ÃÛ¶¹ÊÓƵ Journey Optimizer B2B Edition Documentation
What’s new?
Here is a sampling of the latest enhancements in the Journey Optimizer B2B Edition product and documentation.
With the new Intelligent dashboard, you can see the progression of buying group qualification across stages. Know which buying groups are moving quickly and which are stagnant so that you can curate journeys to nurture them as needed. You also have details at the buying group and account level, which provides more context and historical data for customer engagement.
[Learn more]{class="badge informative" title="Learn about the Intelligent Dashboard"}
Use the ÃÛ¶¹ÊÓƵ Express Quick Actions to touch up your content with cropping, resizing, background removal, and format conversion. The intuitive ÃÛ¶¹ÊÓƵ Express UI is built in so that you can quickly fine-tune your image assets.
With ÃÛ¶¹ÊÓƵ Express Enterprise licensing, you can leverage a full suite of ÃÛ¶¹ÊÓƵ Express capabilities. Use these fetaures to polish and enhance images, while sticking to brand guidelines, and remove roadblocks in the content supply chain.
[Learn more]{class="badge informative" title="Learn about image editing with ÃÛ¶¹ÊÓƵ Express"}
As a content designer, you can designate a parameter for a component in the fragment as editable. This allows the email or template author to specify a custom field value that is specific to their needs. This customization flag is limited to image, text, and button visual components.
[Learn more]{class="badge informative" title="Learn about custom fields for content fragments"}
Administrators can now configure ÃÛ¶¹ÊÓƵ Experience Platform (AEP)-based event definitions. These configurations enable Marketers to create account journeys that react to AEP Experience Events.
You can now view and create smart lists with buying group filters in Marketo Engage. These filters allow you to suppress and include buying group members across Marketo Engage campaigns and programs from account journeys within Journey Optimizer B2B Edition.
Use conditional content to adapt your email content based on conditional rules. Define the rules using profile attributes or contextual events. You can create conditional rules in the rule builder, and you can store them for reuse across your account journeys.
[Learn more]{class="badge informative" title="Learn about conditional content"}
For a full list of new features and improvements, see the release notes.
Start with the basics
Overview demo
Discover the components of a buying group and understand the basics of building an account journey.