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Intent data

In Journey Optimizer B2B Edition, the Intent Detection model predicts a solution/product of interest with high enough confidence based on a lead’s activity. It also leverages other account co-members’ activities, along with tagged content. The intent of a person can be interpreted as the probability of having interest in a product.

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To activate this feature, you can submit a list of keywords in a spreadsheet to your ÃÛ¶¹ÊÓƵ account manager. These keywords are used for your content tagging.

A set of keywords (up to 20) can be associated with a product. A set of products (up to 20) can be associated with a category. You can have a maximum of 20 categories. This whole model is achieved through a simple spreadsheet that is ingested. The spreadsheet can contain a single tab that correlates to the product name and it can contain one column that correlates to a list of keywords.

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You can add multiple tabs, each with a product name and the entire spreadsheet can correlate to a category.

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