Journey Overview dashboard
This dashboard provides a comprehensive overview of a selected account journey, detailing account progress using donut and line charts that categorize and quantify completions, in-progress activities, and aborts over time. It helps marketers evaluate the effectiveness of Email and SMS channels through key delivery and engagement metrics.
This overview is available for published account journeys, and it takes approximately four hours for data to start populating the charts and tables.
Journey status
This donut chart offers a breakdown of journey statuses, categorizing accounts into Completed, In Progress, and Aborted. Each segment is clearly labeled with corresponding percentages and account numbers on the outer edge of the chart.
Journey completion over time
This line chart tracks the number of accounts that have completed their journey over time. The horizontal axis maps the timeline while the vertical axis quantifies the accounts, providing a straightforward view of completion trends.
Journey performance widgets
This section presents two vital metrics:
- Journey completion rate - The percentage of accounts that have successfully completed their journey.
- Journey duration - The average length of time taken for accounts to complete their journey.
Email and SMS performance tables
The performance tables provide a detailed look at the effectiveness of Email and SMS channels. Each table showcases metrics, such as delivery rates and click-through rates, to assess the impact of each communication touchpoint.
Email performance table columns:
- Asset name - name of the asset
- Sent - number of emails sent
- Delivery rate - number of delivered emails divided by the number sent
- Open Rate - number opened emails divided by the number delivered
- Click-through rate - number of clicked emails divided by the number delivered
SMS performance table columns:
- Asset name - name of the asset
- Sent - number of SMS messages sent
- Delivery rate - number of delivered SMS messages divided by the number sent
- Click-through rate - number of clicked SMS messages divided by the number delivered
Enhanced interaction
Engage further with the data by using the action icon (…) in the top right of each chart or table.
Drill-Through
For the Journey status graph, choose Drill through for an in-depth analysis of individual account statuses.
View more
Choose View more to access extended data and insights. The displayed pop-up provides a breakdown of the data.
To download the data, click Download CSV at the top right.
