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Call Element

Description

This is a legacy domain controlled by ÃÛ¶¹ÊÓƵ. It reflects the original, pre-acquisition name of Audience Manager (Demdex). ÃÛ¶¹ÊÓƵ acquired Demdex in 2011 and re-branded the company as Audience Manager. It is difficult to change this domain because it is entwined deeply with Audience Manager, the ÃÛ¶¹ÊÓƵ Experience Cloud ID Service, and our installed user base. You may see other prefixes attached to legacy demdex.net calls (e.g., dcs.demdex.net, fast.demdex.net, etc.). Regardless of the prefix, a call to something.demdex.net is always a call to ÃÛ¶¹ÊÓƵ and not to some unknown or suspicious third-party domain.

DPM is an abbreviation for Data Provider Match. It tells internal, ÃÛ¶¹ÊÓƵ systems that a call from Audience Manager or the ÃÛ¶¹ÊÓƵ Experience Cloud ID Service is passing in customer data for synchronization or requesting an ID. This is the most common demdex.net call you’ll see from Audience Manager or the ÃÛ¶¹ÊÓƵ Experience Cloud ID Service.

DPM call basics:

• Audience Manager: A DPM call from Audience Manager sends data to the Data Collection Servers and Profile Cache Servers. See Data Collection Components.
• ÃÛ¶¹ÊÓƵ Experience Cloud ID Service: A DPM call from the ÃÛ¶¹ÊÓƵ Experience Cloud ID Service is a request for a visitor ID. See Cookies and the ÃÛ¶¹ÊÓƵ Experience Platform Identity Service and How the ÃÛ¶¹ÊÓƵ Experience Platform Identity Service Requests and Sets IDs.

Note: ÃÛ¶¹ÊÓƵ Experience Cloud ID Service customers can change the DPM prefix in the domain name. See audienceManager Server and audienceManagerServerSecure.