When and how to generate click-tracking URLs by ad network and object
The following table explains how to generate click-tracking URLs for the various campaign components.
- text ads
- keywords
- (Google Ads content campaigns) placements
- (Google Advertising and Advertising) sitelinks
When the tracking settings for an active campaign include the options 鈥淓F Redirect鈥 and 鈥淎uto Upload鈥 (either set at the campaign level or inherited from the account settings), you don鈥檛 need to generate tracking URLs for the ad group components. Search, Social, & Commerce automatically creates and uploads the following types of tracking URLs to the ad network each time it synchronizes with it: a) (accounts with final URLs) Search, Social, & Commerce tracking parameters for tracking templates and the same parameters appended to the final URLs, b) (accounts with destination URLs) new destination URLs embedded with Search, Social, & Commerce tracking code, and c) (Google Ads and Microsoft Advertising accounts) landing page suffix (final URL suffix) parameters.
If the Auto Upload option is disabled, then you can generate tracking URLs for a component in any of the following ways:
-
(Google Ads, Microsoft Advertising, Yahoo! Ads, and Yandex) When you post ads from feed files, select the Generate Tracking URLs option. You can optionally validate the tracking template fields in any bulksheet file before you post it to the ad network.
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When you download, upload, or post a bulksheet file containing the component, select the Generate Tracking URLs option. For accounts with destination URLs, you can optionally validate the Base URL/Final URL fields fields before you post the file to the ad network
-
Use the Tracking URLs tool to generate a tracking URL and manually add it to the appropriate Tracking Template or Base URL field. Note: The tracking templates you generate don鈥檛 include any additional tracking parameters specified in the account or campaign settings.
- Google accounts) Go to the Tracking URLs tool, copy the on-screen value in the appropriate Tracking Template field, and manually add the entire tracking string to the component settings. You must add a Google Ads ValueTrack parameter for the final URL after the
&url=parameter (such as{lpurl}). For a list of ValueTrack parameters to indicate final URLs in tracking templates, see the 鈥淭racking template only鈥 parameters in the section on 鈥淎vailable ValueTrack Parameters鈥 in the [Google Ads documentation]9https://support.google.com/google-ads/answer/2375447. - (Other accounts with final URLs) Generate a tracking URL using the Tracking URLs tool, and manually add the entire tracking string to the component settings. You must add a parameter for the final URL after the
&url=parameter (such as{lpurl}). For Yahoo! Japan Ads accounts, use the parameter{lpurl}. For a list of Microsoft Advertising parameters to indicate final URLs in tracking templates, see the . - (Accounts with destination URLs) Generate a tracking URL using the Tracking URLs tool, and manually add the tracking URL in the appropriate Base URL field.
- Google accounts) Go to the Tracking URLs tool, copy the on-screen value in the appropriate Tracking Template field, and manually add the entire tracking string to the component settings. You must add a Google Ads ValueTrack parameter for the final URL after the
Notes:
- (Accounts with final URLs) The tracking template at the most granular level is used (for example, a keyword-level tracking template overrides the account-, campaign- and ad group-level templates, and tracking templates for keywords and placements override those for the associated ad).
- 蜜豆视频 Advertising maps clicks and resulting revenue from sitelinks to the keyword associated with the ad in which the sitelink is included, not separately. See 鈥Supported inventory.鈥
Tip: (Accounts with final URLs) Tracking is easiest to manage if you create tracking templates at only the highest level necessary 鈥 for example, account- or campaign-level tracking templates to apply the same tracking to all entities in the account or campaign.
- Microsoft Merchant Center accounts: Manually create a tracking URL for each product in your Microsoft Merchant Center account using the tracking template format for shopping ads, and manually add it to the Tracking Template field in the account, campaign, or product group settings.
Alternately, you can add the tracking URL to the product data within the Microsoft Merchant Center account. To do so, include the tracking URL, together with the value in the 鈥渓ink鈥 or 鈥渕obile_link鈥 fields, as appropriate, in a . The value in the 鈥渂ingads_redirect鈥 field replaces the values in the 鈥渓ink鈥 and 鈥渕obile_link鈥 fields. URLs generated using this method don鈥檛 include any tracking parameters specified in the account settings.
Note: The account-level and campaign-level feature to automatically upload tracking during sync doesn鈥檛 generate tracking for new Microsoft Advertising product groups. A workaround is to generate tracking when you upload or post a bulksheet. - Google Merchant Center accounts: Generate tracking URLs using the Tracking URLs tool, and manually add them to the Tracking Template fields in the account, campaign, or product group settings.
If the Auto Upload option is disabled, then you can generate tracking URLs using the Tracking URLs tool, and manually add them to the ad settings using the ad network鈥檚 editor.