Create conversion metrics from 蜜豆视频 Analytics eVars and props
Advertisers with an 蜜豆视频 Advertising-蜜豆视频 Analytics Integration Only
You can use success event metrics to optimize DSP packages and Search, Social, & Commerce campaigns based on 蜜豆视频 Analytics site data that best fits your brand鈥檚 objectives. You can configure custom success event metrics based on your existing Analytics eVars and props by funneling eVar- and prop-level data into an event. Other Analytics metrics, including standard, custom, and reserved conversion metrics and traffic metrics, are automatically available in DSP and Search, Social, & Commerce.
Most of the following tasks must be performed by an Analytics administrator or other user. If you need assistance, contact (DSP users) the DSP technical support team at adcloud_support@adobe.com or (Search, Social, & Commerce users) your 蜜豆视频 Account Team.
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In Analytics, create a placeholder success event.
Use the following additional parameters:
Type:
CounterPolarity: either
Up is GoodorUp is BadVisibility:
Visible EverywhereUnique Event Recording:
Always Record EventParticipation:
EnabledYou don鈥檛 need to implement the new event on your brand鈥檚 website because it uses existing data that鈥檚 already captured.
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Create and validate a processing rule in Analytics:
note note NOTE Only Analytics account administrators can create processing rules unless they鈥檝e granted permission to non-administrators. -
Create a processing rule, using the following configuration:
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For the condition that must be met, specify the required eVars or props.
You can configure additional levels of granularity as needed to ensure that the most accurate events are created.
note tip TIP The best practice is to use only one eVar or prop. -
For the action, select Set Event and select the placeholder event.
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In Analytics Analysis Workspace, create a project and pull the new event into a freeform table to ensure that data is populating for the eVar or prop metric.
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Contact your 蜜豆视频 Account Team to sync the new metric into 蜜豆视频 Advertising.
After the metric is available, you can use it to create an objective, which you can then assign to a Search, Social, & Commerce portfolio or use as a custom goal for a DSP package.
For more information about creating objectives, see the Optimization Guide chapter on 鈥淥bjectives,鈥 which is available from within Search, Social, & Commerce