Brand validation
In GenStudio for Performance Marketing, brand validation is an essential component that works in collaboration with the generative AI functionality and guidelines—Brands, Products, and Personas. It ensures that all your content aligns with your brand identity.
GenStudio for Performance Marketing conducts brand validation on various aspects, including:
- Brand guidelines specific to each customer
- Copy guidelines for different channel platforms
- Ethical considerations related to gender, ethnicity, race, disability status, and age in AI-generated content
Brand guidelines check
A summary of brand validation information for each generated content variant is accessible through the Brand guidelines check icon next to each variant in the Canvas.
The Brand guidelines check displays the percentage of compliance with your brand. The percentage is calculated as the number of guidelines that passed validation versus the number of guidelines tested.
Click the icon to see how many guidelines are compliant with your brand and how many guidelines need review.
Brand validation panel
The Brand validation panel opens on the right side of the Canvas when clicked from the top menu bar or from the Brand guidelines check icon for a variant. This panel provides detailed brand validation information and illuminates opportunities for improvement for each variant section.
The Brand validation panel displays information for:
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Email:
- Subject line section
- Preheader section
- Header section
- Body section
- CTA (call to action) section
- Brand voice guidelines
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Meta ad:
- Headline section
- Body copy section
- CTA (call to action) section
- On-image text section
Filter
In the Brand validation panel you can filter what guidelines are shown. Click the filter icon at the top of the panel to view:
- Guidelines that are met—Displays only the guidelines that passed brand validation.
- Guidelines that need attention—Displays only the guidelines that did not pass brand validation and need further edits to be more brand compliant.
- Both—Displays all guidelines for which the variants are measured against.
Improve brand alignment
To maximize effectiveness of generated content and maintain consistent brand identity, use the Brand guidelines check and the Brand Validation panel. You can manually modify specific sections to align with your brand guidelines.
To improve brand alignment for generated content variants:
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Click the Brand guidelines check icon for an individual variant. The Brand guidelines check shows a percentage number of brand alignment for a variant.
See a summary of how many brand guidelines met brand validation or need more attention.
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To get the details of the sections and guidelines that need improvement, click Review or click the Brand validation icon in top menu bar to open the Brand validation panel.
See all sections and brand guidelines that need your attention.
note note NOTE The Brand voice guideline noted in the Brand validation panel applies to the entire variant, not an individual section. The whole content variant is highlighted for suggested improvement. -
Click through each guideline that needs attention, using the Next and Previous buttons.
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Use the reasoning noted for each guideline to inform any revisions to variant sections to achieve the strongest alignment to your brand.
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After making necessary revisions, click Check again to re-check and validate your changes to ensure they are more closely aligned with your brand identity.
The brand validation process runs again. If the section/guideline passes validation, a green banner appears at the bottom of the canvas to confirm “Brand guidelines score was updated”. If there was no change after a re-check, the banner confirms “No change to the brand guideline score”. The percentage in the Brand guideline check icon for the revised variant also shows your progress.
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Continue revising sections to ensure the entire variant passes brand validation.
Navigate between guidelines in the Brand validation panel using the Next and Previous buttons.
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Navigate through each variant using the arrows adjacent to an individual variant in the Canvas. For instance, use the arrow to move from
Email 1/4toEmail 2/4. -
Continue revising sections to better adhere to your brand.
See Brand voice guidelines for more information on considered guidelines.