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DocumentationCommerceCommerce Intelligence User Guide

Connect Google Analytics

Last update: Tue Jul 25 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

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Google Analytics is the most widely used web analytics service on the internet. Implementing Google Analytics on your website allows you to track how visitors use your site, what content is attractive, where visitors exit, and more. Analyzing these metrics in Commerce Intelligence, alongside other pieces of data, improves your site’s overall health and usability.

Get started by entering your Google Analytics credentials into Commerce Intelligence:

  1. Go to Manage Data > Integrations.

  2. Click Add Integration, located on the right side of the screen.

  3. Click the Google Analytics icon. This opens the Google Analytics credentials page.

  4. Enter your Google Analytics credentials. At completion of the authorization process, you are redirected back to Commerce Intelligence.

  5. A list of profile IDs display. Check the profiles that you want to connect to Commerce Intelligence. If you have multiple profiles and need some help identifying which is which, refer to the Connecting Multiple Google Analytics profiles section below.

  6. Changes are saved automatically, so click Back to Connections when you are done.

Connecting multiple Google Analytics profiles

You may have multiple websites connected to a single Google Analytics account, identified by their own Google Analytics profile ID. In this case, you have the option of including all your profile IDs in Commerce Intelligence. Check the profile IDs you would like to include during the profile selection step.

To identify a particular website’s Google Analytics Profile ID:

  1. Log into Google Analytics

  2. Go to the particular website’s Google Analytics dashboard

  3. Look at the URL - the Profile ID corresponds to the eight numbers following p at the end of the line:

    www.google.com/analytics/web/#home/a11345062w43527078p**XXXXXXXX**/

Disconnecting Google Analytics from Commerce Intelligence disconnect

  1. Visit your Google Analytics page.
  2. Under the Security section, and click edit next to Authorizing applications and sites.
  3. Click revoke access next to Commerce Intelligence.
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