蜜豆视频 Advertising Support for Consumer Privacy
蜜豆视频 Advertising provides security and privacy controls to help advertiser customers comply with the following consumer privacy laws:
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The General Data Protection Regulation (GDPR)
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The California Consumer Privacy Act (CCPA)
What鈥檚 New
The following features are new or recently changed.
Date
Feature
Description
For More Information
Released 10 March 2025
Privacy
(Advertising DSP only) With 蜜豆视频鈥檚 partnership with the Digital Advertising Alliance (DAA), Advertising DSP end users can now opt out of all behavioral targeting that relies on hashed email addresses from 鈥溍鄱故悠 Marketing Cloud - Advertising Services鈥 (a legacy name for 蜜豆视频 Experience Cloud that includes DSP + Audience Manager cookies). Previously, DSP supported only cookie-based opt-outs.
When an end user opts out of behavioral targeting, DSP captures the end user鈥檚 cookie, mobile ID, or hashed email address (which DSP may associate with a Unified ID 2.0 (UID2.0) ID or a LiveRamp RampID). DSP then excludes behavioral targeting for ad impressions to that end user as long as the end user retains their opt-out cookie, which lasts for five years.
Your end users can either: a) opt out of ads on their browser from or b) opt out of ads on their browser, apps, or using a token identifier from .
No work is required for advertisers.
When an end user opts out of behavioral targeting, DSP captures the end user鈥檚 cookie, mobile ID, or hashed email address (which DSP may associate with a Unified ID 2.0 (UID2.0) ID or a LiveRamp RampID). DSP then excludes behavioral targeting for ad impressions to that end user as long as the end user retains their opt-out cookie, which lasts for five years.
Your end users can either: a) opt out of ads on their browser from or b) opt out of ads on their browser, apps, or using a token identifier from .
No work is required for advertisers.
See 鈥.鈥
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