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In the main menu, click Search > Tools > Tracking URL.

Select the ad network account from the list.

(Google Ads keywords; text, mobile app install, and dynamic search ads; placements; sitelinks; and product groups) Tracking tags for the tracking template field are displayed. They don’t include any account-level append parameters. Skip to Step 4.

For all other types of tags, input information to generate a tag.

(If necessary) Generate a tag:

1. Specify the landing pages, with sitelinks or product names when requested, in one of the following ways:

   • Specify a file containing the information by entering the full path and file name or by clicking Browse to locate the file on your device or network. The file must be a tab-delimited text file with one item per line in the following format:

     • (Creatives, Standard ads) **landing_page**

       where landing_page is a valid landing page URL or base URL.

       Example: http://www.example.com/travel.html

     • (Microsoft Advertising sitelinks) sitelink <tab> ** <tab> landing_page

       where sitelink is the sitelink name and landing_page is a valid landing page URL or base URL.

       Example: Careers <tab> ** <tab> http://www.example.com/careers.html

       The file can include up to 10,000 lines.

     • (Google Merchant Center product groups and Microsoft Advertising product ads) product name <tab> ** <tab> landing_page

       where product name is the product name and landing_page is a valid landing page URL or base URL.

       Example: Acme PR208 <tab> ** <tab> http://www.example.com/travel.html

       The file can include up to 10,000 lines.

   • In the input field, enter one item per line in the following format:

     • (Creatives, Standard ads) landing_page

       where landing_page is a valid landing page URL or base URL.

       Example: http://www.example.com/travel.html

     • (Microsoft Advertising sitelinks) sitelink**landing_page

       where sitelink is the sitelink name and landing_page is a valid landing page URL or base URL.

       Example: Careers**http://www.example.com/careers.html

     • (Google Merchant Center product groups and Microsoft Advertising product ads) product name**landing_page

       where product name is the product name and landing_page is a valid landing page URL or base URL.

       Example: Acme PR208**http://www.example.com/travel.html

2. Click Generate Tracking URLs.

(Optional) Copy the URLs (beginning with “http” or “https”) from the screen or output page and implement them in the search or social account.