-defined category.		Email Tracking Experience Event Schema
Tracker URL ID	string	_experience > customerJourneyManagement > messageInteraction > urlID	Unique Identifier of the URL clicked by the user.		Email Tracking Experience Event Schema
Experience channel	object	_experience > customerJourneyManagement > messageProfile > channel	Experience channel related to the ExperienceEvent.		Email Tracking Experience Event Schema
isSendTimeOptimized	boolean	_experience > customerJourneyManagement > messageProfile > isSendTimeOptimized	True if the message execution is send time optimized.		Email Tracking Experience Event Schema
isTestExecution	boolean	_experience > customerJourneyManagement > messageProfile > isTestExecution	True if the message is sent as Test Execution.		Email Tracking Experience Event Schema
MessageProfile ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileID	A unique id refers to every single message sent as part of a MessageExecution activity.		Email Tracking Experience Event Schema
Content Variant	string	_experience > customerJourneyManagement > messageProfile > variant	A message execution can have multiple variants e.g. Multilingual (translated variants for the same content) or A/B testing (different content to test what works better) but a message delivered to a recipient always contains one of them.		Email Tracking Experience Event Schema
Push Platform	string	_experience > customerJourneyManagement > pushChannelContext > platform	Push provider service, e.g. apns or fcm	apns: Apple Push Notification service fcm: Firebase cloud messaging service	Email Tracking Experience Event Schema
SMS Provider	string	_experience > customerJourneyManagement > smsChannelContext > smsProvider	SMS provider , e.g. sinch or twilio	sinch: Sinch sms provider twilio: Twilio sms provider vibes: Vibes sms Provider	Email Tracking Experience Event Schema
Proposition Action	object	_experience > decisioning > propositionAction	The specific element that was interacted with which caused the proposition event to be triggered.		Email Tracking Experience Event Schema
id	string	_experience > decisioning > propositionAction > id	The customer generated id of the element with which the end-user interacted.		Email Tracking Experience Event Schema
label	string	_experience > decisioning > propositionAction > label	The customer generated display name of the element with which the end-user interacted.		Email Tracking Experience Event Schema
Proposition Event	object	_experience > decisioning > propositionEventType	A record of how the user interacted with the proposition. All propositions recorded on this event will be associated with the same event that is recorded here.		Email Tracking Experience Event Schema
dismiss	integer	_experience > decisioning > propositionEventType > dismiss	User dismissed or rejected the proposition without any other direct interaction.		Email Tracking Experience Event Schema
display	integer	_experience > decisioning > propositionEventType > display	Proposition was displayed to the user.		Email Tracking Experience Event Schema
interact	integer	_experience > decisioning > propositionEventType > interact	User interacted with the proposition, usually in a positive way.		Email Tracking Experience Event Schema
send	integer	_experience > decisioning > propositionEventType > send	Proposition was sent to the client. This does not guarantee the proposition arrived or was displayed to the user.		Email Tracking Experience Event Schema
trigger	integer	_experience > decisioning > propositionEventType > trigger	Proposition was chosen to be displayed by the client SDK. Other factors may prevent it from actually being displayed.		Email Tracking Experience Event Schema
unsubscribe	integer	_experience > decisioning > propositionEventType > unsubscribe	User has requested to not be shown the proposition in the future.		Email Tracking Experience Event Schema
Involved Propositions	array	_experience > decisioning > propositions	An array of decision propositions that contributed to the experience event. The experience event is attributed (at least partially) to those prior decisions/propositions. An individual profile's proposition-response history is maintained with these decision identifiers.		Email Tracking Experience Event Schema
Decision Event Details (deprecated)	object	_experience > decisioning > propositions > items > decisionEventDetails	A snapshot of properties from the decision event when it occured. (deprecated)		Email Tracking Experience Event Schema
Algorithm Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		Email Tracking Experience Event Schema
Experience Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > experienceID	Unique identifier for the proposition's content. Recipients of propositions with the same value will receive the same content experience in the targeted placements. Moreover, propositions with the same value to the same user mean that the content of the propositions has not changed. Propositions with values indicate that the decision selections are different and a different experience resulted from the decision. Note that adding a placement to the decision scope always changes the experience value.		Email Tracking Experience Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionEventDetails > trafficType	The class of algorithm/policy that was used to serve this decision. Contextual indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	Email Tracking Experience Event Schema
Decision Event Identifier (deprecated)	string	_experience > decisioning > propositions > items > decisionEventID	The unique identifier of the decision event that proposed the 'items' (options). For a given decision request and profile identity the output of the decision is a unique event. If a decision is requested again for the same profile and the output are the same options, it is still considered a different proposition with a unique event ID. Multiple propositions can be associated with the same decision event. See https://ns.adobe.com/experience/decisioning/proposition. (deprecated)		Email Tracking Experience Event Schema
Decision Event Scope (deprecated)	string	_experience > decisioning > propositions > items > decisionScope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made. See https://ns.adobe.com/experience/decisioning/scope-details.(deprecated)		Email Tracking Experience Event Schema
Decision Event Scope Details (deprecated)	object	_experience > decisioning > propositions > items > decisionScopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst. (deprecated)		Email Tracking Experience Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		Email Tracking Experience Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		Email Tracking Experience Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		Email Tracking Experience Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		Email Tracking Experience Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > id	A unique, immutable identifier for the decision activity.		Email Tracking Experience Event Schema
Activity Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		Email Tracking Experience Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		Email Tracking Experience Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > decisionScopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		Email Tracking Experience Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		Email Tracking Experience Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		Email Tracking Experience Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > decisionScopeDetails > experience	The experience that was selected when the decision was made.		Email Tracking Experience Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > experience > id	A unique identifier for the decision option.		Email Tracking Experience Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		Email Tracking Experience Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		Email Tracking Experience Event Schema
Event observation	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		Email Tracking Experience Event Schema
Field name	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		Email Tracking Experience Event Schema
Mapping type	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	Email Tracking Experience Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		Email Tracking Experience Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		Email Tracking Experience Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		Email Tracking Experience Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		Email Tracking Experience Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		Email Tracking Experience Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		Email Tracking Experience Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		Email Tracking Experience Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > id	A unique identifier for the decision placement.		Email Tracking Experience Event Schema
Placement Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		Email Tracking Experience Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > decisionScopeDetails > strategies	The steps that were executed when the decision was made.		Email Tracking Experience Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		Email Tracking Experience Event Schema
Execution Step	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter	Email Tracking Experience Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		Email Tracking Experience Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	Email Tracking Experience Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		Email Tracking Experience Event Schema
Decision Proposition Identifier	string	_experience > decisioning > propositions > items > id	The unique identifier of the proposition that originally contained the decision options that are being acted upon (see the corresponding 'items' field in this object). When this identifier is present, direct attribution is given to a unique proposition. If the identifier is missing, the action for the items could not be assiciated with a unique proposition.		Email Tracking Experience Event Schema
Selected Options	array	_experience > decisioning > propositions > items > items	One or more of the previously proposed options that this experience event is related to. Those items were returned as output of the decision for a requested scope and are now part of an interaction. For instance, if the decision returned five proposed videos to watch and the user selected two in a "Save For Later" interaction, then this experience event could record the user's reaction with an event type "custom.savedToWatchLater" and list the two selected videos in the 'items' array.		Email Tracking Experience Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsProfile > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Email Tracking Experience Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsTotal > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Email Tracking Experience Event Schema
Decision Option ETag	string	_experience > decisioning > propositions > items > items > items > _repo > etag	The revision that the decision option object was at when the snapshot was taken.		Email Tracking Experience Event Schema
Decision Option Characteristics	object	_experience > decisioning > propositions > items > items > items > characteristics	Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.		Email Tracking Experience Event Schema
Decision Option Identifier	string	_experience > decisioning > propositions > items > items > items > id	A unique identifier for the decision option.		Email Tracking Experience Event Schema
Decision Option Name	string	_experience > decisioning > propositions > items > items > items > name	Option name. The name is displayed in various user interfaces.		Email Tracking Experience Event Schema
Option Content	object	_experience > decisioning > propositions > items > items > items > optionContent	Additional properties or attributes related to offer content		Email Tracking Experience Event Schema
Content Component Type	string	_experience > decisioning > propositions > items > items > items > optionContent > _type	Content Component Type. An enumerated set of URIs where each value maps to a type given to the content component. Some consumers of the content representations are expecting the @type value to be a reference to schema that describes additional properties of the content component.		Email Tracking Experience Event Schema
Format	string	_experience > decisioning > propositions > items > items > items > optionContent > _dc > format	The physical or digital manifestation of the resource. Typically, Format should include the media-type of the resource. Format may be used to determine the software, hardware or other equipment needed to display or operate the resource. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of [Internet Media Types](http://www.iana.org/ assignments/media-types/) defining computer media formats).		Email Tracking Experience Event Schema
Language	array	_experience > decisioning > propositions > items > items > items > optionContent > _dc > language	The language or languages of the resource. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		Email Tracking Experience Event Schema
Decision Option Score	number	_experience > decisioning > propositions > items > items > items > score	Calcuated value for that option in the context of a single scope. The value is only available if a score was calculated.		Email Tracking Experience Event Schema
Decision Option Tags	array	_experience > decisioning > propositions > items > items > items > tags	The set of tags associated with this option. The tags are used indicate catetoegies (dimensions) that the option belonged to at the time the proposition was made.		Email Tracking Experience Event Schema
Decision Scope	string	_experience > decisioning > propositions > items > scope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made.		Email Tracking Experience Event Schema
Decision Scope Snapshot	object	_experience > decisioning > propositions > items > scopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst.		Email Tracking Experience Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		Email Tracking Experience Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > scopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		Email Tracking Experience Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		Email Tracking Experience Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > scopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		Email Tracking Experience Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > scopeDetails > activity > id	A unique, immutable identifier for the decision activity.		Email Tracking Experience Event Schema
Activity Name	string	_experience > decisioning > propositions > items > scopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		Email Tracking Experience Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		Email Tracking Experience Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > scopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		Email Tracking Experience Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > scopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		Email Tracking Experience Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > scopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		Email Tracking Experience Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > scopeDetails > experience	The experience that was selected when the decision was made.		Email Tracking Experience Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > scopeDetails > experience > id	A unique identifier for the decision option.		Email Tracking Experience Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > scopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		Email Tracking Experience Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		Email Tracking Experience Event Schema
Event observation	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		Email Tracking Experience Event Schema
Field name	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		Email Tracking Experience Event Schema
Mapping type	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	Email Tracking Experience Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		Email Tracking Experience Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		Email Tracking Experience Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		Email Tracking Experience Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		Email Tracking Experience Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		Email Tracking Experience Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > scopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		Email Tracking Experience Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		Email Tracking Experience Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > id	A unique identifier for the decision placement.		Email Tracking Experience Event Schema
Placement Name	string	_experience > decisioning > propositions > items > scopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		Email Tracking Experience Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > scopeDetails > strategies	The steps that were executed when the decision was made.		Email Tracking Experience Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		Email Tracking Experience Event Schema
Execution Step	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter	Email Tracking Experience Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		Email Tracking Experience Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	Email Tracking Experience Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		Email Tracking Experience Event Schema
ExperienceEvent merge ID	string	eventMergeId	An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.		Email Tracking Experience Event Schema
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product (Cart) Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content location.entry: Location entry location.exit: Location exit	Email Tracking Experience Event Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		Email Tracking Experience Event Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		Email Tracking Experience Event Schema
Produced By	string	producedBy	Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.	self: Self system: System salesRef: Sales Representative customerRep: Customer Representative	Email Tracking Experience Event Schema
Timestamp	string	timestamp	The time when an event or observation occurred.		Email Tracking Experience Event Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		Push Tracking Experience Event Schema
Address	string	_experience > customerJourneyManagement > emailChannelContext > address	The technical address, for example, 'name@domain.com' as commonly defined in RFC2822 and subsequent standards.		Push Tracking Experience Event Schema
Email Namespace	string	_experience > customerJourneyManagement > emailChannelContext > namespace	Email namespace associated with the email address in the consent preferences in the Profile, e.g. email or Email		Push Tracking Experience Event Schema
IP Address	string	_experience > customerJourneyManagement > emailChannelContext > outboundIP	Outbound IP address of the customer used to deliver the message.		Push Tracking Experience Event Schema
AJO Campaign ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignID	Unique ID of the AJO Campaign that triggered this message execution.		Push Tracking Experience Event Schema
AJO Campaign Version ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignVersionID	Version ID of the AJO Campaign that triggered this message execution.		Push Tracking Experience Event Schema
Batch Instance ID	string	_experience > customerJourneyManagement > messageExecution > batchInstanceID	GUID created at invocation of each new batch instance for a scheduled Journey or Campaign Action. E.g: If a scheduled Journey or Campaign Action runs at 8.00am and 10.00am, there will be two separate different batchInstanceID’s.		Push Tracking Experience Event Schema
Campaign Action ID	string	_experience > customerJourneyManagement > messageExecution > campaignActionID	Action ID of the Campaign that triggered this message execution.		Push Tracking Experience Event Schema
Campaign ID	string	_experience > customerJourneyManagement > messageExecution > campaignID	Unique ID of the Campaign that triggered this message execution.		Push Tracking Experience Event Schema
Campaign Version ID	string	_experience > customerJourneyManagement > messageExecution > campaignVersionID	Version ID of the Campaign that triggered this message execution.		Push Tracking Experience Event Schema
Journey Action ID	string	_experience > customerJourneyManagement > messageExecution > journeyActionID	Journey Action ID, for which MessageExecution is triggered.		Push Tracking Experience Event Schema
JourneyVersion ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionID	JourneyVersion Id triggerieng the MessageExecution.		Push Tracking Experience Event Schema
JourneyVersion Instance ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionInstanceID	Identifier of the journey version instance, specific to one individual (uuid).		Push Tracking Experience Event Schema
Journey Version Node ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionNodeID	Identifier of the journey version node, triggering the Message Execution.		Push Tracking Experience Event Schema
MessageExecution ID	string	_experience > customerJourneyManagement > messageExecution > messageExecutionID	The CJM activity originating this message.		Push Tracking Experience Event Schema
Message ID	string	_experience > customerJourneyManagement > messageExecution > messageID	Unique ID representing a non-personalized message sent to the end user.		Push Tracking Experience Event Schema
Message Publication ID	string	_experience > customerJourneyManagement > messageExecution > messagePublicationID	The Publication ID of parent Message ID of a MessageExecution originating this message.		Push Tracking Experience Event Schema
Message Type	string	_experience > customerJourneyManagement > messageExecution > messageType	Message Type, whether it's marketing or transactional message	marketing: Marketing transactional: Transactional	Push Tracking Experience Event Schema
Experience channel	object	_experience > customerJourneyManagement > messageProfile > channel	Experience channel related to the ExperienceEvent.		Push Tracking Experience Event Schema
isSendTimeOptimized	boolean	_experience > customerJourneyManagement > messageProfile > isSendTimeOptimized	True if the message execution is send time optimized.		Push Tracking Experience Event Schema
isTestExecution	boolean	_experience > customerJourneyManagement > messageProfile > isTestExecution	True if the message is sent as Test Execution.		Push Tracking Experience Event Schema
MessageProfile ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileID	A unique id refers to every single message sent as part of a MessageExecution activity.		Push Tracking Experience Event Schema
Content Variant	string	_experience > customerJourneyManagement > messageProfile > variant	A message execution can have multiple variants e.g. Multilingual (translated variants for the same content) or A/B testing (different content to test what works better) but a message delivered to a recipient always contains one of them.		Push Tracking Experience Event Schema
Push Platform	string	_experience > customerJourneyManagement > pushChannelContext > platform	Push provider service, e.g. apns or fcm	apns: Apple Push Notification service fcm: Firebase cloud messaging service	Push Tracking Experience Event Schema
SMS Provider	string	_experience > customerJourneyManagement > smsChannelContext > smsProvider	SMS provider , e.g. sinch or twilio	sinch: Sinch sms provider twilio: Twilio sms provider vibes: Vibes sms Provider	Push Tracking Experience Event Schema
Proposition Action	object	_experience > decisioning > propositionAction	The specific element that was interacted with which caused the proposition event to be triggered.		Push Tracking Experience Event Schema
id	string	_experience > decisioning > propositionAction > id	The customer generated id of the element with which the end-user interacted.		Push Tracking Experience Event Schema
label	string	_experience > decisioning > propositionAction > label	The customer generated display name of the element with which the end-user interacted.		Push Tracking Experience Event Schema
Proposition Event	object	_experience > decisioning > propositionEventType	A record of how the user interacted with the proposition. All propositions recorded on this event will be associated with the same event that is recorded here.		Push Tracking Experience Event Schema
dismiss	integer	_experience > decisioning > propositionEventType > dismiss	User dismissed or rejected the proposition without any other direct interaction.		Push Tracking Experience Event Schema
display	integer	_experience > decisioning > propositionEventType > display	Proposition was displayed to the user.		Push Tracking Experience Event Schema
interact	integer	_experience > decisioning > propositionEventType > interact	User interacted with the proposition, usually in a positive way.		Push Tracking Experience Event Schema
send	integer	_experience > decisioning > propositionEventType > send	Proposition was sent to the client. This does not guarantee the proposition arrived or was displayed to the user.		Push Tracking Experience Event Schema
trigger	integer	_experience > decisioning > propositionEventType > trigger	Proposition was chosen to be displayed by the client SDK. Other factors may prevent it from actually being displayed.		Push Tracking Experience Event Schema
unsubscribe	integer	_experience > decisioning > propositionEventType > unsubscribe	User has requested to not be shown the proposition in the future.		Push Tracking Experience Event Schema
Involved Propositions	array	_experience > decisioning > propositions	An array of decision propositions that contributed to the experience event. The experience event is attributed (at least partially) to those prior decisions/propositions. An individual profile's proposition-response history is maintained with these decision identifiers.		Push Tracking Experience Event Schema
Decision Event Details (deprecated)	object	_experience > decisioning > propositions > items > decisionEventDetails	A snapshot of properties from the decision event when it occured. (deprecated)		Push Tracking Experience Event Schema
Algorithm Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		Push Tracking Experience Event Schema
Experience Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > experienceID	Unique identifier for the proposition's content. Recipients of propositions with the same value will receive the same content experience in the targeted placements. Moreover, propositions with the same value to the same user mean that the content of the propositions has not changed. Propositions with values indicate that the decision selections are different and a different experience resulted from the decision. Note that adding a placement to the decision scope always changes the experience value.		Push Tracking Experience Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionEventDetails > trafficType	The class of algorithm/policy that was used to serve this decision. Contextual indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	Push Tracking Experience Event Schema
Decision Event Identifier (deprecated)	string	_experience > decisioning > propositions > items > decisionEventID	The unique identifier of the decision event that proposed the 'items' (options). For a given decision request and profile identity the output of the decision is a unique event. If a decision is requested again for the same profile and the output are the same options, it is still considered a different proposition with a unique event ID. Multiple propositions can be associated with the same decision event. See https://ns.adobe.com/experience/decisioning/proposition. (deprecated)		Push Tracking Experience Event Schema
Decision Event Scope (deprecated)	string	_experience > decisioning > propositions > items > decisionScope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made. See https://ns.adobe.com/experience/decisioning/scope-details.(deprecated)		Push Tracking Experience Event Schema
Decision Event Scope Details (deprecated)	object	_experience > decisioning > propositions > items > decisionScopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst. (deprecated)		Push Tracking Experience Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		Push Tracking Experience Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		Push Tracking Experience Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		Push Tracking Experience Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		Push Tracking Experience Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > id	A unique, immutable identifier for the decision activity.		Push Tracking Experience Event Schema
Activity Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		Push Tracking Experience Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		Push Tracking Experience Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > decisionScopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		Push Tracking Experience Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		Push Tracking Experience Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		Push Tracking Experience Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > decisionScopeDetails > experience	The experience that was selected when the decision was made.		Push Tracking Experience Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > experience > id	A unique identifier for the decision option.		Push Tracking Experience Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		Push Tracking Experience Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		Push Tracking Experience Event Schema
Event observation	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		Push Tracking Experience Event Schema
Field name	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		Push Tracking Experience Event Schema
Mapping type	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	Push Tracking Experience Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		Push Tracking Experience Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		Push Tracking Experience Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		Push Tracking Experience Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		Push Tracking Experience Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		Push Tracking Experience Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		Push Tracking Experience Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		Push Tracking Experience Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > id	A unique identifier for the decision placement.		Push Tracking Experience Event Schema
Placement Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		Push Tracking Experience Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > decisionScopeDetails > strategies	The steps that were executed when the decision was made.		Push Tracking Experience Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		Push Tracking Experience Event Schema
Execution Step	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter	Push Tracking Experience Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		Push Tracking Experience Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	Push Tracking Experience Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		Push Tracking Experience Event Schema
Decision Proposition Identifier	string	_experience > decisioning > propositions > items > id	The unique identifier of the proposition that originally contained the decision options that are being acted upon (see the corresponding 'items' field in this object). When this identifier is present, direct attribution is given to a unique proposition. If the identifier is missing, the action for the items could not be assiciated with a unique proposition.		Push Tracking Experience Event Schema
Selected Options	array	_experience > decisioning > propositions > items > items	One or more of the previously proposed options that this experience event is related to. Those items were returned as output of the decision for a requested scope and are now part of an interaction. For instance, if the decision returned five proposed videos to watch and the user selected two in a "Save For Later" interaction, then this experience event could record the user's reaction with an event type "custom.savedToWatchLater" and list the two selected videos in the 'items' array.		Push Tracking Experience Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsProfile > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Push Tracking Experience Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsTotal > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Push Tracking Experience Event Schema
Decision Option ETag	string	_experience > decisioning > propositions > items > items > items > _repo > etag	The revision that the decision option object was at when the snapshot was taken.		Push Tracking Experience Event Schema
Decision Option Characteristics	object	_experience > decisioning > propositions > items > items > items > characteristics	Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.		Push Tracking Experience Event Schema
Decision Option Identifier	string	_experience > decisioning > propositions > items > items > items > id	A unique identifier for the decision option.		Push Tracking Experience Event Schema
Decision Option Name	string	_experience > decisioning > propositions > items > items > items > name	Option name. The name is displayed in various user interfaces.		Push Tracking Experience Event Schema
Option Content	object	_experience > decisioning > propositions > items > items > items > optionContent	Additional properties or attributes related to offer content		Push Tracking Experience Event Schema
Content Component Type	string	_experience > decisioning > propositions > items > items > items > optionContent > _type	Content Component Type. An enumerated set of URIs where each value maps to a type given to the content component. Some consumers of the content representations are expecting the @type value to be a reference to schema that describes additional properties of the content component.		Push Tracking Experience Event Schema
Format	string	_experience > decisioning > propositions > items > items > items > optionContent > _dc > format	The physical or digital manifestation of the resource. Typically, Format should include the media-type of the resource. Format may be used to determine the software, hardware or other equipment needed to display or operate the resource. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of [Internet Media Types](http://www.iana.org/ assignments/media-types/) defining computer media formats).		Push Tracking Experience Event Schema
Language	array	_experience > decisioning > propositions > items > items > items > optionContent > _dc > language	The language or languages of the resource. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		Push Tracking Experience Event Schema
Decision Option Score	number	_experience > decisioning > propositions > items > items > items > score	Calcuated value for that option in the context of a single scope. The value is only available if a score was calculated.		Push Tracking Experience Event Schema
Decision Option Tags	array	_experience > decisioning > propositions > items > items > items > tags	The set of tags associated with this option. The tags are used indicate catetoegies (dimensions) that the option belonged to at the time the proposition was made.		Push Tracking Experience Event Schema
Decision Scope	string	_experience > decisioning > propositions > items > scope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made.		Push Tracking Experience Event Schema
Decision Scope Snapshot	object	_experience > decisioning > propositions > items > scopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst.		Push Tracking Experience Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		Push Tracking Experience Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > scopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		Push Tracking Experience Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		Push Tracking Experience Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > scopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		Push Tracking Experience Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > scopeDetails > activity > id	A unique, immutable identifier for the decision activity.		Push Tracking Experience Event Schema
Activity Name	string	_experience > decisioning > propositions > items > scopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		Push Tracking Experience Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		Push Tracking Experience Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > scopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		Push Tracking Experience Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > scopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		Push Tracking Experience Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > scopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		Push Tracking Experience Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > scopeDetails > experience	The experience that was selected when the decision was made.		Push Tracking Experience Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > scopeDetails > experience > id	A unique identifier for the decision option.		Push Tracking Experience Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > scopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		Push Tracking Experience Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		Push Tracking Experience Event Schema
Event observation	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		Push Tracking Experience Event Schema
Field name	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		Push Tracking Experience Event Schema
Mapping type	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	Push Tracking Experience Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		Push Tracking Experience Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		Push Tracking Experience Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		Push Tracking Experience Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		Push Tracking Experience Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		Push Tracking Experience Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > scopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		Push Tracking Experience Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		Push Tracking Experience Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > id	A unique identifier for the decision placement.		Push Tracking Experience Event Schema
Placement Name	string	_experience > decisioning > propositions > items > scopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		Push Tracking Experience Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > scopeDetails > strategies	The steps that were executed when the decision was made.		Push Tracking Experience Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		Push Tracking Experience Event Schema
Execution Step	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter	Push Tracking Experience Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		Push Tracking Experience Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	Push Tracking Experience Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		Push Tracking Experience Event Schema
Application	object	application	This fieldgroup is used to capture application information related to an ExperienceEvent, including the name of the application, app version, installs, launches, crashes, and closures. It could be either the application targeted by the event like the send of a push notification or the application originating the event such as a click, or a login.		Push Tracking Experience Event Schema
Unique Identifier	string	application > applicationCloses > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Push Tracking Experience Event Schema
Close Type	string	application > closeType	Type of application close, sent on application isClose. Type is 'close' on graceful termination of an application, or 'unknown' when application termination source is unknown.	close: Close unknown: Unknown	Push Tracking Experience Event Schema
Unique Identifier	string	application > crashes > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Push Tracking Experience Event Schema
Unique Identifier	string	application > featureUsages > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Push Tracking Experience Event Schema
Unique Identifier	string	application > firstLaunches > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Push Tracking Experience Event Schema
Application Identifier	string	application > id	Identifier of the application.		Push Tracking Experience Event Schema
Unique Identifier	string	application > installs > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Push Tracking Experience Event Schema
Is Close	boolean	application > isClose	Close of an application.		Push Tracking Experience Event Schema
Is Install	boolean	application > isInstall	Install of an application.		Push Tracking Experience Event Schema
Is Launch	boolean	application > isLaunch	Launch of an application.		Push Tracking Experience Event Schema
Is Upgrade	boolean	application > isUpgrade	Upgrade of an application.		Push Tracking Experience Event Schema
Unique Identifier	string	application > launches > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Push Tracking Experience Event Schema
Name	string	application > name	Name of the application.		Push Tracking Experience Event Schema
Session Length	integer	application > sessionLength	Length of the application session in seconds. Usually referred as the time the application was in foreground.		Push Tracking Experience Event Schema
Unique Identifier	string	application > upgrades > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Push Tracking Experience Event Schema
User Perspective	string	application > userPerspective	The perspective/physical relationship between the user and the app/brand at the time the event happened. The most common are the app being in the foreground with the user directly interacting with it vs the app being in the background and still generating events. Detached means the event was related to the app but didn't come directly from the app like the sending of an email or push notification from an external system. Understanding the perspective of the user in relation to the app helps with accuratly generating sessions as the majority of the time you will not want to include background and detached events as part of an active session.	foreground: Foreground background: Background detached: Detached	Push Tracking Experience Event Schema
Version	string	application > version	Version of the application.		Push Tracking Experience Event Schema
Device	object	device	An identified device, application or device browser instance that is trackable across sessions, normally by cookies.		Push Tracking Experience Event Schema
Color depth	integer	device > colorDepth	The number of colors the display is able to represent.		Push Tracking Experience Event Schema
Background Push Enabled Flag	boolean	device > isBackgroundPushEnabled	For devices like mobile , this tracks the system background push enabled permision status.		Push Tracking Experience Event Schema
Location Enabled Flag	boolean	device > isLocationEnabled	Indicates whether or not the device has location services enabled.		Push Tracking Experience Event Schema
Push Opt In Flag	boolean	device > isPushOptIn	Indicates whether or not the device opted-in to receive push notifications.		Push Tracking Experience Event Schema
Location Permission	string	device > locationPermission	Tracks the device location permision attribute setting.	SYSTEM_LOCATION_DISABLED: System Location Disabled NOT_ALLOWED: Not Allowed ALWAYS_ALLOWED: Always Allowed FOREGROUND_ALLOWED: Foreground Allowed UNPROMPTED: Unprompted	Push Tracking Experience Event Schema
Manufacturer	string	device > manufacturer	The name of the organization who owns the design and creation of the device, for example, 'Apple' is the manufacturer of the iPhone.		Push Tracking Experience Event Schema
Model	string	device > model	The name of the model for the device. This is the common, human-readable, or marketing name for the device. For example, the 'iPhone 6S' is a particular model of mobile phone.		Push Tracking Experience Event Schema
Model number	string	device > modelNumber	The unique model number designation assigned by the manufacturer for this device. Model numbers are not versions, but unique identifiers that identify a particular model configuration. While the model for a particular phone might be 'iPhone 6S' the model number would be 'A1633', or 'A1634' based on configuration at the time of sale.		Push Tracking Experience Event Schema
Screen height	integer	device > screenHeight	The number of vertical pixels of the device's active display in the default orientation.		Push Tracking Experience Event Schema
Screen orientation	string	device > screenOrientation	The current screen orientation such as "portrait" or "landscape".	portrait: Portrait landscape: Landscape	Push Tracking Experience Event Schema
Screen width	integer	device > screenWidth	The number of horizontal pixels of the device's active display in the default orientation.		Push Tracking Experience Event Schema
Type	string	device > type	Type of device being tracked.	mobile: Mobile tablet: Tablet desktop: Desktop ereader: E-reader gaming: Gaming console television: Television settop: Set-top box mediaplayer: Media player computers: Computers tv screens: TV screens	Push Tracking Experience Event Schema
Type identifier	string	device > typeID	An identifier for the device. This may be an identifier from 'DeviceAtlas' or another service that identifies the hardware that is being used.		Push Tracking Experience Event Schema
Type identifier service	string	device > typeIDService	The namespace of the service that is used to identify the device type.	https://ns.adobe.com/xdm/external/deviceatlas: DeviceAtlas https://ns.adobe.com/xdm/external/adobecampaign: �۶���Ƶ Campaign	Push Tracking Experience Event Schema
Environment	object	environment	Information about the surrounding situation the event observation occurred in, specifically detailing transitory information such as the network or software versions.		Push Tracking Experience Event Schema
Language	string	environment > _dc > language	The language of the environment to represent the user's linguistic, geographical, or cultural preferences for data presentation. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		Push Tracking Experience Event Schema
Internet service provider	string	environment > ISP	The name of the user's internet service provider.		Push Tracking Experience Event Schema
Browser details	object	environment > browserDetails	The browser specific details such as browser name, version, javascript version, user agent string, and accept language.		Push Tracking Experience Event Schema
Accept language	string	environment > browserDetails > acceptLanguage	An IETF language tag (RFC 5646).		Push Tracking Experience Event Schema
Allows cookies	boolean	environment > browserDetails > cookiesEnabled	The current user agent settings allow for the writing of cookies.'		Push Tracking Experience Event Schema
Java enabled	boolean	environment > browserDetails > javaEnabled	If Java was enabled in the device this observation was made from.		Push Tracking Experience Event Schema
JavaScript enabled	boolean	environment > browserDetails > javaScriptEnabled	If JavaScript was enabled in the device this observation was made from.		Push Tracking Experience Event Schema
JavaScript version	string	environment > browserDetails > javaScriptVersion	The version of JavaScript supported during the observation.		Push Tracking Experience Event Schema
Java version	string	environment > browserDetails > javaVersion	The version of Java supported during the observation.		Push Tracking Experience Event Schema
Name	string	environment > browserDetails > name	The application or browser name.		Push Tracking Experience Event Schema
Quicktime version	string	environment > browserDetails > quicktimeVersion	The version of Apple Quicktime supported during the observation.		Push Tracking Experience Event Schema
Allows third-party cookies	boolean	environment > browserDetails > thirdPartyCookiesEnabled	If third-party cookies were enabled when this observation was made.		Push Tracking Experience Event Schema
User agent	string	environment > browserDetails > userAgent	The HTTP user-agent string from the client request.		Push Tracking Experience Event Schema
Platform architecture	string	environment > browserDetails > userAgentClientHints > architecture	The user agent's underlying CPU architecture (e.g., ARM, or x86).		Push Tracking Experience Event Schema
Platform bitness	string	environment > browserDetails > userAgentClientHints > bitness	The user agent's underlying CPU architecture bitness (e.g., 32 or 64).		Push Tracking Experience Event Schema
Brand	string	environment > browserDetails > userAgentClientHints > brands > items > brand	The user-agent's commercial name (e.g., cURL, Edge).		Push Tracking Experience Event Schema
Significant version	string	environment > browserDetails > userAgentClientHints > brands > items > version	The marketing version which includes distinguishable web-exposed features (e.g., 72, 3, or 12.1), corresponding to the user-agent.		Push Tracking Experience Event Schema
Mobileness	boolean	environment > browserDetails > userAgentClientHints > mobile	A boolean indicating if the user agent's device is a mobile device.		Push Tracking Experience Event Schema
Model	string	environment > browserDetails > userAgentClientHints > model	The user agent's device model (e.g., Pixel 2 XL).		Push Tracking Experience Event Schema
Platform	string	environment > browserDetails > userAgentClientHints > platform	The user agent's operating system's commercial name.		Push Tracking Experience Event Schema
Platform version	string	environment > browserDetails > userAgentClientHints > platformVersion	The user agent's operating system's version (e.g., NT 6.0, 15, or 17G).		Push Tracking Experience Event Schema
WoW64-ness	boolean	environment > browserDetails > userAgentClientHints > wow64	A boolean indicating if the user agent's binary is running in 32-bit mode on 64-bit Windows.		Push Tracking Experience Event Schema
Vendor	string	environment > browserDetails > vendor	The application or browser vendor.		Push Tracking Experience Event Schema
Version	string	environment > browserDetails > version	The application or browser version.		Push Tracking Experience Event Schema
Viewport height	integer	environment > browserDetails > viewportHeight	The vertical size in pixels of the window the experience was displayed inside. For a web view event, the browser viewport height.		Push Tracking Experience Event Schema
Viewport width	integer	environment > browserDetails > viewportWidth	The horizontal size in pixels of the window the experience was displayed inside. For a web view event, the browser viewport width.		Push Tracking Experience Event Schema
Mobile network carrier	string	environment > carrier	A mobile network carrier or MNO, also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier, is a provider of services wireless communications that owns or controls all the elements necessary to sell and deliver services to an end user.		Push Tracking Experience Event Schema
Color depth	integer	environment > colorDepth	The number of bits used for each color component of a single pixel.		Push Tracking Experience Event Schema
Connection type	string	environment > connectionType	Internet connection type.	dialup: Dial-up isdn: ISDN bisdn: BISDN dsl: DSL cable: Cable wireless_wifi: Wireless wifi mobile: Mobile mobile_edge: Mobile Edge mobile_gprs: Mobile GPRS mobile_2g: Mobile 2G mobile_3g: Mobile 3G mobile_lte: Mobile LTE t1: T1 t3: T3 oc3: OC3 lan: LAN modem: Modem	Push Tracking Experience Event Schema
Domain	string	environment > domain	The domain of the users ISP.		Push Tracking Experience Event Schema
Duration	integer	environment > duration	The number of milliseconds that the user was on the screen.		Push Tracking Experience Event Schema
IPv4	string	environment > ipV4	The numerical label assigned to a device participating in a computer network that uses the Internet Protocol for communication.		Push Tracking Experience Event Schema
IPv6	string	environment > ipV6	The numerical label assigned to a device participating in a computer network that uses the Internet Protocol for communication.		Push Tracking Experience Event Schema
Operating system	string	environment > operatingSystem	The name of the operating system used when the observation was made. The attribute should not contain any version information such as '10.5.3', but instead contain 'edition' designations such as 'Ultimate' or 'Professional'.		Push Tracking Experience Event Schema
Operating system vendor	string	environment > operatingSystemVendor	The name of the operating system vendor used when the observation was made.		Push Tracking Experience Event Schema
Operating system version	string	environment > operatingSystemVersion	The full version identifier for the operating system used when the observation was made. Versions are generally numerically composed but may be in a vendor defined format.		Push Tracking Experience Event Schema
Previous Screen	string	environment > previousScreen	The frinedly name assigned to the screen the user was on prior to the viewedScreen.		Push Tracking Experience Event Schema
Type	string	environment > type	The type of the application environment.	browser: Browser application: Application iot: Internet of things external: External system widget: Application extension	Push Tracking Experience Event Schema
Viewed Screen	string	environment > viewedScreen	The friendly name assigned to the screen that the user was on.		Push Tracking Experience Event Schema
Viewport height	integer	environment > viewportHeight	The vertical size in pixels of the window the experience was displayed inside. For a web view event, the browser viewport height.		Push Tracking Experience Event Schema
Viewport width	integer	environment > viewportWidth	The horizontal size in pixels of the window the experience was displayed inside. For a web view event, the browser viewport width.		Push Tracking Experience Event Schema
ExperienceEvent merge ID	string	eventMergeId	An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.		Push Tracking Experience Event Schema
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product (Cart) Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content location.entry: Location entry location.exit: Location exit	Push Tracking Experience Event Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		Push Tracking Experience Event Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		Push Tracking Experience Event Schema
Inapp Message Interaction Tracking Details	object	inappMessageTracking	Describes interaction with an inapp message.		Push Tracking Experience Event Schema
Custom Action	string	inappMessageTracking > action	Identifier for custom action that the user triggered while interacting with the inapp message.		Push Tracking Experience Event Schema
Place context	object	placeContext	The transient circumstances related to the observation. Examples include locale specific information such as weather, local time, traffic, day of the week, workday vs. holiday, and working hours.		Push Tracking Experience Event Schema
POI interaction	object	placeContext > POIinteraction	The point of interest (POI) interaction details.		Push Tracking Experience Event Schema
POI detail	object	placeContext > POIinteraction > POIDetail	Detail of the POI that cause the event.		Push Tracking Experience Event Schema
POI identity	string	placeContext > POIinteraction > POIDetail > POIID	The unique identifier of the POI.		Push Tracking Experience Event Schema
Beacon interaction details	object	placeContext > POIinteraction > POIDetail > beaconInteractionDetails	Beacon details active for the POI interaction.		Push Tracking Experience Event Schema
Beacon major	number	placeContext > POIinteraction > POIDetail > beaconInteractionDetails > beaconMajor	Major values identify and distinguish a group and unsigned integer values between 1 and 65,535.		Push Tracking Experience Event Schema
Beacon Minor	number	placeContext > POIinteraction > POIDetail > beaconInteractionDetails > beaconMinor	Minor values identify and distinguish an individual and unsigned integer values between 1 and 65,535.		Push Tracking Experience Event Schema
Proximity to beacon	string	placeContext > POIinteraction > POIDetail > beaconInteractionDetails > proximity	Estimated distance from the beacon.	immediate: Within a few centimeter. near: Within a couple of meters. far: Greater than 10 meters away. unknown: Not able to ascertain distance, signal likely very weak.	Push Tracking Experience Event Schema
Proximity UUID	string	placeContext > POIinteraction > POIDetail > beaconInteractionDetails > proximityUUID	A proximity UUID (Universally Unique IDentifier) is a special type of identifier used to distinguish beacons in your network from all other beacons in networks outside your control. The proximity UUID is configured into a beacon, to be transmitted to mobile devices in range to identify an organizations beacons.		Push Tracking Experience Event Schema
POI category	string	placeContext > POIinteraction > POIDetail > category	General category assigned for organizing the POIs by the administrator of POI definitions.		Push Tracking Experience Event Schema
Distance to POI center	number	placeContext > POIinteraction > POIDetail > distanceToPOICenter	Estimated distance from the POI center in meters.		Push Tracking Experience Event Schema
Geo interaction details	object	placeContext > POIinteraction > POIDetail > geoInteractionDetails	Geo details active for the POI interaction.		Push Tracking Experience Event Schema
Geo device accuracy	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > deviceGeoAccuracy	The accuracy of the geo measuring device or mechanism, measured in meters.		Push Tracking Experience Event Schema
Distance to center	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > distanceToCenter	Distance to center of geo in, case of a geo circle, measured in meters.		Push Tracking Experience Event Schema
Geo shape	object	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape	Geo shape of the geo being interacted with.		Push Tracking Experience Event Schema
Shape ID	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _id	The unique identifier of the shape.		Push Tracking Experience Event Schema
Box	array	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > box	The area enclosed by the rectangle formed by two coordinates. The first coordinate is the lower corner and the second coordinate is the upper corner of a rectangle.		Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > box > items > _id	The unique identifier of the coordinates.		Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > description	A description of what the coordinates identify.		Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Push Tracking Experience Event Schema
Latitude	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > latitude	The signed vertical coordinate of a geographic point.		Push Tracking Experience Event Schema
Longitude	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > longitude	The signed horizontal coordinate of a geographic point.		Push Tracking Experience Event Schema
Circle	object	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle	A circular region with a specific radius centered on a geographic coordinate.		Push Tracking Experience Event Schema
Identifier	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _id	The unique identifier of the circle.		Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _id	The unique identifier of the coordinates.		Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > description	A description of what the coordinates identify.		Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Push Tracking Experience Event Schema
Latitude	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > latitude	The signed vertical coordinate of a geographic point.		Push Tracking Experience Event Schema
Longitude	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > longitude	The signed horizontal coordinate of a geographic point.		Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > description	A description of what the circle contains.		Push Tracking Experience Event Schema
Radius	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > radius	The length of the radius of the circle. This value conforms to the WGS84 datum and is measured in meters.		Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > description	A description of what the shape is defining.		Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > elevation	The specific or minimum elevation of the shape. This value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters. In combination with `ceiling`, this property can be used to express a three-dimensional bounding box for a location.		Push Tracking Experience Event Schema
Polygon	array	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > polygon	A series of four or more coordinates where the first and final coordinates are identical. In schema.org, this is a plain text. In XDM, it is a structured array instead.		Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _id	The unique identifier of the coordinates.		Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > description	A description of what the coordinates identify.		Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Push Tracking Experience Event Schema
Latitude	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > latitude	The signed vertical coordinate of a geographic point.		Push Tracking Experience Event Schema
Longitude	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > longitude	The signed horizontal coordinate of a geographic point.		Push Tracking Experience Event Schema
Ceiling	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > ceiling	The maximum elevation of the shape. Only valid when used in combination with `elevation`. This value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters. This value is not part of the schema.org spec. In combination with `elevation`, this property can be used to express a three-dimensional bounding box for a location.		Push Tracking Experience Event Schema
Locating type	string	placeContext > POIinteraction > POIDetail > locatingType	Mechanism used to determine location.	beacon: Hardware beacon gps: Device GPS ip: IP to geo lookup ip+wifi: IP with wifi lookup wifi-triangulation: Wifi triangulation	Push Tracking Experience Event Schema
POI metadata	object	placeContext > POIinteraction > POIDetail > metadata	metadata assigned to the POI by the administrator of the POI definitions.		Push Tracking Experience Event Schema
Keyed List	array	placeContext > POIinteraction > POIDetail > metadata > list	List of keyed values.		Push Tracking Experience Event Schema
Key	string	placeContext > POIinteraction > POIDetail > metadata > list > items > key	Key		Push Tracking Experience Event Schema
Value	string	placeContext > POIinteraction > POIDetail > metadata > list > items > value	Value		Push Tracking Experience Event Schema
POI name	string	placeContext > POIinteraction > POIDetail > name	The name given to the POI.		Push Tracking Experience Event Schema
POI Identity	string	placeContext > POIinteraction > POIDetail > poiID	The unique identifier of the POI.		Push Tracking Experience Event Schema
POI type	string	placeContext > POIinteraction > POIDetail > type	The general type of the POI using a typing schema selected by the administrator of the POI definitions.		Push Tracking Experience Event Schema
POI detail	object	placeContext > POIinteraction > poiDetail	Detail of the POI that cause the event.		Push Tracking Experience Event Schema
POI identity	string	placeContext > POIinteraction > poiDetail > POIID	The unique identifier of the POI.		Push Tracking Experience Event Schema
Beacon interaction details	object	placeContext > POIinteraction > poiDetail > beaconInteractionDetails	Beacon details active for the POI interaction.		Push Tracking Experience Event Schema
Beacon major	number	placeContext > POIinteraction > poiDetail > beaconInteractionDetails > beaconMajor	Major values identify and distinguish a group and unsigned integer values between 1 and 65,535.		Push Tracking Experience Event Schema
Beacon Minor	number	placeContext > POIinteraction > poiDetail > beaconInteractionDetails > beaconMinor	Minor values identify and distinguish an individual and unsigned integer values between 1 and 65,535.		Push Tracking Experience Event Schema
Proximity to beacon	string	placeContext > POIinteraction > poiDetail > beaconInteractionDetails > proximity	Estimated distance from the beacon.	immediate: Within a few centimeter. near: Within a couple of meters. far: Greater than 10 meters away. unknown: Not able to ascertain distance, signal likely very weak.	Push Tracking Experience Event Schema
Proximity UUID	string	placeContext > POIinteraction > poiDetail > beaconInteractionDetails > proximityUUID	A proximity UUID (Universally Unique IDentifier) is a special type of identifier used to distinguish beacons in your network from all other beacons in networks outside your control. The proximity UUID is configured into a beacon, to be transmitted to mobile devices in range to identify an organizations beacons.		Push Tracking Experience Event Schema
POI category	string	placeContext > POIinteraction > poiDetail > category	General category assigned for organizing the POIs by the administrator of POI definitions.		Push Tracking Experience Event Schema
Distance to POI center	number	placeContext > POIinteraction > poiDetail > distanceToPOICenter	Estimated distance from the POI center in meters.		Push Tracking Experience Event Schema
Geo interaction details	object	placeContext > POIinteraction > poiDetail > geoInteractionDetails	Geo details active for the POI interaction.		Push Tracking Experience Event Schema
Geo device accuracy	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > deviceGeoAccuracy	The accuracy of the geo measuring device or mechanism, measured in meters.		Push Tracking Experience Event Schema
Distance to center	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > distanceToCenter	Distance to center of geo in, case of a geo circle, measured in meters.		Push Tracking Experience Event Schema
Geo shape	object	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape	Geo shape of the geo being interacted with.		Push Tracking Experience Event Schema
Shape ID	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _id	The unique identifier of the shape.		Push Tracking Experience Event Schema
Box	array	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > box	The area enclosed by the rectangle formed by two coordinates. The first coordinate is the lower corner and the second coordinate is the upper corner of a rectangle.		Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > box > items > _id	The unique identifier of the coordinates.		Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > description	A description of what the coordinates identify.		Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Push Tracking Experience Event Schema
Latitude	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > latitude	The signed vertical coordinate of a geographic point.		Push Tracking Experience Event Schema
Longitude	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > longitude	The signed horizontal coordinate of a geographic point.		Push Tracking Experience Event Schema
Circle	object	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle	A circular region with a specific radius centered on a geographic coordinate.		Push Tracking Experience Event Schema
Identifier	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _id	The unique identifier of the circle.		Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _id	The unique identifier of the coordinates.		Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > description	A description of what the coordinates identify.		Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Push Tracking Experience Event Schema
Latitude	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > latitude	The signed vertical coordinate of a geographic point.		Push Tracking Experience Event Schema
Longitude	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > longitude	The signed horizontal coordinate of a geographic point.		Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > description	A description of what the circle contains.		Push Tracking Experience Event Schema
Radius	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > radius	The length of the radius of the circle. This value conforms to the WGS84 datum and is measured in meters.		Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > description	A description of what the shape is defining.		Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > elevation	The specific or minimum elevation of the shape. This value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters. In combination with `ceiling`, this property can be used to express a three-dimensional bounding box for a location.		Push Tracking Experience Event Schema
Polygon	array	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > polygon	A series of four or more coordinates where the first and final coordinates are identical. In schema.org, this is a plain text. In XDM, it is a structured array instead.		Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _id	The unique identifier of the coordinates.		Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > description	A description of what the coordinates identify.		Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Push Tracking Experience Event Schema
Latitude	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > latitude	The signed vertical coordinate of a geographic point.		Push Tracking Experience Event Schema
Longitude	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > longitude	The signed horizontal coordinate of a geographic point.		Push Tracking Experience Event Schema
Ceiling	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > ceiling	The maximum elevation of the shape. Only valid when used in combination with `elevation`. This value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters. This value is not part of the schema.org spec. In combination with `elevation`, this property can be used to express a three-dimensional bounding box for a location.		Push Tracking Experience Event Schema
Locating type	string	placeContext > POIinteraction > poiDetail > locatingType	Mechanism used to determine location.	beacon: Hardware beacon gps: Device GPS ip: IP to geo lookup ip+wifi: IP with wifi lookup wifi-triangulation: Wifi triangulation	Push Tracking Experience Event Schema
POI metadata	object	placeContext > POIinteraction > poiDetail > metadata	metadata assigned to the POI by the administrator of the POI definitions.		Push Tracking Experience Event Schema
Keyed List	array	placeContext > POIinteraction > poiDetail > metadata > list	List of keyed values.		Push Tracking Experience Event Schema
Key	string	placeContext > POIinteraction > poiDetail > metadata > list > items > key	Key		Push Tracking Experience Event Schema
Value	string	placeContext > POIinteraction > poiDetail > metadata > list > items > value	Value		Push Tracking Experience Event Schema
POI name	string	placeContext > POIinteraction > poiDetail > name	The name given to the POI.		Push Tracking Experience Event Schema
POI Identity	string	placeContext > POIinteraction > poiDetail > poiID	The unique identifier of the POI.		Push Tracking Experience Event Schema
POI type	string	placeContext > POIinteraction > poiDetail > type	The general type of the POI using a typing schema selected by the administrator of the POI definitions.		Push Tracking Experience Event Schema
Unique Identifier	string	placeContext > POIinteraction > poiEntries > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Push Tracking Experience Event Schema
Unique Identifier	string	placeContext > POIinteraction > poiExits > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Push Tracking Experience Event Schema
POI detail	array	placeContext > activePOIs	Details of the points of interest (POIs) that cause the event.		Push Tracking Experience Event Schema
POI identity	string	placeContext > activePOIs > items > POIID	The unique identifier of the POI.		Push Tracking Experience Event Schema
Beacon interaction details	object	placeContext > activePOIs > items > beaconInteractionDetails	Beacon details active for the POI interaction.		Push Tracking Experience Event Schema
Beacon major	number	placeContext > activePOIs > items > beaconInteractionDetails > beaconMajor	Major values identify and distinguish a group and unsigned integer values between 1 and 65,535.		Push Tracking Experience Event Schema
Beacon Minor	number	placeContext > activePOIs > items > beaconInteractionDetails > beaconMinor	Minor values identify and distinguish an individual and unsigned integer values between 1 and 65,535.		Push Tracking Experience Event Schema
Proximity to beacon	string	placeContext > activePOIs > items > beaconInteractionDetails > proximity	Estimated distance from the beacon.	immediate: Within a few centimeter. near: Within a couple of meters. far: Greater than 10 meters away. unknown: Not able to ascertain distance, signal likely very weak.	Push Tracking Experience Event Schema
Proximity UUID	string	placeContext > activePOIs > items > beaconInteractionDetails > proximityUUID	A proximity UUID (Universally Unique IDentifier) is a special type of identifier used to distinguish beacons in your network from all other beacons in networks outside your control. The proximity UUID is configured into a beacon, to be transmitted to mobile devices in range to identify an organizations beacons.		Push Tracking Experience Event Schema
POI category	string	placeContext > activePOIs > items > category	General category assigned for organizing the POIs by the administrator of POI definitions.		Push Tracking Experience Event Schema
Distance to POI center	number	placeContext > activePOIs > items > distanceToPOICenter	Estimated distance from the POI center in meters.		Push Tracking Experience Event Schema
Geo interaction details	object	placeContext > activePOIs > items > geoInteractionDetails	Geo details active for the POI interaction.		Push Tracking Experience Event Schema
Geo device accuracy	number	placeContext > activePOIs > items > geoInteractionDetails > deviceGeoAccuracy	The accuracy of the geo measuring device or mechanism, measured in meters.		Push Tracking Experience Event Schema
Distance to center	number	placeContext > activePOIs > items > geoInteractionDetails > distanceToCenter	Distance to center of geo in, case of a geo circle, measured in meters.		Push Tracking Experience Event Schema
Geo shape	object	placeContext > activePOIs > items > geoInteractionDetails > geoShape	Geo shape of the geo being interacted with.		Push Tracking Experience Event Schema
Shape ID	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _id	The unique identifier of the shape.		Push Tracking Experience Event Schema
Box	array	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > box	The area enclosed by the rectangle formed by two coordinates. The first coordinate is the lower corner and the second coordinate is the upper corner of a rectangle.		Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > box > items > _id	The unique identifier of the coordinates.		Push Tracking Experience Event Schema
Description	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > box > items > _schema > description	A description of what the coordinates identify.		Push Tracking Experience Event Schema
Elevation	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > box > items > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Push Tracking Experience Event Schema
Latitude	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > box > items > _schema > latitude	The signed vertical coordinate of a geographic point.		Push Tracking Experience Event Schema
Longitude	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > box > items > _schema > longitude	The signed horizontal coordinate of a geographic point.		Push Tracking Experience Event Schema
Circle	object	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle	A circular region with a specific radius centered on a geographic coordinate.		Push Tracking Experience Event Schema
Identifier	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _id	The unique identifier of the circle.		Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _id	The unique identifier of the coordinates.		Push Tracking Experience Event Schema
Description	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > description	A description of what the coordinates identify.		Push Tracking Experience Event Schema
Elevation	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Push Tracking Experience Event Schema
Latitude	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > latitude	The signed vertical coordinate of a geographic point.		Push Tracking Experience Event Schema
Longitude	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > longitude	The signed horizontal coordinate of a geographic point.		Push Tracking Experience Event Schema
Description	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _schema > description	A description of what the circle contains.		Push Tracking Experience Event Schema
Radius	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _schema > radius	The length of the radius of the circle. This value conforms to the WGS84 datum and is measured in meters.		Push Tracking Experience Event Schema
Description	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > description	A description of what the shape is defining.		Push Tracking Experience Event Schema
Elevation	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > elevation	The specific or minimum elevation of the shape. This value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters. In combination with `ceiling`, this property can be used to express a three-dimensional bounding box for a location.		Push Tracking Experience Event Schema
Polygon	array	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > polygon	A series of four or more coordinates where the first and final coordinates are identical. In schema.org, this is a plain text. In XDM, it is a structured array instead.		Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > polygon > items > _id	The unique identifier of the coordinates.		Push Tracking Experience Event Schema
Description	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > description	A description of what the coordinates identify.		Push Tracking Experience Event Schema
Elevation	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Push Tracking Experience Event Schema
Latitude	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > latitude	The signed vertical coordinate of a geographic point.		Push Tracking Experience Event Schema
Longitude	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > longitude	The signed horizontal coordinate of a geographic point.		Push Tracking Experience Event Schema
Ceiling	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > ceiling	The maximum elevation of the shape. Only valid when used in combination with `elevation`. This value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters. This value is not part of the schema.org spec. In combination with `elevation`, this property can be used to express a three-dimensional bounding box for a location.		Push Tracking Experience Event Schema
Locating type	string	placeContext > activePOIs > items > locatingType	Mechanism used to determine location.	beacon: Hardware beacon gps: Device GPS ip: IP to geo lookup ip+wifi: IP with wifi lookup wifi-triangulation: Wifi triangulation	Push Tracking Experience Event Schema
POI metadata	object	placeContext > activePOIs > items > metadata	metadata assigned to the POI by the administrator of the POI definitions.		Push Tracking Experience Event Schema
Keyed List	array	placeContext > activePOIs > items > metadata > list	List of keyed values.		Push Tracking Experience Event Schema
Key	string	placeContext > activePOIs > items > metadata > list > items > key	Key		Push Tracking Experience Event Schema
Value	string	placeContext > activePOIs > items > metadata > list > items > value	Value		Push Tracking Experience Event Schema
POI name	string	placeContext > activePOIs > items > name	The name given to the POI.		Push Tracking Experience Event Schema
POI Identity	string	placeContext > activePOIs > items > poiID	The unique identifier of the POI.		Push Tracking Experience Event Schema
POI type	string	placeContext > activePOIs > items > type	The general type of the POI using a typing schema selected by the administrator of the POI definitions.		Push Tracking Experience Event Schema
Geo	object	placeContext > geo	The geographic location where the experience was delivered.		Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > geo > _id	The unique identifier of the coordinates.		Push Tracking Experience Event Schema
Description	string	placeContext > geo > _schema > description	A description of what the coordinates identify.		Push Tracking Experience Event Schema
Elevation	number	placeContext > geo > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Push Tracking Experience Event Schema
Latitude	number	placeContext > geo > _schema > latitude	The signed vertical coordinate of a geographic point.		Push Tracking Experience Event Schema
Longitude	number	placeContext > geo > _schema > longitude	The signed horizontal coordinate of a geographic point.		Push Tracking Experience Event Schema
City	string	placeContext > geo > city	The name of the city.		Push Tracking Experience Event Schema
Country code	string	placeContext > geo > countryCode	The two-character [ISO 3166-1 alpha-2](https://datahub.io/core/country-list) code for the country.		Push Tracking Experience Event Schema
Designated market area	integer	placeContext > geo > dmaID	The Nielsen media research designated market area.		Push Tracking Experience Event Schema
Metropolitan statistical area	integer	placeContext > geo > msaID	The metropolitan statistical area in the United States where the observation occurred.		Push Tracking Experience Event Schema
Postal code	string	placeContext > geo > postalCode	The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.		Push Tracking Experience Event Schema
State or province	string	placeContext > geo > stateProvince	The state, or province portion of the observation. The format follows the [ISO 3166-2 (country and subdivision)][http://www.unece.org/cefact/locode/subdivisions.html] standard.		Push Tracking Experience Event Schema
Iana Timezone	string	placeContext > ianaTimezone	Timezone of the device represented as a standard timezone string. https://en.wikipedia.org/wiki/List_of_tz_database_time_zones.		Push Tracking Experience Event Schema
Local time	string	placeContext > localTime	The local time using RFC3339 with a stated time zone offset such as "2001-07-04T12:08:56-07:00". An example formatting pattern is "yyyy-MM-dd'T'HH:mm:ssXXX".		Push Tracking Experience Event Schema
Local time zone offset	integer	placeContext > localTimezoneOffset	The current, local time zone offset in minutes from UTC for the localTime in this object. This will include the current DST offset if applicable.		Push Tracking Experience Event Schema
Produced By	string	producedBy	Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.	self: Self system: System salesRef: Sales Representative customerRep: Customer Representative	Push Tracking Experience Event Schema
push notification tracking details	object	pushNotificationTracking	Describes interaction with a push notification.		Push Tracking Experience Event Schema
custom action	object	pushNotificationTracking > customAction	End user clicked custom action in the push notification		Push Tracking Experience Event Schema
action ID	string	pushNotificationTracking > customAction > actionID	user clicked custom action identifier		Push Tracking Experience Event Schema
value	number	pushNotificationTracking > customAction > value	value associated with the custom action, if any		Push Tracking Experience Event Schema
Is Launch	boolean	pushNotificationTracking > isLaunch	Indicates whether this push notification interaction launched the application.		Push Tracking Experience Event Schema
Push Provider	string	pushNotificationTracking > pushProvider	Push provider, e.g. apns or fcm		Push Tracking Experience Event Schema
Push Provider message ID	string	pushNotificationTracking > pushProviderMessageID	ID assigned to this notification as assigned by the push provider		Push Tracking Experience Event Schema
Timestamp	string	timestamp	The time when an event or observation occurred.		Push Tracking Experience Event Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		Journey Step Event schema
Request ID	string	_experience > journeyOrchestration > debugInfo > requestID	The request Id used by Journey Orchestration to track the flow of a request.		Journey Step Event schema
ID	string	_experience > journeyOrchestration > journey > ID	Identifier for the given Journey.		Journey Step Event schema
Description	string	_experience > journeyOrchestration > journey > description	Description of the Journey.		Journey Step Event schema
Name	string	_experience > journeyOrchestration > journey > name	Name of the Journey.		Journey Step Event schema
Version	string	_experience > journeyOrchestration > journey > version	Describes the Journey Version.		Journey Step Event schema
Version ID	string	_experience > journeyOrchestration > journey > versionID	Identifier of the journey version. This id represents the identity of a journey.		Journey Step Event schema
ID	string	_experience > journeyOrchestration > profile > ID	Profile identifier identifies the profile sent/used in a journey. E.g: foo@adobe.com.		Journey Step Event schema
Namespace	string	_experience > journeyOrchestration > profile > namespace	This field describes the Namespace referenced by the Profile used in the Journey. E.g: Email, ECID		Journey Step Event schema
Event Code	string	_experience > journeyOrchestration > serviceEvents > dispatcher > eventCode	The error code indicating the reason for corresponding eventType		Journey Step Event schema
Event ID	string	_experience > journeyOrchestration > serviceEvents > dispatcher > eventID	The Event ID to which this event was mapped inside the controller.		Journey Step Event schema
Event Type	string	_experience > journeyOrchestration > serviceEvents > dispatcher > eventType	The type of dispatcher service event like error, discard		Journey Step Event schema
Projection ID	string	_experience > journeyOrchestration > serviceEvents > dispatcher > projectionID	The projection id of the segment being used in journey		Journey Step Event schema
ID	string	_experience > journeyOrchestration > serviceEvents > segmentExportJob > ID	The identifier of the segment export job triggered.		Journey Step Event schema
Event Code	string	_experience > journeyOrchestration > serviceEvents > segmentExportJob > eventCode	The error code indicating the reason for corresponding eventType		Journey Step Event schema
Event Type	string	_experience > journeyOrchestration > serviceEvents > segmentExportJob > eventType	The event type indicating whether it is an error event of info event.		Journey Step Event schema
Export Count Failed	integer	_experience > journeyOrchestration > serviceEvents > segmentExportJob > exportCountFailed	The number of segments failed while exporting through the job		Journey Step Event schema
Export Count Realized	integer	_experience > journeyOrchestration > serviceEvents > segmentExportJob > exportCountRealized	The actual number of segments exported through the job		Journey Step Event schema
Export Count Total	integer	_experience > journeyOrchestration > serviceEvents > segmentExportJob > exportCountTotal	The max possible value of segment export job		Journey Step Event schema
Export Segment ID	string	_experience > journeyOrchestration > serviceEvents > segmentExportJob > exportSegmentID	The identifier of the segment being exported		Journey Step Event schema
Status	string	_experience > journeyOrchestration > serviceEvents > segmentExportJob > status	The status of segment export job.		Journey Step Event schema
Event Category	string	_experience > journeyOrchestration > serviceEvents > stateMachine > eventCategory	Incoming event category indicating if the event is an unitary or business event		Journey Step Event schema
Event Class	string	_experience > journeyOrchestration > serviceEvents > stateMachine > eventClass	Incoming event class indicating if the event is external or internal		Journey Step Event schema
Event Code	string	_experience > journeyOrchestration > serviceEvents > stateMachine > eventCode	The error code indicating the reason for corresponding eventType		Journey Step Event schema
Event ID	string	_experience > journeyOrchestration > serviceEvents > stateMachine > eventID	The incoming Event ID to which this event was mapped inside the state machine. can be external or internal event ID.		Journey Step Event schema
Event Type	string	_experience > journeyOrchestration > serviceEvents > stateMachine > eventType	The type of state machine service event like error, discard		Journey Step Event schema
Service Type	string	_experience > journeyOrchestration > serviceType	This fields identifies the type of event.		Journey Step Event schema
actionBusinessType	string	_experience > journeyOrchestration > stepEvents > actionBusinessType	The business solution powering the executed action. E.g: ACC, Epsilon.		Journey Step Event schema
ActionErrorContext	string	_experience > journeyOrchestration > stepEvents > actionErrorContext	Provides context of the error. Potential values: 'authCallError': error has occured in scope of custom or �۶���Ƶ.IO authentication by calling the authentication endpoint to generate an access token, 'callError': error has occured on action call endpointTreatment name applied to execute the action		Journey Step Event schema
actionExecutionError	string	_experience > journeyOrchestration > stepEvents > actionExecutionError	Error condition that prevented Journey Runtime from executing the action. E.g: timeout on the action step, capping on the action API etc, http error.		Journey Step Event schema
actionExecutionErrorCode	string	_experience > journeyOrchestration > stepEvents > actionExecutionErrorCode	Error code corresponding to actionExecutionError.		Journey Step Event schema
actionExecutionOriginCode	string	_experience > journeyOrchestration > stepEvents > actionExecutionOriginCode	Error code corresponding to actionExecutionOriginError.		Journey Step Event schema
actionExecutionOriginError	string	_experience > journeyOrchestration > stepEvents > actionExecutionOriginError	In case of timeout or http error, the latest API response message. E.g: invalid payload, internal server error.		Journey Step Event schema
actionExecutionTime	integer	_experience > journeyOrchestration > stepEvents > actionExecutionTime	Time(ms) inside Journey Engine to call the necessary APIs to execute the action.		Journey Step Event schema
ActionGroupID	string	_experience > journeyOrchestration > stepEvents > actionGroupID	Action Group ID		Journey Step Event schema
ActionGroupName	string	_experience > journeyOrchestration > stepEvents > actionGroupName	Action Group Name		Journey Step Event schema
actionID	string	_experience > journeyOrchestration > stepEvents > actionID	GUID generated when the action is first authored on the JO canvas. Replicating the same action indirectly, by means of duplicating the journey or publishing a new version does not generate a new actionID.		Journey Step Event schema
actionName	string	_experience > journeyOrchestration > stepEvents > actionName	Name of the action as it appears on the Journey Canvas, if the action is internal to JO Runtime, then action name is set to stepName field.		Journey Step Event schema
actionParameterized	boolean	_experience > journeyOrchestration > stepEvents > actionParameterized	True if the journey runtime passed in dynamic values retrieved at runtime to successfully execute the action. E.g: This field will be set to true, if a custom http action requires some values from external data sources for successful execution.		Journey Step Event schema
actionSchedulerCount	integer	_experience > journeyOrchestration > stepEvents > actionSchedulerCount	Number of times the Journey Runtime Scheduler was invoked to fulfil the given journey step. E.g for a Wait step, count of actionSchedulerCount=1		Journey Step Event schema
actionType	string	_experience > journeyOrchestration > stepEvents > actionType	Denotes the action channel invoked. E.g: Email, SMS, customHttp		Journey Step Event schema
batchDeliveryID	string	_experience > journeyOrchestration > stepEvents > batchDeliveryID	(Deprecated).This describes the delivery Id for the batch Journey.		Journey Step Event schema
batchExternalKey	string	_experience > journeyOrchestration > stepEvents > batchExternalKey	Journey Version ID in case of scheduled, business key in case of the business event journey (productId in case of a journey triggered by a business event). This field is only available in the context of the unitary step.		Journey Step Event schema
batchInstanceID	string	_experience > journeyOrchestration > stepEvents > batchInstanceID	GUID created at invocation of each new batch instance for a journey. E.g: If a scheduled journey runs at 8.00am and 10.00am, there will be two separate different batchInstanceID’s.		Journey Step Event schema
batchRecurrenceIndex	integer	_experience > journeyOrchestration > stepEvents > batchRecurrenceIndex	A counter that increases by 1 each time a batch journey is invoked. Likewise in case of business events, it will show the E.g: If a freshly authored scheduled journey runs at 8.00am,then batchRecurrenceIndex=1 and then at 10.00am, then batchRecurrenceIndex=2.		Journey Step Event schema
batchToUnitary	boolean	_experience > journeyOrchestration > stepEvents > batchToUnitary	(Deprecated)Indicates if this unitary instance has been triggered from a batch instance.		Journey Step Event schema
batchUnitaryBranchID	string	_experience > journeyOrchestration > stepEvents > batchUnitaryBranchID	(Deprecated) If the instance has been triggered from a batch instance, unitary branch ID.		Journey Step Event schema
Channel	string	_experience > journeyOrchestration > stepEvents > channel	Channel Name like email, push, sms		Journey Step Event schema
Consent	object	_experience > journeyOrchestration > stepEvents > consent	Fields corresponding to action consent.		Journey Step Event schema
RejectedPolicies	array	_experience > journeyOrchestration > stepEvents > consent > rejectedPolicies	Rejected Consent Policy details array object.		Journey Step Event schema
ID	string	_experience > journeyOrchestration > stepEvents > consent > rejectedPolicies > items > ID	ID of the rejected Consent policy.		Journey Step Event schema
Name	string	_experience > journeyOrchestration > stepEvents > consent > rejectedPolicies > items > name	Name of the corresponding rejected Consent policy.		Journey Step Event schema
RejectedPoliciesCount	integer	_experience > journeyOrchestration > stepEvents > consent > rejectedPoliciesCount	Count of rejected consent policies		Journey Step Event schema
deliveryJobID	string	_experience > journeyOrchestration > stepEvents > deliveryJobID	(Deprecated).This describes the delivery Job Id for the batch Journey.		Journey Step Event schema
EndSegmentQualificationTime	string	_experience > journeyOrchestration > stepEvents > endSegmentQualificationTime	Serialized instant of the end of the delta time window.		Journey Step Event schema
entrance	boolean	_experience > journeyOrchestration > stepEvents > entrance	True if the step event was an entrance event for a profile(s). E.g: A step event corresponding to the first event trigger for a unitary journey and scheduled/business event trigger for a batch flow will have this field set to true.		Journey Step Event schema
eventID	string	_experience > journeyOrchestration > stepEvents > eventID	If the step was triggered by an external event, this field will contain the eventID used by journey runtime to identify the event.		Journey Step Event schema
eventName	string	_experience > journeyOrchestration > stepEvents > eventName	If the step was triggered by an external event, this field will contain the name of the event authored on Journey Canvas.		Journey Step Event schema
eventProcessed	boolean	_experience > journeyOrchestration > stepEvents > eventProcessed	Set to true when the step event corresponding to the external event has been processed fully. The presence of this field denotes that the event node in the journey canvas has been processed fully.		Journey Step Event schema
Experience ID	string	_experience > journeyOrchestration > stepEvents > experienceID	Journey Orchestration Experience Id		Journey Step Event schema
ExperimentationID	string	_experience > journeyOrchestration > stepEvents > experimentationID	Experimentation ID		Journey Step Event schema
ExperimentationName	string	_experience > journeyOrchestration > stepEvents > experimentationName	Experimentation Name		Journey Step Event schema
externalKey	string	_experience > journeyOrchestration > stepEvents > externalKey	Contains the profileID of the profile the current unitary journey instance is executing for. This field was added to support ID’s other than AEP Profile.		Journey Step Event schema
fetchCount	integer	_experience > journeyOrchestration > stepEvents > fetchCount	(Deprecated)Sum of number of calls made to custom data source and to AEP to fetch the required details to process a step. E.g: To process a condition step.		Journey Step Event schema
fetchCustomCount	integer	_experience > journeyOrchestration > stepEvents > fetchCustomCount	Number of calls made to custom data source and to AEP to fetch the required details to process a step. E.g: To process a condition step.		Journey Step Event schema
fetchCustomTotalTime	integer	_experience > journeyOrchestration > stepEvents > fetchCustomTotalTime	Total time(ms) to fetch all the required fields from the custom data source to execute the step.		Journey Step Event schema
fetchError	string	_experience > journeyOrchestration > stepEvents > fetchError	Error condition that prevented Journey Runtime from executing the fetch. E.g: capping on the Data Source API etc, http error.		Journey Step Event schema
fetchErrorCode	string	_experience > journeyOrchestration > stepEvents > fetchErrorCode	Error code corresponding to fetchError.		Journey Step Event schema
FetchErrorContext	string	_experience > journeyOrchestration > stepEvents > fetchErrorContext	Provides context of the error. Potential values: 'authCallError': error has occured in scope of custom or �۶���Ƶ.IO authentication by calling the authentication endpoint to generate an access token, 'callError': error has occured on action call endpointTreatment name applied to execute the action		Journey Step Event schema
fetchOriginError	string	_experience > journeyOrchestration > stepEvents > fetchOriginError	In case of http error, the latest API response message. E.g: invalid payload, internal server error.		Journey Step Event schema
fetchOriginErrorCode	string	_experience > journeyOrchestration > stepEvents > fetchOriginErrorCode	Error code corresponding to fetchOriginError.		Journey Step Event schema
fetchPlatformCount	integer	_experience > journeyOrchestration > stepEvents > fetchPlatformCount	Number of calls made to AEP to fetch the required details to process a step.		Journey Step Event schema
fetchPlatformTotalTime	integer	_experience > journeyOrchestration > stepEvents > fetchPlatformTotalTime	Total time(ms) to fetch all the required fields from the custom data source to execute the step.		Journey Step Event schema
fetchTotalTime	integer	_experience > journeyOrchestration > stepEvents > fetchTotalTime	(Deprecated).Sum of fetchPlatformTotalTime and fetchCustomTotalTime.		Journey Step Event schema
fetchTypeInError	string	_experience > journeyOrchestration > stepEvents > fetchTypeInError	The source of the first error that occurred while fetching fields to compute a journey step. Set to either Custom or AEP.		Journey Step Event schema
fromSegmentTrigger	boolean	_experience > journeyOrchestration > stepEvents > fromSegmentTrigger	(Deprecated).This describes if the Batch Journey triggered from Audisence Segment.		Journey Step Event schema
HasSegmentQualificationDelta	boolean	_experience > journeyOrchestration > stepEvents > hasSegmentQualificationDelta	Indicate if the journey has configuration for segment qualification delta.		Journey Step Event schema
inTest	boolean	_experience > journeyOrchestration > stepEvents > inTest	True if the journey instance was executed in test mode.		Journey Step Event schema
instanceEnded	boolean	_experience > journeyOrchestration > stepEvents > instanceEnded	True if the current step led to ending an instance of the journey, that is the last step in a journey for a given profile was executed successfully.		Journey Step Event schema
instanceID	string	_experience > journeyOrchestration > stepEvents > instanceID	GUID for each instance of the journey. For each profile entering a journey, a new instance is created.		Journey Step Event schema
instanceType	string	_experience > journeyOrchestration > stepEvents > instanceType	Specifies if the journey instance corresponds Unitary(a single profile) or Batch(a journey instance executes a batch of profiles, E.g: Read Segment Journey).		Journey Step Event schema
InteractionType	string	_experience > journeyOrchestration > stepEvents > interactionType	Indicate the interaction type, either 'marketing' or 'transactional'. Remark: this will be relevant for message and custom actions		Journey Step Event schema
isExternalEvent	boolean	_experience > journeyOrchestration > stepEvents > isExternalEvent	Set to true when the event that triggered this step was external to JO.		Journey Step Event schema
isReadSegmentTriggerStartEvent	boolean	_experience > journeyOrchestration > stepEvents > isReadSegmentTriggerStartEvent	If the journey is a read segment journey, the current step event indicates that the the segment export process has been initiated.		Journey Step Event schema
IsSendTimeOptimized	boolean	_experience > journeyOrchestration > stepEvents > isSendTimeOptimized	Indicate if the message execution has been delayed by applying a send time optimization		Journey Step Event schema
journeyID	string	_experience > journeyOrchestration > stepEvents > journeyID	GUID generated to uniquely identify an authored journey inside the JO Runtime.		Journey Step Event schema
journeyNodeProcessed	boolean	_experience > journeyOrchestration > stepEvents > journeyNodeProcessed	A node authored on the journey canvas can be expanded to multiple nodes inside the JO Runtime. This field is set to True when all the steps related to a journey node on canvas have been successfully processed inside the JO Runtime.		Journey Step Event schema
journeyVersion	string	_experience > journeyOrchestration > stepEvents > journeyVersion	The authored version of the journey. E.g: 1.0, 2.0.		Journey Step Event schema
journeyVersionID	string	_experience > journeyOrchestration > stepEvents > journeyVersionID	GUID generated to uniquely identify a journey on the authored UI. A new journey version ID is generated if a journey is duplicated or its new version is published.		Journey Step Event schema
journeyVersionName	string	_experience > journeyOrchestration > stepEvents > journeyVersionName	Name of the journey as shown on the authoring UI.		Journey Step Event schema
MessageID	string	_experience > journeyOrchestration > stepEvents > messageID	Message ID referenced in inline message action of a journey		Journey Step Event schema
nodeID	string	_experience > journeyOrchestration > stepEvents > nodeID	GUID of the node as generated on the journey canvas corresponding to this step(multiple steps can map to the same node).		Journey Step Event schema
nodeName	string	_experience > journeyOrchestration > stepEvents > nodeName	Name of the node corresponding to this step as visible on the Canvas.		Journey Step Event schema
nodeType	string	_experience > journeyOrchestration > stepEvents > nodeType	Type of the node as authored on the canvas. E.g: action, segmentTrigger, end. There is a sentinel node before the initial node of the authored journey for which nodeType=start.		Journey Step Event schema
origSegmentQualificationStatus	string	_experience > journeyOrchestration > stepEvents > origSegmentQualificationStatus	Indicates original Segment Qualification Status. Possible values can be: existing, realized, exited	existing: existing realized: realized exited: exited	Journey Step Event schema
Projection Original Timestamp	string	_experience > journeyOrchestration > stepEvents > origTimestamp	The Projection Original Timestamp of the segment being used in journey		Journey Step Event schema
originJumpJourneyID	string	_experience > journeyOrchestration > stepEvents > originJumpJourneyID	JourneyID of the first journey instance that had a jump action that led to the current journey instance. Only present if this journey was triggered by a journey jump action.		Journey Step Event schema
originJumpJourneyInstanceID	string	_experience > journeyOrchestration > stepEvents > originJumpJourneyInstanceID	JourneyInstanceID of the first journey instance that had a jump action that led to the current journey instance. Only present if this journey was triggered by a journey jump action.		Journey Step Event schema
originJumpJourneyVersionID	string	_experience > journeyOrchestration > stepEvents > originJumpJourneyVersionID	JourneyVersionID of the first journey instance that had a jump action that led to the current journey instance. Only present if this journey was triggered by a journey jump action.		Journey Step Event schema
Projection Original Timestamp	string	_experience > journeyOrchestration > stepEvents > originalTimestamp	The Projection Original Timestamp of the segment being used in journey		Journey Step Event schema
parentNodeID	string	_experience > journeyOrchestration > stepEvents > parentNodeID	nodeID of the previous step in the current journey instance.		Journey Step Event schema
parentNodeName	string	_experience > journeyOrchestration > stepEvents > parentNodeName	nodeName of the previous step in the current journey instance.		Journey Step Event schema
parentNodeType	string	_experience > journeyOrchestration > stepEvents > parentNodeType	nodeType of the previous step in the current journey instance.		Journey Step Event schema
parentStepID	string	_experience > journeyOrchestration > stepEvents > parentStepID	stepID of the previous step in the current journey instance.		Journey Step Event schema
parentStepName	string	_experience > journeyOrchestration > stepEvents > parentStepName	stepName of the previous step in the current journey instance.		Journey Step Event schema
parentTransitionID	string	_experience > journeyOrchestration > stepEvents > parentTransitionID	Contains the transitionID of the transition that led to the current step. Set to “on-error” if the transition to the current step was because of an error.		Journey Step Event schema
parentTransitionName	string	_experience > journeyOrchestration > stepEvents > parentTransitionName	Name of the transition which has brought the instance to the processed step.		Journey Step Event schema
parentTransitionType	string	_experience > journeyOrchestration > stepEvents > parentTransitionType	Whether the transition to current step occurred because of an event, action or normal flow. Possible Values:Event Triggered(if an event trigger led to the current step),Condition Triggered (if a condition evaluation led to the current step),Basic(if the current step occurred normallly as the next step in the journey).		Journey Step Event schema
previousJumpJourneyID	string	_experience > journeyOrchestration > stepEvents > previousJumpJourneyID	JourneyID of the previous journey instance that had the jump action that led to the current journey instance. Only present if this journey was triggered by a journey jump action.		Journey Step Event schema
previousJumpJourneyInstanceID	string	_experience > journeyOrchestration > stepEvents > previousJumpJourneyInstanceID	JourneyInstanceID of the previous journey instance that had the jump action that led to the current journey instance. Only present if this journey was triggered by a journey jump action.		Journey Step Event schema
previousJumpJourneyVersionID	string	_experience > journeyOrchestration > stepEvents > previousJumpJourneyVersionID	JourneyVersionID of the previous journey instance that had the jump action that led to the current journey instance. Only present if this journey was triggered by a journey jump action.		Journey Step Event schema
processingTime	integer	_experience > journeyOrchestration > stepEvents > processingTime	Time(ms) taken to complete the processing of this step.		Journey Step Event schema
Profile ID	string	_experience > journeyOrchestration > stepEvents > profileID	Profile identifier identifies the profile sent/used in a journey.Present if the current step is running in the context of a unitary journey. E.g: foo@adobe.com.		Journey Step Event schema
Profile Namespace	string	_experience > journeyOrchestration > stepEvents > profileNamespace	This field describes the Namespace referenced by the Profile used in the Journey. Present if the current step is running in the context of a unitary journey. E.g: Email, ECID		Journey Step Event schema
PublishedMessageID	string	_experience > journeyOrchestration > stepEvents > publishedMessageID	Published message ID in inline message action of a journey		Journey Step Event schema
reactionActionID	string	_experience > journeyOrchestration > stepEvents > reactionActionID	actionID of corresponding action to which the reaction occurred. Present if the current step is triggered as a result of a reaction.		Journey Step Event schema
reactionChannel	string	_experience > journeyOrchestration > stepEvents > reactionChannel	Channel of the corresponding reaction. E.g: Email, Push		Journey Step Event schema
reactionInteractionType	string	_experience > journeyOrchestration > stepEvents > reactionInteractionType	The user interaction that led to this reaction. E.g: Open, Click.		Journey Step Event schema
reentrance	boolean	_experience > journeyOrchestration > stepEvents > reentrance	Set to true of the initial step event for this journey entrance has been triggered by a profile that has already finished one journey instance and is re-entering new journey instance.		Journey Step Event schema
SegmentQualificationStatus	string	_experience > journeyOrchestration > stepEvents > segmentQualificationStatus	can be value in 'inSegment' or 'exited'. Indicate that the segment triggered journey is interested in profiles in segment or having existed the segment (in the time window is delta is applied).		Journey Step Event schema
StartSegmentQualificationTime	string	_experience > journeyOrchestration > stepEvents > startSegmentQualificationTime	Serialized instant of the start of the delta time window.		Journey Step Event schema
stepID	string	_experience > journeyOrchestration > stepEvents > stepID	GUID corresponding to each step generated. Unique across all steps.		Journey Step Event schema
stepName	string	_experience > journeyOrchestration > stepEvents > stepName	Name of the step as represented internally in Journey Runtime.		Journey Step Event schema
stepStatus	string	_experience > journeyOrchestration > stepEvents > stepStatus	Gives the current state of the step that has finished executing. Possible Values: Transitions(Next step will occur on an event transition),EndStep(The last step in this journey instance has executed),Error(This step encountered an error condition, ending the current journey instance), TimedOut(The current step has ended because of a timeout on a fetch or on an action.)		Journey Step Event schema
stepType	string	_experience > journeyOrchestration > stepEvents > stepType	Defines different types of steps as represented internally by Journey Runtime. Possible Values: ActionStep(Default Step Type),ConditionalRouterStep(If step involved evaluating a condition),SegmentTriggerReadStartStep(If the current step started the segmentTriggeredRead).		Journey Step Event schema
SurfaceID	string	_experience > journeyOrchestration > stepEvents > surfaceID	Surface ID		Journey Step Event schema
TreatmentID	string	_experience > journeyOrchestration > stepEvents > treatmentID	Treatment ID applied to execute the action		Journey Step Event schema
TreatmentName	string	_experience > journeyOrchestration > stepEvents > treatmentName	Treatment name applied to execute the action		Journey Step Event schema
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product (Cart) Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.stateStart: Media stateStart media.stateEnd: Media stateEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content	Journey Step Event schema
Timestamp	string	timestamp	The time when an event or observation occurred.		Journey Step Event schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		ODE DecisionEvents
IMS Organization Identifier	string	_adobecloudplatform > ims > organizationID	An identity associated with the organization that maintains the library of business objects and rules for this decision.		ODE DecisionEvents
Batch Identifier	string	_experience > decisioning > batchID	A workflow identity associated with the decision event, if the request was made in batch mode. This property will be absent if the decision leading to this event was made individually for a single profile identity.		ODE DecisionEvents
Container Identifier	string	_experience > decisioning > containerID	An identity associated with the library of business objects and rules for this decision.		ODE DecisionEvents
Request Identifier	string	_experience > decisioning > decisionRequestID	An optional identifier that was provided by the client, unique per profile and request. It is used to track the decision request in the dataset of propositions. If a request was processed more than once for any reason there will be more than one event with the same decision request identifier in the dataset and those events can be de-duplicated.		ODE DecisionEvents
Experience Reference	string	_experience > decisioning > experienceID	Unique identifier for the proposition's content. Recipients of propositions with the same value will receive the same content experience in the targeted placements. Moreover, propositions with the same value to the same user mean that the content of the propositions has not changed. Propositions with values indicate that the decision selections are different and a different experience resulted from the decision. Note that adding a placement to the decision scope always changes the experience value.		ODE DecisionEvents
DEPRECATED: Proposition Content Key	string	_experience > decisioning > propositionContentKey	DEPRECATED: Digest or unique hash key (generated automatically) for the proposition content. Recipients of propositions with the same value will receive the same content selections in the targeted placements. Moreover, propositions with the same value to the same user mean that the content of the propositions has not changed. Propositions with different digests or hash values indicate that the decision selections are different. Note that adding a placement to the decision always change digest value.		ODE DecisionEvents
Proposition Details	array	_experience > decisioning > propositionDetails	Details about the results of the decision. An array providing the output of a single decision event, one proposition per activity parameter in the request.		ODE DecisionEvents
Decision Activity Snapshot	object	_experience > decisioning > propositionDetails > items > activity	Snapshot of the activity for which the proposition was made. The object contains at least the xdm:id property value which is the identifier of the decision activity. In the future, this will be deprecated in favor of scopeDetails.activity.		ODE DecisionEvents
Activity ETag	string	_experience > decisioning > propositionDetails > items > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		ODE DecisionEvents
Activity End Date and Time	string	_experience > decisioning > propositionDetails > items > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		ODE DecisionEvents
Fallback Option	string	_experience > decisioning > propositionDetails > items > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		ODE DecisionEvents
Activity Identifier	string	_experience > decisioning > propositionDetails > items > activity > id	A unique, immutable identifier for the decision activity.		ODE DecisionEvents
Activity Name	string	_experience > decisioning > propositionDetails > items > activity > name	Activity name. The name is displayed in various user interfaces.		ODE DecisionEvents
Activity Start Date and Time	string	_experience > decisioning > propositionDetails > items > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		ODE DecisionEvents
Channel (deprecated)	string	_experience > decisioning > propositionDetails > items > channel	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'. (deprecated), use scope.placement.channel instead.		ODE DecisionEvents
Fallback Option Snapshot	object	_experience > decisioning > propositionDetails > items > fallback	Snapshot of the fixed fallback option that was selected because no available option satisfied all constraints. The object contains at least the xdm:id property value which is the identifier of the fallback action. Note that the intention is that either the selections or the fallback property is required. In the future, this will be deprecated in favor of scopeDetails.activity.fallback.		ODE DecisionEvents
Unique Identifier	string	_experience > decisioning > propositionDetails > items > fallback > _experience > decisioning > propositionsProfile > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		ODE DecisionEvents
Unique Identifier	string	_experience > decisioning > propositionDetails > items > fallback > _experience > decisioning > propositionsTotal > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		ODE DecisionEvents
Decision Option ETag	string	_experience > decisioning > propositionDetails > items > fallback > _repo > etag	The revision that the decision option object was at when the snapshot was taken.		ODE DecisionEvents
Decision Option Characteristics	object	_experience > decisioning > propositionDetails > items > fallback > characteristics	Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.		ODE DecisionEvents
Decision Option Identifier	string	_experience > decisioning > propositionDetails > items > fallback > id	A unique identifier for the decision option.		ODE DecisionEvents
Decision Option Name	string	_experience > decisioning > propositionDetails > items > fallback > name	Option name. The name is displayed in various user interfaces.		ODE DecisionEvents
Option Content	object	_experience > decisioning > propositionDetails > items > fallback > optionContent	Additional properties or attributes related to offer content		ODE DecisionEvents
Content Component Type	string	_experience > decisioning > propositionDetails > items > fallback > optionContent > _type	Content Component Type. An enumerated set of URIs where each value maps to a type given to the content component. Some consumers of the content representations are expecting the @type value to be a reference to schema that describes additional properties of the content component.		ODE DecisionEvents
Format	string	_experience > decisioning > propositionDetails > items > fallback > optionContent > _dc > format	The physical or digital manifestation of the resource. Typically, Format should include the media-type of the resource. Format may be used to determine the software, hardware or other equipment needed to display or operate the resource. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of [Internet Media Types](http://www.iana.org/ assignments/media-types/) defining computer media formats).		ODE DecisionEvents
Language	array	_experience > decisioning > propositionDetails > items > fallback > optionContent > _dc > language	The language or languages of the resource. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		ODE DecisionEvents
Decision Option Score	number	_experience > decisioning > propositionDetails > items > fallback > score	Calcuated value for that option in the context of a single scope. The value is only available if a score was calculated.		ODE DecisionEvents
Decision Option Tags	array	_experience > decisioning > propositionDetails > items > fallback > tags	The set of tags associated with this option. The tags are used indicate catetoegies (dimensions) that the option belonged to at the time the proposition was made.		ODE DecisionEvents
Placement Snapshot	object	_experience > decisioning > propositionDetails > items > placement	Snapshot of the placement for which the proposition was made. The object contains at least the xdm:id property value which is the identifier of the placement. In the future, this will be deprecated in favor of scopeDetails.placement.		ODE DecisionEvents
Placement ETag	string	_experience > decisioning > propositionDetails > items > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		ODE DecisionEvents
Placement's Channel Identifier	string	_experience > decisioning > propositionDetails > items > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		ODE DecisionEvents
Placement Identifier	string	_experience > decisioning > propositionDetails > items > placement > id	A unique identifier for the decision placement.		ODE DecisionEvents
Placement Name	string	_experience > decisioning > propositionDetails > items > placement > name	Placement name. The name is displayed in various user interfaces.		ODE DecisionEvents
Selection Strategy	object	_experience > decisioning > propositionDetails > items > selectionStrategy	Selection Strategy Details.		ODE DecisionEvents
Selection Strategy Identifier	string	_experience > decisioning > propositionDetails > items > selectionStrategy > id	A unique, immutable identifier for the selection strategy.		ODE DecisionEvents
Selected Options' Snapshot	array	_experience > decisioning > propositionDetails > items > selections	Snapshot of the options that were selected by this activity. The objects contain a at least the xdm:id property value which is the identifier of an option. The intention is that either the selections or the fallback property is required. In the future, this will be deprecated in favor of items.		ODE DecisionEvents
Unique Identifier	string	_experience > decisioning > propositionDetails > items > selections > items > _experience > decisioning > propositionsProfile > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		ODE DecisionEvents
Unique Identifier	string	_experience > decisioning > propositionDetails > items > selections > items > _experience > decisioning > propositionsTotal > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		ODE DecisionEvents
Decision Option ETag	string	_experience > decisioning > propositionDetails > items > selections > items > _repo > etag	The revision that the decision option object was at when the snapshot was taken.		ODE DecisionEvents
Decision Option Characteristics	object	_experience > decisioning > propositionDetails > items > selections > items > characteristics	Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.		ODE DecisionEvents
Decision Option Identifier	string	_experience > decisioning > propositionDetails > items > selections > items > id	A unique identifier for the decision option.		ODE DecisionEvents
Decision Option Name	string	_experience > decisioning > propositionDetails > items > selections > items > name	Option name. The name is displayed in various user interfaces.		ODE DecisionEvents
Option Content	object	_experience > decisioning > propositionDetails > items > selections > items > optionContent	Additional properties or attributes related to offer content		ODE DecisionEvents
Content Component Type	string	_experience > decisioning > propositionDetails > items > selections > items > optionContent > _type	Content Component Type. An enumerated set of URIs where each value maps to a type given to the content component. Some consumers of the content representations are expecting the @type value to be a reference to schema that describes additional properties of the content component.		ODE DecisionEvents
Format	string	_experience > decisioning > propositionDetails > items > selections > items > optionContent > _dc > format	The physical or digital manifestation of the resource. Typically, Format should include the media-type of the resource. Format may be used to determine the software, hardware or other equipment needed to display or operate the resource. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of [Internet Media Types](http://www.iana.org/ assignments/media-types/) defining computer media formats).		ODE DecisionEvents
Language	array	_experience > decisioning > propositionDetails > items > selections > items > optionContent > _dc > language	The language or languages of the resource. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		ODE DecisionEvents
Decision Option Score	number	_experience > decisioning > propositionDetails > items > selections > items > score	Calcuated value for that option in the context of a single scope. The value is only available if a score was calculated.		ODE DecisionEvents
Decision Option Tags	array	_experience > decisioning > propositionDetails > items > selections > items > tags	The set of tags associated with this option. The tags are used indicate catetoegies (dimensions) that the option belonged to at the time the proposition was made.		ODE DecisionEvents
Proposition Identifier	string	_experience > decisioning > propositionID	A unique identifier for the proposition event referenced by another "XDM ExperienceEvent". It is the expectation that applications use this "propositionID" in every experience event that was influenced by the set of propositions. An individual profile's proposition-response history is maintained with these proposition identifiers.		ODE DecisionEvents
Proposition Details	array	_experience > decisioning > propositions	Details about the results of the decision. An array providing the output of a single decision event, one proposition per activity parameter in the request.		ODE DecisionEvents
Decision Options' Snapshot	array	_experience > decisioning > propositions > items > items	Snapshot of the options that were selected by this proposition. The objects contain at least the xdm:id property value which is the identifier of an option. The intention is that either the selections or the fallback property is required.		ODE DecisionEvents
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsProfile > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		ODE DecisionEvents
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsTotal > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		ODE DecisionEvents
Decision Option ETag	string	_experience > decisioning > propositions > items > items > items > _repo > etag	The revision that the decision option object was at when the snapshot was taken.		ODE DecisionEvents
Decision Option Characteristics	object	_experience > decisioning > propositions > items > items > items > characteristics	Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.		ODE DecisionEvents
Decision Option Identifier	string	_experience > decisioning > propositions > items > items > items > id	A unique identifier for the decision option.		ODE DecisionEvents
Decision Option Name	string	_experience > decisioning > propositions > items > items > items > name	Option name. The name is displayed in various user interfaces.		ODE DecisionEvents
Option Content	object	_experience > decisioning > propositions > items > items > items > optionContent	Additional properties or attributes related to offer content		ODE DecisionEvents
Content Component Type	string	_experience > decisioning > propositions > items > items > items > optionContent > _type	Content Component Type. An enumerated set of URIs where each value maps to a type given to the content component. Some consumers of the content representations are expecting the @type value to be a reference to schema that describes additional properties of the content component.		ODE DecisionEvents
Format	string	_experience > decisioning > propositions > items > items > items > optionContent > _dc > format	The physical or digital manifestation of the resource. Typically, Format should include the media-type of the resource. Format may be used to determine the software, hardware or other equipment needed to display or operate the resource. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of [Internet Media Types](http://www.iana.org/ assignments/media-types/) defining computer media formats).		ODE DecisionEvents
Language	array	_experience > decisioning > propositions > items > items > items > optionContent > _dc > language	The language or languages of the resource. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		ODE DecisionEvents
Decision Option Score	number	_experience > decisioning > propositions > items > items > items > score	Calcuated value for that option in the context of a single scope. The value is only available if a score was calculated.		ODE DecisionEvents
Decision Option Tags	array	_experience > decisioning > propositions > items > items > items > tags	The set of tags associated with this option. The tags are used indicate catetoegies (dimensions) that the option belonged to at the time the proposition was made.		ODE DecisionEvents
Decision Scope Snapshot	object	_experience > decisioning > propositions > items > scopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst.		ODE DecisionEvents
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		ODE DecisionEvents
Activity ETag	string	_experience > decisioning > propositions > items > scopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		ODE DecisionEvents
Activity End Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		ODE DecisionEvents
Fallback Option	string	_experience > decisioning > propositions > items > scopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		ODE DecisionEvents
Activity Identifier	string	_experience > decisioning > propositions > items > scopeDetails > activity > id	A unique, immutable identifier for the decision activity.		ODE DecisionEvents
Activity Name	string	_experience > decisioning > propositions > items > scopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		ODE DecisionEvents
Activity Start Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		ODE DecisionEvents
Scope Details Characteristics	object	_experience > decisioning > propositions > items > scopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		ODE DecisionEvents
Correlation Identifier	string	_experience > decisioning > propositions > items > scopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		ODE DecisionEvents
Decision Provider	string	_experience > decisioning > propositions > items > scopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		ODE DecisionEvents
Selected Experience Option	object	_experience > decisioning > propositions > items > scopeDetails > experience	The experience that was selected when the decision was made.		ODE DecisionEvents
Experience Identifier	string	_experience > decisioning > propositions > items > scopeDetails > experience > id	A unique identifier for the decision option.		ODE DecisionEvents
Decision Scope Identifier	string	_experience > decisioning > propositions > items > scopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		ODE DecisionEvents
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		ODE DecisionEvents
Event observation	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		ODE DecisionEvents
Field name	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		ODE DecisionEvents
Mapping type	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	ODE DecisionEvents
Observation mapping	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		ODE DecisionEvents
Interaction outcome measurement	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		ODE DecisionEvents
Outcome identifier	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		ODE DecisionEvents
Outcome property path	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		ODE DecisionEvents
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		ODE DecisionEvents
Placement ETag	string	_experience > decisioning > propositions > items > scopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		ODE DecisionEvents
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		ODE DecisionEvents
Placement Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > id	A unique identifier for the decision placement.		ODE DecisionEvents
Placement Name	string	_experience > decisioning > propositions > items > scopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		ODE DecisionEvents
Strategy Step Details	array	_experience > decisioning > propositions > items > scopeDetails > strategies	The steps that were executed when the decision was made.		ODE DecisionEvents
Algorithm Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		ODE DecisionEvents
Execution Step	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter	ODE DecisionEvents
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		ODE DecisionEvents
Traffic Type	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	ODE DecisionEvents
Treatment Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		ODE DecisionEvents
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product (Cart) Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content location.entry: Location entry location.exit: Location exit	ODE DecisionEvents
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		ODE DecisionEvents
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		ODE DecisionEvents
Timestamp	string	timestamp	The time when an event or observation occurred.		ODE DecisionEvents
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		Email BCC Feedback Event Schema
Address	string	_experience > customerJourneyManagement > emailChannelContext > address	The technical address, for example, 'name@domain.com' as commonly defined in RFC2822 and subsequent standards.		Email BCC Feedback Event Schema
Email Namespace	string	_experience > customerJourneyManagement > emailChannelContext > namespace	Email namespace associated with the email address in the consent preferences in the Profile, e.g. email or Email		Email BCC Feedback Event Schema
IP Address	string	_experience > customerJourneyManagement > emailChannelContext > outboundIP	Outbound IP address of the customer used to deliver the message.		Email BCC Feedback Event Schema
Feedback Status	string	_experience > customerJourneyManagement > messageDeliveryfeedback > feedbackStatus	Provide status of a delivery attempt across different channels(Email,Push,SMS etc.), Not all enums are used for all the channels, so follow the detailed documentation.	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered	Email BCC Feedback Event Schema
Exclude Code	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageExclusion > code	Provide top level exclusion reason, like typology rule, mandatory parameter missing.		Email BCC Feedback Event Schema
Exclude Reason	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageExclusion > reason	Provide exclusion subcode, like exact typology rule-id.		Email BCC Feedback Event Schema
Failure Category	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > category	Classifies whether it is a sync bounce or async bounce.	sync: The delivery failed synchronously. async: The delivery failed asynchronously.	Email BCC Feedback Event Schema
Failure Code	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > code	Failure code for a failed delivery attempt.		Email BCC Feedback Event Schema
Failure Reason	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > reason	Failure reason for a failed delivery attempt.		Email BCC Feedback Event Schema
Failure Type	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > type	Classifies whether it is a soft bounce or hard bounce.	soft: The reason for failed delivery is temporary. hard: The reason for failed delivery is permanent.	Email BCC Feedback Event Schema
Offer details	object	_experience > customerJourneyManagement > messageDeliveryfeedback > offers	Describes offer(s) involved in a message feedback.		Email BCC Feedback Event Schema
Offer Activity ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > activityID	Unique Offer Decision identifier.		Email BCC Feedback Event Schema
Offer Count	integer	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > offerCount	Count of offers included in the offer proposition.		Email BCC Feedback Event Schema
Offer ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > offerID	Unique Identifier for Offer.		Email BCC Feedback Event Schema
Placement ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > placementID	Unique Identifier for Offer Placement.		Email BCC Feedback Event Schema
Proposition ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > propositionID	Unique Identifier for Offer Proposition.		Email BCC Feedback Event Schema
Proposition Time	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > propositionTime	Time at which the Offer proposition was generated.		Email BCC Feedback Event Schema
Offer Decision Scope ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > scopeID	Unique Offer Decison Scope identifier(offer-activity-id+placement-id BASE64 encoded).		Email BCC Feedback Event Schema
Retry Count	integer	_experience > customerJourneyManagement > messageDeliveryfeedback > retryCount	Number of failed attempts before the current event. The retryCount starts with '0', for message which is sent in first attempt will have 'retryCount' as 0.		Email BCC Feedback Event Schema
AJO Campaign ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignID	Unique ID of the AJO Campaign that triggered this message execution.		Email BCC Feedback Event Schema
AJO Campaign Version ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignVersionID	Version ID of the AJO Campaign that triggered this message execution.		Email BCC Feedback Event Schema
Batch Instance ID	string	_experience > customerJourneyManagement > messageExecution > batchInstanceID	GUID created at invocation of each new batch instance for a scheduled Journey or Campaign Action. E.g: If a scheduled Journey or Campaign Action runs at 8.00am and 10.00am, there will be two separate different batchInstanceID’s.		Email BCC Feedback Event Schema
Campaign Action ID	string	_experience > customerJourneyManagement > messageExecution > campaignActionID	Action ID of the Campaign that triggered this message execution.		Email BCC Feedback Event Schema
Campaign ID	string	_experience > customerJourneyManagement > messageExecution > campaignID	Unique ID of the Campaign that triggered this message execution.		Email BCC Feedback Event Schema
Campaign Version ID	string	_experience > customerJourneyManagement > messageExecution > campaignVersionID	Version ID of the Campaign that triggered this message execution.		Email BCC Feedback Event Schema
Journey Action ID	string	_experience > customerJourneyManagement > messageExecution > journeyActionID	Journey Action ID, for which MessageExecution is triggered.		Email BCC Feedback Event Schema
JourneyVersion ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionID	JourneyVersion Id triggerieng the MessageExecution.		Email BCC Feedback Event Schema
JourneyVersion Instance ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionInstanceID	Identifier of the journey version instance, specific to one individual (uuid).		Email BCC Feedback Event Schema
Journey Version Node ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionNodeID	Identifier of the journey version node, triggering the Message Execution.		Email BCC Feedback Event Schema
MessageExecution ID	string	_experience > customerJourneyManagement > messageExecution > messageExecutionID	The CJM activity originating this message.		Email BCC Feedback Event Schema
Message ID	string	_experience > customerJourneyManagement > messageExecution > messageID	Unique ID representing a non-personalized message sent to the end user.		Email BCC Feedback Event Schema
Message Publication ID	string	_experience > customerJourneyManagement > messageExecution > messagePublicationID	The Publication ID of parent Message ID of a MessageExecution originating this message.		Email BCC Feedback Event Schema
Message Type	string	_experience > customerJourneyManagement > messageExecution > messageType	Message Type, whether it's marketing or transactional message	marketing: Marketing transactional: Transactional	Email BCC Feedback Event Schema
Experience channel	object	_experience > customerJourneyManagement > messageProfile > channel	Experience channel related to the ExperienceEvent.		Email BCC Feedback Event Schema
isSendTimeOptimized	boolean	_experience > customerJourneyManagement > messageProfile > isSendTimeOptimized	True if the message execution is send time optimized.		Email BCC Feedback Event Schema
isTestExecution	boolean	_experience > customerJourneyManagement > messageProfile > isTestExecution	True if the message is sent as Test Execution.		Email BCC Feedback Event Schema
MessageProfile ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileID	A unique id refers to every single message sent as part of a MessageExecution activity.		Email BCC Feedback Event Schema
Content Variant	string	_experience > customerJourneyManagement > messageProfile > variant	A message execution can have multiple variants e.g. Multilingual (translated variants for the same content) or A/B testing (different content to test what works better) but a message delivered to a recipient always contains one of them.		Email BCC Feedback Event Schema
Push Platform	string	_experience > customerJourneyManagement > pushChannelContext > platform	Push provider service, e.g. apns or fcm	apns: Apple Push Notification service fcm: Firebase cloud messaging service	Email BCC Feedback Event Schema
Original Recipient Address	string	_experience > customerJourneyManagement > secondaryRecipientDetail > originalRecipientAddress	It is the address of the original recipient of which the copy of the mail to the secondary recipient was sent.		Email BCC Feedback Event Schema
Secondary Recipient Type	string	_experience > customerJourneyManagement > secondaryRecipientDetail > type	The type of the secondary recipient. i.e BCC (Blind Carbon Copy), CC (Carbon Copy) & Archival	bcc: BCC cc: CC archival: Archival	Email BCC Feedback Event Schema
SMS Provider	string	_experience > customerJourneyManagement > smsChannelContext > smsProvider	SMS provider , e.g. sinch or twilio	sinch: Sinch sms provider twilio: Twilio sms provider vibes: Vibes sms Provider	Email BCC Feedback Event Schema
ExperienceEvent merge ID	string	eventMergeId	An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.		Email BCC Feedback Event Schema
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product (Cart) Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content media.reporting.sessionStart: Media reporting sessionStart media.reporting.sessionClose: Media reporting sessionClose media.reporting.adStart: Media reporting adStart media.reporting.adClose: Media reporting adClose media.reporting.chapterClose: Media reporting chapterClose location.entry: Location entry location.exit: Location exit	Email BCC Feedback Event Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		Email BCC Feedback Event Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		Email BCC Feedback Event Schema
Produced By	string	producedBy	Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.	self: Self system: System salesRef: Sales Representative customerRep: Customer Representative	Email BCC Feedback Event Schema
Timestamp	string	timestamp	The time when an event or observation occurred.		Email BCC Feedback Event Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the record.		Entity Record Schema
AJO Campaign Entity	object	_experience > customerJourneyManagement > entities > campaign	AJO Campaign Entity Specific Fields		Entity Record Schema
Campaign Action ID	string	_experience > customerJourneyManagement > entities > campaign > campaignActionID	Action ID of the Campaign that triggered this message execution.		Entity Record Schema
AJO Campaign ID	string	_experience > customerJourneyManagement > entities > campaign > campaignID	AJO Campaign ID. Remains unchanged even after republishing.		Entity Record Schema
AJO Campaign Version ID	string	_experience > customerJourneyManagement > entities > campaign > campaignVersionID	AJO Campaign Version ID. Changes on republishing. Represents immutable version of campaign.		Entity Record Schema
AJO Campaign Description	string	_experience > customerJourneyManagement > entities > campaign > description	AJO Campaign Description.		Entity Record Schema
AJO Campaign Name	string	_experience > customerJourneyManagement > entities > campaign > name	AJO Campaign Name.		Entity Record Schema
AJO Channel/Message Entity	object	_experience > customerJourneyManagement > entities > channelDetails	AJO Channel/Message Entity Specific Fields. Denormalized on variantId		Entity Record Schema
Base Message ID	string	_experience > customerJourneyManagement > entities > channelDetails > baseMessageID	Represents the base Message ID from which the published message is derived.		Entity Record Schema
The channel for which this row corresponds.	object	_experience > customerJourneyManagement > entities > channelDetails > channel	Each specific experience channel defines a constant `@id`.		Entity Record Schema
Email Specific Fields	object	_experience > customerJourneyManagement > entities > channelDetails > email	Email Specific Fields		Entity Record Schema
Email Subject	string	_experience > customerJourneyManagement > entities > channelDetails > email > subject	Email subject, non-personalized		Entity Record Schema
Message ID	string	_experience > customerJourneyManagement > entities > channelDetails > messageID	Unique ID representing a non-personalized message sent to the end user.		Entity Record Schema
Message Publication ID	string	_experience > customerJourneyManagement > entities > channelDetails > messagePublicationID	Message Publication ID. Represents a frozen/published version of message.		Entity Record Schema
Message Publication Time	string	_experience > customerJourneyManagement > entities > channelDetails > messagePublishedAt	Time at which message was published		Entity Record Schema
Push Specific Fields	object	_experience > customerJourneyManagement > entities > channelDetails > push	Push Specific Fields.		Entity Record Schema
Push Title	string	_experience > customerJourneyManagement > entities > channelDetails > push > title	Push Title, non-personalized		Entity Record Schema
The json template used in the message	string	_experience > customerJourneyManagement > entities > channelDetails > template	The json template used while sending the message		Entity Record Schema
Channel's variant ID	string	_experience > customerJourneyManagement > entities > channelDetails > variantID	Is not frozen and might remain same between different versions of message publication.		Entity Record Schema
AJO Experiment Entity Specific Fields	object	_experience > customerJourneyManagement > entities > experiment	AJO Experiment Entity Specific Fields		Entity Record Schema
Experiment ID	string	_experience > customerJourneyManagement > entities > experiment > experimentId	This along with treatmentId has one to one mapping with messageID		Entity Record Schema
Experiment Name	string	_experience > customerJourneyManagement > entities > experiment > experimentName	Name of the experiment		Entity Record Schema
Treatment ID	string	_experience > customerJourneyManagement > entities > experiment > treatmentID	This along with experimentId has one to one mapping with messageID		Entity Record Schema
Treatment Name	string	_experience > customerJourneyManagement > entities > experiment > treatmentName	Name of the treatment		Entity Record Schema
AJO Journey Entity	object	_experience > customerJourneyManagement > entities > journey	AJO Journey Entity Specific Fields		Entity Record Schema
Journey Action ID	string	_experience > customerJourneyManagement > entities > journey > journeyActionID	Represents the Journey Action ID		Entity Record Schema
Journey Action Name	string	_experience > customerJourneyManagement > entities > journey > journeyActionName	Represents the Journey Label		Entity Record Schema
Journey ID	string	_experience > customerJourneyManagement > entities > journey > journeyID	Represents the journey ID		Entity Record Schema
Journey Name	string	_experience > customerJourneyManagement > entities > journey > journeyName	Represents the journey name		Entity Record Schema
Journey Name and Version	string	_experience > customerJourneyManagement > entities > journey > journeyNameAndVersion	Represents the concatenated values of Journey Name and Version		Entity Record Schema
Journey Node ID	string	_experience > customerJourneyManagement > entities > journey > journeyNodeID	Represents the id of the journey node on the canvas		Entity Record Schema
Journey Node Name	string	_experience > customerJourneyManagement > entities > journey > journeyNodeName	Represents the name of the journey node on the canvas		Entity Record Schema
Journey Node Type	string	_experience > customerJourneyManagement > entities > journey > journeyNodeType	Represents the journey node type as authored on the canvas		Entity Record Schema
Journey Version ID	string	_experience > customerJourneyManagement > entities > journey > journeyVersionID	Represents a frozen version of a Journey		Entity Record Schema
AJO Entity tags	object	_experience > customerJourneyManagement > entities > tags	AJO Entity tags corresponding to a Journey or Campaign		Entity Record Schema
Tags	array	_experience > customerJourneyManagement > entities > tags > values	Array of Tags used in AJO entity		Entity Record Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Field name	Type	Field path	Description	Enumeration	Schema

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Enumeration

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