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DocumentationCustomer Journey AnalyticsCustomer Journey Analytics Guide

Metrics

Last update: Tue Oct 15 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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  • User

Metrics allow you to quantify data points in Analysis Workspace. They are most commonly used as columns in a visualization and tied to dimensions.

Use metrics in Analysis Workspace

Metrics are flexible in their use within Analysis Workspace. Drag a metric to an empty Freeform table to see that metric trended over the project’s date period. You can also drag a metric when a dimension is present to see that metric compared to each dimension item. Dragging a metric on top of an existing metric header replaces it, and dragging a metric next to a header lets you see both metrics side-by-side.

For information about how to add metrics and other types of components to Analysis Workspace, see Use components in Analysis Workspace.

Types of metrics

ÃÛ¶¹ÊÓƵ offers several types of metrics for use in Analysis Workspace:

  • Standard metrics: Example of standard metrics are People, Sessions, Events.

    Contrary to ÃÛ¶¹ÊÓƵ Analytics, Customer Journey Analytics allows you to define standard metrics in a flexible way within the scope of a connection and a data view.

    • People: The People metric in Customer Journey Analytics is the count distinct of Person IDs. Depending on what you choose as the Person ID when you configure datasets in your connection, the People metric can mean different things.
    • Sessions: The Sessions metric in Customer Journey Analytics is what you define as part of the configuration of the Sessions settings in your data view. See Session settings.
    • Events: The Events metric in Customer Journey Analytics are comprised of the events that are part of any event dataset you have configured as part of your connection.

  • Calculated metrics Calculator : User-defined metrics that are based on standard metrics, static numbers, or algorithmic functions.

  • Calculated metric templates ÃÛ¶¹ÊÓƵLogoSmall : ÃÛ¶¹ÊÓƵ-defined metrics that behave similarly to calculated metrics. You can use them as-is in Workspace projects, or save a copy to customize the logic. See Default calculated metrics.

You can see whether a metric is approved Approved icon or not. If you want more details on a metric, hover over the metric, and select Info icon . See Component info for more information.

Calculated metrics

Calculated metrics allow you to easily configure how metrics relate to each other using simple operators or statistical functions. See Calculated metrics overview for more information.

Compare metrics with different attribution models

If you’d like to quickly and easily compare one attribution model to anothe for a metric, select Compare attribution models from the context menu for a metric.

Workspace panel highlighting Compare attribution models

This shortcut lets you quickly and easily compare attribution models.

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