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GenStudio for Performance Marketing Brands

A brand distinguishes an organization, product, service or concept from others. Some aspects of a brand are objective, like a logo, while others are subjective, like tone of voice.

GenStudio for Performance Marketing uses the wealth of brand information from your Brand, partners it with Product and Persona information, and builds out a comprehensive brand identity. This brand identity is used to inform the creation of on-brand content using ĂÛ¶čÊÓƔ’s generative AI technology.

Manage Brands

After adding brand guidelines to GenStudio for Performance Marketing, you can manage and publish them. Publishing makes them available for your team to use in asset generation.

Brands can be in either a Unpublished or Published state. New Brands start as Unpublished.

You must publish a Brand to make it available for asset generation by your team.

Published brands can be edited (changes are immediately available), duplicated, or unpublished. Only published brands can be used to create and validate content. See Add guidelines.

Deleted Brands are archived for 30 days and can be recovered within that period.

Brands guidelines

Guidelines give GenStudio for Performance Marketing a clear picture of your brand-specific approach, tone, visual feeling, and more.

Some channel guidelines, abstracted from platform guidelines and ADA accessibility standards, are pre-populated as default values.

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The following guidelines sections detail each guidelines category, examples guidelines, and potential results. The guideline examples are sample inputs that shape the results output (result examples below)—use them to inform your own brand guidelines.

Brand voice guidelines

The following table shows each category of brand voice guidelines and guideline examples.

Image guidelines

The following table shows each category of image guidelines and associated values. You must establish a category, such as ‘General art guidelines’ or ‘Product photography,’ in order to apply the image guidelines.

Channel guidelines

Each channel has certain inherent guidelines that influence channel asset composition.

The following table shows each channel section, channels for which it is available, description of the section, guideline examples, and example results.

Default channel guidelines

The following default channel guidelines for Brands are applied per channel, based on industry best practices and individual platform specifications.

Logos

Brand logos serve as visual symbols representing a company’s identity, values, and products. You can upload one or multiple logos (not to exceed 1GB per file) for a Brand in JPG, JPEG, SVG, or PNG formats. Logos can be added during Brand creation or from the individual Brands view.

Each uploaded logo includes the following details within the logo tile:

From the actions menu (three dots) for a color, you can Download, Rename, or Delete a color.

Colors

Manage colors within individual Brands to ensure consistent and accessible text styling. Choose or define colors by a hex code or RGB code, and only solid colors are supported (opacity is not supported). You can add unlimited colors, view them in a gallery format, and rename them from hex or RGB code to a human-readable name.

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From the actions menu (three dots) for a color, you can Edit, Rename, or Delete a color.

Brand validation

In GenStudio for Performance Marketing, brand validation plays a crucial role, in conjunction with the generative AI functionality of Brands, Products, and Personas. It ensures that all your content remains consistent with your brand identity and accessibility concerns.

See Brand validation.