蜜豆视频 Advertising Metrics in Analysis Workspace
Advertisers with an 蜜豆视频 Advertising-蜜豆视频 Analytics Integration Only
NOTE
- 蜜豆视频 Advertising passes traffic metrics and dimensions to Analytics daily.
- Analytics captures 蜜豆视频 Advertising click-throughs and view-throughs in real time.
- For Search, Social, & Commerce, this feature is supported for most ad networks and campaign types. See 鈥Supported Inventory鈥 in the Search, Social, & Commerce Guide for more information.
Traffic Metrics from 蜜豆视频 Advertising
蜜豆视频 Advertising traffic metrics in Analytics usually start with 鈥溍鄱故悠 Advertising,鈥 except for 鈥淎MO ID Instances.鈥 However, for long-term customers who used a custom event (rather than a reserved event) to originally create metrics for clicks, cost, and impressions, those metrics still begin with 鈥淎MO.鈥
Traffic Metric
Description
蜜豆视频 Advertising Clicks or (some legacy customers) AMO Clicks
The number of total 蜜豆视频 Advertising clicks.
蜜豆视频 Advertising Cost or (some legacy customers) AMO Cost
The 蜜豆视频 Advertising spend in the currency of the report suite.
蜜豆视频 Advertising Impressions or (some legacy customers) AMO Impressions
The number of 蜜豆视频 Advertising impressions.
蜜豆视频 Advertising Measurable Impressions
The number of impressions that were served for which viewability instrumentation successfully initialized. This value is calculated as (instrumented impressions - the number of unmeasurable impressions).
蜜豆视频 Advertising Minutes Viewed
The number of minutes an 蜜豆视频 Advertising video was viewed.
蜜豆视频 Advertising Not Viewable Impressions
The number of impressions that were determined to be not viewable. This value is calculated as (蜜豆视频 Advertising Measurable Impressions - 蜜豆视频 Advertising Viewable).
蜜豆视频 Advertising Viewable Impressions
The number of impressions that were measured to be viewable according to the placement configuration.
蜜豆视频 Advertising Views
The number of views on an ad. A view is counted when the viewer initiates the 蜜豆视频 Advertising video.
蜜豆视频 Advertising Views 25% Complete
The number of views for which at least 25% of an 蜜豆视频 Advertising video was watched.
蜜豆视频 Advertising Views 50% Complete
The number of views for which at least 50% of an 蜜豆视频 Advertising video was watched.
蜜豆视频 Advertising Views 75% Complete
The number of views for which at least 75% of an 蜜豆视频 Advertising video was watched.
蜜豆视频 Advertising Views 100% Complete
The number of views for which 100% of an 蜜豆视频 Advertising video was watched.
AMO ID Instances
The number of times the AMO ID is set.
蜜豆视频 Advertising Dimensions
NOTE
All 蜜豆视频 Advertising dimensions in Analytics are followed by 鈥(AMO ID).鈥
Dimension
Applicable 蜜豆视频 Advertising Data
Description
Ad Platform (AMO ID)
DSP and Search, Social, & Commerce data
Advertising DSP or the search engine name
Account (AMO ID
DSP and Search, Social, & Commerce data
The account name.
Network (AMO ID)
DSP and Search, Social, & Commerce data
RTB (DSP) or the ad network name (Search, Social, & Commerce)
Campaign (AMO ID)
DSP and Search, Social, & Commerce data
The campaign name.
Optimization (AMO ID)
DSP and Search, Social, & Commerce data
The package (DSP) or portfolio (Search, Social, & Commerce) name.
Placement (AMO ID)
DSP data
The placement name.
Ad Group (AMO ID)
Search, Social, & Commerce data
The ad group name.
Keyword (AMO ID)
Search, Social, & Commerce data
The keyword.
Match Type (AMO ID)
Search, Social, & Commerce data
The search match type.
Keyword Match Type (AMO ID)
Search, Social, & Commerce data
The keyword and match type.
Ad Type (AMO ID)
DSP and Search, Social, & Commerce data
The ad type, such as
text, video, display, or native.Ad Title (AMO ID)
DSP and Search, Social, & Commerce data
The ad type (DSP) or ad title (Search, Social, & Commerce).
Ad Description (AMO ID)
DSP and Search, Social, & Commerce data
The ad description (DSP) or ad body (Search, Social, & Commerce).
Ad Display URL (AMO ID)
Search, Social, & Commerce data
The URL displayed in the ad.
Ad Destination URL (AMO ID)
Search, Social, & Commerce data
The destination URL for the ad.
Landing Type (AMO ID)
DSP and Search, Social, & Commerce data
Whether the landing page entry was a view-through or a click-through.
Product Target (AMO ID)
Search, Social, & Commerce data
The product target for a product listing ad.
Useful Custom Calculated Metrics for 蜜豆视频 Advertising
Consider creating the following metrics for your 蜜豆视频 Advertising data.
- Clicks to Landing Page Instance (AMO ID Instances / 蜜豆视频 Advertising Clicks): This is the % of people who clicked the ad and made it to the landing page.
- Measurable Rate (蜜豆视频 Advertising Viewable Impressions / 蜜豆视频 Advertising Impressions * 100)
- Viewable Impression Rate (蜜豆视频 Advertising Viewable Impressions / 蜜豆视频 Advertising Measureable Impressions * 100)
- Cost Per View (蜜豆视频 Advertising Cost / 蜜豆视频 Advertising Views)
- Cost Per Click (蜜豆视频 Advertising Cost / 蜜豆视频 Advertising Clicks)
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