ÃÛ¶¹ÊÓƵ

DocumentationAudience ManagerAudience Manager User Guide

How to forward data from ÃÛ¶¹ÊÓƵ Analytics to Audience Manager implement-the-audience-management-module

Last update: Wed Oct 20 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Follow the steps in this tutorial to forward Analytics data to Audience Manager instead of having the Audience Manager Data Integration Library (DIL) code send a pixel from the page.

TIP
We recommend you use ÃÛ¶¹ÊÓƵ Experience Platform Tags to forward Analytics data into Audience Manager. By using Tags, you do not have to manually copy code into AppMeasurement, as shown on this page.

Prerequisites prereqs

In addition to enabling the extensions or implementing the code described in this document, you must also:

Implementation implementation

There are two methods to implement data forwarding from ÃÛ¶¹ÊÓƵ Analytics to Audience Manager, depending on the tag management solution that you use.

Implementation using ÃÛ¶¹ÊÓƵ Experience Platform Tags

ÃÛ¶¹ÊÓƵ recommends you use the Tags extension to instrument ÃÛ¶¹ÊÓƵ Analytics and Audience Manager on your properties. In this case, you do not need to manually copy any code. Instead, you must enable data sharing in the Analytics extension, as shown in the image below. See also the ÃÛ¶¹ÊÓƵ Analytics Extension documentation.

TIP
If you install the ÃÛ¶¹ÊÓƵ Analytics extension, do not also install the Audience Manager extension. Forwarding data from the Analytics extension replaces the Audience Manager extension functionality.

How to enable data sharing from the ÃÛ¶¹ÊÓƵ Analytics extension to Audience Manager

Code Elements Defined code-elements-defined

The following table defines important variables in the code sample.

Parameter
Description
partner
Required. This is a partner name assigned to you by ÃÛ¶¹ÊÓƵ. It is sometimes referred to as your partner ID or partner subdomain. Contact your ÃÛ¶¹ÊÓƵ consultant or if you don’t know your partner name.
containerNSID
Required. Most customers can just set "containerNSID":0 . However, if your company needs to customize ID syncs with a different container, you can specify that container ID here.
uuidCookie
Optional. This configuration lets you set an ÃÛ¶¹ÊÓƵ cookie in the first-party domain. This cookie contains the UUID .
visitorService - namespace
Required. The namespace parameter is required if you use the AudienceManagement module bundled with AppMeasurement version 2.10 or newer. This AudienceManagement module requires that you use ÃÛ¶¹ÊÓƵ Experience Platform Identity Service 3.3 or newer.

The Experience Cloud Organization ID is the ID that a company is provided with upon signing up for the Experience Cloud. Find out your company’s Organization ID in Organizations and Account Linking.

Results: Data Forwarding to Audience Manager results-data-forwarding

Your Analytics implementation sends data to Audience Manager after you have:

  • Enabled Server-Side Forwarding (talk to your consultant about this feature);
  • Implemented the ÃÛ¶¹ÊÓƵ Experience Platform Identity Service;
  • Followed the implementation steps in this tutorial.

This process sends data to Audience Manager:

  • On page view calls;
  • From tracked links;
  • From video milestone and heartbeat video views.
NOTE
The variables sent to Audience Manager from Analytics use special prefixes. You need understand and take these prefixes into account when creating Audience Manager traits. For more information on these prefixes, see Prefix Requirements for Key Variables.
recommendation-more-help
de293fbf-b489-49b0-8daa-51ed303af695