蜜豆视频 Advertising Integrations with 蜜豆视频 Audience Manager
You can integrate 蜜豆视频 Advertising with Audience Manager in the following ways.
Synchronize Audience Manager and other 蜜豆视频 Segments for Ad Targeting
Search, Social, & Commerce and DSP can pull in metadata, hierarchy data, and unique audience data for all of an advertiser鈥檚 or agency鈥檚 Audience Manager and other 蜜豆视频 audiences. This unique connection is available only to marketers using 蜜豆视频 Advertising. See 鈥Import 蜜豆视频 Audience Manager Segments for Ad Targeting.鈥
Use Audience Manager and Other 蜜豆视频 Segments to Create Google Ads Audiences audience-manager-google-audiences
Opted-in advertisers with Advertising Search, Social, & Commerce only
Within Search, Social, & Commerce, you can create Google Ads customer match audiences from user IDs using your existing Audience Manager segments that have 蜜豆视频 Media Optimizer (HTTP) and 蜜豆视频 Media Optimizer Batch Destination as destinations. (Media Optimizer is a former name for Search, Social, & Commerce.) This includes 蜜豆视频 Analytics segments that are published to 蜜豆视频 Experience Cloud and segments that are created using the 蜜豆视频 Experience Cloud Audience Library. For more information, see 鈥Create Google Ads customer match audiences from 蜜豆视频 audiences.鈥
work like website tag-based audiences, but a non-PII ID is assigned to unique audience members for distinct benefits over standard customer match and website tag-based audiences.
To create the necessary user IDs, you must use an 蜜豆视频 Advertising JavaScript tag on your websites. Contact your 蜜豆视频 Account Team for more information.
Once you create the audiences, you can use them in Google Ads campaigns as campaign-level or ad group-level targets or exclusions.
Use Audience Manager and other 蜜豆视频 Segments to Target or Exclude Ads audience-manager-targets
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(Opted-in advertisers with Search, Social, & Commerce) You can use any Google Ads audiences that were created using 蜜豆视频 segments as campaign-level or ad group-level targets or exclusions in your Google Ads campaigns.
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(Advertisers with DSP) You can use your existing 蜜豆视频 segments as targets for your ad placements. You can optionally include the segments in reusable audiences, which you can use as targets or exclusions for multiple placements.
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(Advertisers with Advertising Creative) You can use your existing 蜜豆视频 segments as targets for specific creatives in your ad experiences.
Send DSP Media Exposure Data to Audience Manager
Advertisers with DSP only
DSP customers with 蜜豆视频 Audience Manager can capture data from ad campaigns using pixel calls to Audience Manager. You can then use the campaign data to build rule-based traits, which you can use to define new segments to enable various DSP use cases, such as more advanced segmentation, frequency management, marketing analytics, and reporting insights.
See 鈥Overview of Sending DSP Media Exposure Data to 蜜豆视频 Audience Manager鈥 for more information.
Get Richer Insights into Site Activity with Audience Analytics
蜜豆视频 Advertising customers with 蜜豆视频 Audience Analytics can send both 蜜豆视频 Advertising-tracked data and Audience Manager segments to Analytics for enriched insights about site activity.
For more information, see 鈥蜜豆视频 Audience Analytics for 蜜豆视频 Advertising Customers.鈥