Tokens Overview tokens-overview
A token is a variable that can be used in Marketo smart campaign flow steps, emails, landing pages, snippets, and web campaigns.
Understanding Default Values understanding-default-values
When you use a token, you also want to provide a default value. This is the text that shows if a person doesn’t have a value for the field you’re referencing.
In this example, the email will say “Greetings, (first name)” or “Greetings, earthling” (default value).
Person Tokens person-tokens
{{lead.Acquisition Date}}{{lead.Acquisition Program Name}}{{lead.Acquisition Program}}{{lead.Address}}{{lead.Anonymous IP}}{{lead.Black Listed}}{{lead.City}}{{lead.Country}}{{lead.Created At}}{{lead.Date of Birth}}{{lead.Department}}{{lead.Do Not Call}}{{lead.Do Not Call Reason}}{{lead.Email Address}}{{lead.Email Invalid}}{{lead.Email Invalid Cause}}{{lead.Fax Number}}{{lead.First Name}}{{lead.Full Name}}{{lead.Id}}{{lead.Inferred City}}{{lead.Inferred Company}}{{lead.Inferred Country}}{{lead.Inferred Metropolitan Area}}{{lead.Inferred Phone Area Code}}{{lead.Inferred Postal Code}}{{lead.Inferred State Region}}{{lead.Is Customer}}{{lead.Is Employee}}{{lead.Is Partner}}{{lead.Job Title}}{{lead.Last Name}}{{lead.Lead Source}}{{lead.Marketing Suspended}}{{lead.Middle Name}}{{lead.Mobile Phone Number}}{{lead.Original Referrer}}{{lead.Original Search Engine}}{{lead.Original Search Phrase}}{{lead.Original Source Info}}{{lead.Original Source Type}}{{lead.Person Notes}}{{lead.Phone Number}}{{lead.Registration Source Info}}{{lead.Registration Source Type}}{{lead.Salutation}}{{lead.SFDC Created Date}}{{lead.SFDC Is Deleted}}{{lead.SFDC Type}}{{lead.Unsubscribed}}{{lead.Unsubscribed Reason}}{{lead.Updated At}}- Custom person fields also work if you use their display name, for example,
{{lead.Custom Field Name}}
Company Tokens company-tokens
{{Company.Account Owner Email Address}}{{Company.Address}}{{Company.Annual Revenue}}{{Company.City}}{{Company.Company Name}}{{Company.Company Notes}}{{Company.Country}}{{Company.Industry}}{{Company.Main Phone}}{{Company.Num Employees}}{{Company.Parent Company Name}}{{Company.Postal Code}}{{Company.SFDC Account Num}}{{Company.SFDC Created Date}}{{Company.SFDC Type}}{{Company.SIC Code}}{{Company.Site}}{{Company.State}}{{Company.Website}}- Custom company fields also work if you use their display name ex.
{{Company.Custom Field Name}}
Campaign Tokens campaign-tokens
{{campaign.name}}{{campaign.id}}{{campaign.description}}
System Tokens system-tokens
{{system.date}}{{system.time}}{{system.dateTime}}{{system.forwardToFriendLink}}{{system.unsubscribeLink}}{{system.viewAsWebpageLink}}
Trigger Tokens trigger-tokens
{{trigger.Trigger Name}}{{trigger.Name}}{{trigger.Link}}{{trigger.Subject}}{{trigger.Category}}{{trigger.Details}}{{trigger.Web Page}}{{trigger.Client IP Address}}{{trigger.Sent By}}{{trigger.Received By}}{{trigger.Referrer}}{{trigger.Search Engine}}{{trigger.Search Query}}
Program Tokens program-tokens
{{program.Name}}{{program.Description}}{{program.id}}
My Tokens my-tokens
My Tokens are defined within a program and begin with {{my. followed by the name you created for the token. Learn more about My Tokens in a program.
Member Token member-token
Member Tokens are used to insert unique values from integrated services partners. A common use of Member Tokens is for unique URLs for webinar attendees. Each person has a unique URL to access the webinar that can be inserted using a {{member.webinar url}} token. The {{member.webinar url}} token automatically resolves the person’s unique confirmation URL generated by the service provider.
{{member.webinar url}}
{{member.webinar url}} token will only populate if the smart campaign that sends the email is a child asset of the Event Program.