Get started with the GenStudio integration gs-genstudio
is a generative AI-first application that lets marketing teams create their own ads and emails to drive impactful, personalized marketing campaigns that adhere to your brand standards and complies with your enterprise policies. By leveraging ÃÛ¶¹ÊÓƵ AI technology, it provides a comprehensive suite of tools that simplify the complexities of content creation and management so that creatives can focus on innovation.
Learn more on GenStudio for Performance Marketing in the dedicated documentation.
To enhance marketing efficiciency and to maintain brand consistency, you can seamlessly integrate GenStudio for Performance Marketing experiences with ÃÛ¶¹ÊÓƵ Journey Optimizer. This enable you to leverage GenStudio’s AI-power content creation alongside Journey Optimizer’s advanced orchestration capabilities.
Leverage the GenStudio capabilities in Journey Optimizer use-genstudio
The GenStudio for Performance Marketing and Journey Optimizer integration enables you to have marketers from your company work better together to streamline processes.
For example, a technical marketer, who uses Journey Optimizer to develop and automate email campaigns, can collaborate with a performance marketer who creates content using GenStudio.
With this integration, both can work together to easily integrate on-brand content from GenStudio into Journey Optimizer, delivering engaging emails that target specific customer segments and drive sales.
Export an HTML template from Journey Optimizer to GenStudio export-from-ajo-to-genstudio
First, you can export a Journey Optimizer HTML template including your brand’s guidelines to GenStudio for Performance Marketing. Follow the steps below.
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In Journey Optimizer, access the content of your email in a journey or campaign. Learn how
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In the Email Designer, select Export HTML from the More button.
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Upload this HTML exported template into GenStudio for Performance Marketing.
note note NOTE Learn how to upload an HTML template into GenStudio in the ÃÛ¶¹ÊÓƵ GenStudio for Performance Marketing User Guide dedicated section. -
In GenStudio, use this template to create several email variations with AI prompts and save them.
note note NOTE Learn how to create email experiences in the GenStudio dedicated section.
Leverage GenStudio experiences in Journey Optimizer leverage-genstudio-experiences
To leverage the GenStudio email variations that you just created by importing them into Journey Optimizer, follow the steps below.
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In Journey Optimizer, add an email to a campaign.
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From the campaign configuration screen, go through the Edit content screen and click Edit email body to open the Email Designer. Learn how
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On the Email Designer home page, select Import HTML and click the ÃÛ¶¹ÊÓƵ GenStudio for Performance Marketing button.
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Browse the GenStudio experiences to start building your content. You can filter the experiences on several criteria such as products, personas, brands, or even colors.
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Select an experience and click Use.
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Select the folder where you want to import the GenStudio experience.
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The selected content displays in the Email Designer.
note note NOTE GenStudio experiences created from a Journey Optimizer template are imported directly into the Email Designer. GenStudio experiences created without a Journey Optimizer template are imported into compatibility mode. Use the email content editing tools and personalization fields to edit your email as wanted. Save your content.
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Go back to the campaign summary page, and click Create experiment to use experimentation. Learn how to create a content experiment
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Create several treatments and repeat the steps above to import and quickly leverage the other email experience variations that you created in GenStudio.
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Save your changes and activate the campaign.
After running the experiment, track how your campaign treatments are performing with the experimentation campaign report. You can then interpret the results of your experiment. Learn how