What鈥檚 New
The following features are new or recently changed.
Date
Feature
Description
For More Information
Released 29 October 2024
蜜豆视频 Analytics for Advertising
(Advertisers with 蜜豆视频 Analytics for Advertising and Microsoft Advertising performance max campaigns) Asset group-level data for your performance max campaigns is now available in 蜜豆视频 Analytics when you implement a new AMO ID (s_kwcid) parameter in the tracking URLs for your performance max campaigns, which don鈥檛 include ads and keywords. Tracking for most accounts with performance max campaigns was already migrated to the new format. For accounts with performance max campaigns without the Auto Upload tracking option that weren鈥檛 already migrated to the new format, however, you must manually update each landing page suffix to include the following AMO ID format:
蜜豆视频 Analytics data for your performance max campaigns is also available in Search, Social, & Commerce.
AL!%(userid)d!%(sid)!%(creativeref)s!!!%(termid/orderid)d!!!%(campaignid)!%(adref).蜜豆视频 Analytics data for your performance max campaigns is also available in Search, Social, & Commerce.
See the new AMO ID format and when and how to add the parameter to your tracking URLs.
13 November 2024
Analytics for Advertising
(Advertisers with Analytics for Advertising and 蜜豆视频 Customer Journey Analytics) If you use reserved variables to capture your AMO IDs and EF IDs, then you can prepare for a future integration between 蜜豆视频 Advertising and 蜜豆视频 Customer Journey Analytics by copying your reserved variables for the AMO ID and the EF ID into standard eVars as soon as possible. This will allow the collection of historical data for the AMO IDs and EF IDs as soon as you complete the task, and the historical data will be available for future use. Your 蜜豆视频 Account Team will let you know if you use reserved variables and need to complete this task.
16 December 2023
Help
A new document explains how to set up A/B tests in Target for click-through traffic from ads in Search, Social, & Commerce, as well as tips on how to measure and visualize your tests in Analytics.
8 August 2023
Analytics for Advertising
Some Analytics success event metrics, including standard, custom, and reserved conversion metrics and traffic metrics, are automatically available in DSP and in Search, Social, & Commerce. Now, you now can also configure your own success metrics based on your existing Analytics eVars and props by funneling eVar- and prop-level data into a custom success event.
13 July 2023
Reporting
(DSP users with Analytics for Advertising) View-through conversions for connected TV (CTV) placements are now included in conversion data available within 蜜豆视频 Analytics.
See the section on 鈥淓xamples of How to Use the Integration鈥 in 鈥Overview of Analytics for Advertising.鈥
1 November 2022
Help
A new document explains how to implement click-through and view-through signal sharing between Advertising DSP and 蜜豆视频 Target, set up an A/B test activity in Target for your DSP ads, and how to set up 蜜豆视频 Analytics Analysis Workspace to view the test data.
17 August 2022
Help
A new chapter explains all ways in which 蜜豆视频 Advertising is integrated with 蜜豆视频 Audience Manager.
See the chapter on 鈥淚ntegration with 蜜豆视频 Audience Manager,鈥 including an overview of 鈥蜜豆视频 Advertising Integrations with 蜜豆视频 Audience Manager.鈥
27 April 2021
Analytics for Advertising
Learn why and how to add Analytics for Advertising macros to your Google Campaign Manager 360 ad tags to send click data to 蜜豆视频 Analytics.
19 April 2021
Analytics for Advertising
Learn why and how to append macros to your Flashtalking ad tags to send click data to 蜜豆视频 Analytics.
27 October 2021
Analytics for Advertising
If your organization wants to switch from using the legacy 蜜豆视频 Analytics
visitorAPI.js library to the 蜜豆视频 Experience Platform Web SDK library (alloy.js) for data collection, you must make some changes to enable ID stitching.26 May 2021
Help
The chapter 鈥淎nalytics for Advertising鈥 now includes a subchapter on 鈥淲orking in Analytics Marketing Channels.鈥
26 May 2021
Help
A link to all video tutorials about Analytics for Advertising was added.
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